marketing in banking industry

8/13/2019 Marketing in Banking Industry

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Marketing in the Banking

IndustryTwenty-FirstCentury


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marketing in banking sector in india

Punchlines / Taglines / Slogans of Banks

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The Punchline / Tagline / Slogan of an organization is a short, often memorable phrase used

in advertising campaigns. The main purpose behind these Punch Lines / Tag Lines is toemphasize a phrase that the company wishes to be remembered by and to convey the mainpurpose of the company. A successful Punchline helps the organization to sum up the toneand premise of a brand or product of that Organization. Here is a list of Slogans /Punchlines / Taglines of Indian Banks ( both Nationalized and Private)shared

byPunyasloka Mohapatra. We hope this will be helpful for you in your preparation ofupcoming competitive exams. All the Best.

List of Taglines / Punchlines / Slogans of Banks

Name of the Bank Punch line

Allahabad Bank A tradition of trust

Andhra Bank Much more to do. With YOU in focus

Bank of Baroda India's International Bank

Bank of India Relationships beyond Banking

Bank of Maharashtra One Family One Bank

Bank of Rajasthan Together we Prosper

Canara Bank It's easy to change for those who you love, Together we Can

Central Bank of India Build A Better Life Around Us, Central to you since 1911

Corporation Bank Prosperity for all


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Dena Bank Trusted Family Bank

Federal Bank Your Perfect Banking Partner

HDFC We Understand Your World

HSBC Worlds Local Bank

ICICI Bank "Hum Hai na" "Khayaal Aapka"

IDBI Bank Banking for all; Not just for Big boys; "Aao Sochein Bada"

Indian Bank Taking Banking Technology to Common Man, Your Tech-

friendly bank

Indian Overseas Bank Good people to grow with

J & K Bank Serving to Empower

Karur Vysya Bank Smart way to Bank

Lakshmi Vilas Bank The Changing Face of Prosperity

Max New York Life

Insurance

Your Partner for Life; "Karo Zyaada Ka Iraada"

Oriental Bank of Commerce Where every individual is committed

Punjab National Bank The Name you can Bank Upon

State Bank of India The Nation banks on us; Pure Banking Nothing Else; With you allthe way

State Bank of Hyderabad You can always bank on us

State Bank of Mysore Working for a better tomorrow

State Bank of Patiala Blending Modernity with Tradition

State Bank of Travancore A Long Tradition of Trust

South Indian Bank Experience Next Generation Banking

Syndicate Bank Your Faithful And Friendly Financial Partner

The Economic Times Knowledge is Power


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UCO Bank Honors Your Trust

Union Bank of India Good people to bank with

United Bank of India The Bank that begins with U

Vijaya Bank A Friend You can Bank Upon

Yes Bank Experience our expertise


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Italian word banco * "desk/bench"Banking channels

A branch, banking centre or financial centre , ATM , Online

banking , Telephone banking , Mail

Work like agentcollect cheques

Issue of banknotes (promissory notes issued by a banker and payable to bearer on demand)

Processing of payments by way of telegraphic transfer, EFTPOS, internet banking or other

means

Issuing bank drafts and bank cheques

Accepting money on term deposit

Lending money by way of overdraft, installment loan or otherwise

Providing documentary and standby letters of credit, guarantees, performance bonds, securitiesunderwriting commitments and other forms of off balance sheet exposures

Safekeeping of documents and other items in safe deposit boxes

Sale, distribution or brokerage, with or without advice, of insurance, unit trusts and similar

financial products as a 'financial supermarket

retail banking, dealing directly with individuals

business banking services to mid-market businesscorporate banking large business entities

private banking providing wealth management services to High Net Worth Individualsinvestment bankingTreasury

Banks in the economyA bank raises funds by attracting deposits, borrowing money in the inter-bank market, or issuing

financial instruments in the money market or a capital market. The bank then lends out most of thesefunds to borrowers.

Banking Regulations


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Profitability/ capital holdingTop ten banking

groups in the

world ranked by

Tier 1 capital

(Figures in US $)Rank

Country Company Tier 1 Capital (US

$)

1 United Kingdom HSBC 79 billion

2 United States Citigroup 75 billion3 United States Bank of America 73 billion4 United States JP Morgan Chase 72 billion5 Japan Mitsubishi UFJ

Financial Group

64 billion

6 France Credit AgricoleGroup

60 billion

7 United Kingdom Royal Bank of

Scotland

48 billion

8 Japan Sumitomo MitsuiFinancial Group

40 billion

9 Japan Mizuho FinancialGroup

39 billion

10 Spain Santander Central

Hispano

38 billion

marketing in banking industry

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