marketing handbook volume 2
TRANSCRIPT
![Page 1: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/1.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 1/214
![Page 2: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/2.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 2/214
![Page 3: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/3.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 3/214
![Page 4: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/4.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 4/214
![Page 5: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/5.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 5/214
![Page 6: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/6.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 6/214
![Page 7: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/7.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 7/214
![Page 8: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/8.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 8/214
![Page 9: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/9.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 9/214
![Page 10: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/10.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 10/214
![Page 11: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/11.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 11/214
![Page 12: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/12.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 12/214
![Page 13: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/13.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 13/214
![Page 14: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/14.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 14/214
![Page 15: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/15.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 15/214
![Page 16: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/16.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 16/214
![Page 17: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/17.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 17/214
![Page 18: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/18.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 18/214
![Page 19: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/19.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 19/214
![Page 20: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/20.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 20/214
![Page 21: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/21.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 21/214
![Page 22: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/22.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 22/214
![Page 23: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/23.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 23/214
![Page 24: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/24.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 24/214
![Page 25: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/25.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 25/214
![Page 26: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/26.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 26/214
![Page 27: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/27.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 27/214
![Page 28: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/28.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 28/214
![Page 29: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/29.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 29/214
![Page 30: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/30.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 30/214
![Page 31: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/31.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 31/214
![Page 32: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/32.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 32/214
![Page 33: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/33.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 33/214
![Page 34: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/34.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 34/214
![Page 35: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/35.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 35/214
![Page 36: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/36.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 36/214
![Page 37: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/37.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 37/214
![Page 38: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/38.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 38/214
![Page 39: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/39.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 39/214
![Page 40: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/40.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 40/214
![Page 41: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/41.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 41/214
![Page 42: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/42.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 42/214
![Page 43: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/43.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 43/214
![Page 44: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/44.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 44/214
![Page 45: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/45.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 45/214
![Page 46: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/46.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 46/214
![Page 47: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/47.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 47/214
![Page 48: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/48.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 48/214
![Page 49: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/49.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 49/214
![Page 50: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/50.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 50/214
![Page 51: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/51.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 51/214
![Page 52: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/52.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 52/214
![Page 53: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/53.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 53/214
![Page 54: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/54.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 54/214
![Page 55: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/55.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 55/214
![Page 56: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/56.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 56/214
![Page 57: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/57.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 57/214
![Page 58: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/58.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 58/214
![Page 59: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/59.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 59/214
![Page 60: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/60.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 60/214
![Page 61: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/61.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 61/214
![Page 62: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/62.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 62/214
![Page 63: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/63.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 63/214
![Page 64: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/64.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 64/214
![Page 65: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/65.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 65/214
![Page 66: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/66.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 66/214
![Page 67: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/67.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 67/214
![Page 68: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/68.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 68/214
![Page 69: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/69.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 69/214
![Page 70: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/70.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 70/214
![Page 71: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/71.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 71/214
![Page 72: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/72.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 72/214
![Page 73: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/73.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 73/214
![Page 74: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/74.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 74/214
![Page 75: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/75.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 75/214
![Page 76: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/76.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 76/214
![Page 77: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/77.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 77/214
![Page 78: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/78.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 78/214
![Page 79: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/79.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 79/214
![Page 80: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/80.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 80/214
![Page 81: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/81.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 81/214
![Page 82: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/82.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 82/214
![Page 83: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/83.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 83/214
![Page 84: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/84.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 84/214
![Page 85: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/85.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 85/214
![Page 86: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/86.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 86/214
![Page 87: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/87.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 87/214
![Page 88: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/88.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 88/214
![Page 89: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/89.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 89/214
![Page 90: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/90.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 90/214
![Page 91: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/91.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 91/214
![Page 92: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/92.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 92/214
![Page 93: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/93.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 93/214
![Page 94: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/94.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 94/214
![Page 95: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/95.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 95/214
![Page 96: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/96.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 96/214
![Page 97: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/97.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 97/214
![Page 98: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/98.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 98/214
![Page 99: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/99.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 99/214
![Page 100: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/100.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 100/214
![Page 101: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/101.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 101/214
![Page 102: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/102.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 102/214
![Page 103: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/103.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 103/214
![Page 104: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/104.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 104/214
![Page 105: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/105.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 105/214
![Page 106: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/106.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 106/214
![Page 107: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/107.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 107/214
![Page 108: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/108.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 108/214
![Page 109: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/109.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 109/214
![Page 110: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/110.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 110/214
![Page 111: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/111.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 111/214
![Page 112: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/112.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 112/214
![Page 113: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/113.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 113/214
![Page 114: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/114.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 114/214
![Page 115: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/115.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 115/214
![Page 116: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/116.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 116/214
![Page 117: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/117.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 117/214
![Page 118: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/118.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 118/214
![Page 119: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/119.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 119/214
![Page 120: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/120.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 120/214
![Page 121: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/121.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 121/214
![Page 122: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/122.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 122/214
![Page 123: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/123.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 123/214
![Page 124: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/124.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 124/214
![Page 125: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/125.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 125/214
![Page 126: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/126.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 126/214
![Page 127: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/127.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 127/214
![Page 128: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/128.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 128/214
![Page 129: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/129.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 129/214
![Page 130: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/130.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 130/214
![Page 131: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/131.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 131/214
![Page 132: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/132.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 132/214
![Page 133: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/133.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 133/214
![Page 134: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/134.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 134/214
![Page 135: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/135.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 135/214
![Page 136: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/136.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 136/214
![Page 137: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/137.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 137/214
![Page 138: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/138.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 138/214
![Page 139: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/139.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 139/214
![Page 140: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/140.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 140/214
![Page 141: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/141.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 141/214
![Page 142: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/142.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 142/214
![Page 143: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/143.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 143/214
![Page 144: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/144.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 144/214
![Page 145: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/145.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 145/214
![Page 146: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/146.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 146/214
![Page 147: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/147.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 147/214
![Page 148: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/148.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 148/214
![Page 149: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/149.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 149/214
![Page 150: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/150.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 150/214
![Page 151: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/151.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 151/214
![Page 152: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/152.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 152/214
![Page 153: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/153.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 153/214
![Page 154: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/154.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 154/214
![Page 155: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/155.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 155/214
![Page 156: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/156.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 156/214
![Page 157: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/157.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 157/214
![Page 158: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/158.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 158/214
![Page 159: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/159.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 159/214
![Page 160: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/160.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 160/214
![Page 161: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/161.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 161/214
![Page 162: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/162.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 162/214
![Page 163: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/163.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 163/214
![Page 164: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/164.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 164/214
![Page 165: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/165.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 165/214
![Page 166: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/166.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 166/214
![Page 167: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/167.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 167/214
![Page 168: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/168.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 168/214
![Page 169: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/169.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 169/214
![Page 170: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/170.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 170/214
![Page 171: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/171.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 171/214
![Page 172: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/172.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 172/214
![Page 173: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/173.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 173/214
![Page 174: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/174.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 174/214
![Page 175: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/175.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 175/214
![Page 176: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/176.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 176/214
![Page 177: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/177.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 177/214
![Page 178: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/178.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 178/214
![Page 179: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/179.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 179/214
![Page 180: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/180.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 180/214
![Page 181: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/181.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 181/214
![Page 182: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/182.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 182/214
![Page 183: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/183.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 183/214
![Page 184: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/184.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 184/214
![Page 185: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/185.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 185/214
![Page 186: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/186.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 186/214
![Page 187: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/187.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 187/214
![Page 188: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/188.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 188/214
![Page 189: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/189.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 189/214
![Page 190: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/190.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 190/214
![Page 191: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/191.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 191/214
![Page 192: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/192.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 192/214
![Page 193: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/193.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 193/214
![Page 194: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/194.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 194/214
![Page 195: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/195.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 195/214
![Page 196: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/196.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 196/214
![Page 197: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/197.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 197/214
![Page 198: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/198.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 198/214
![Page 199: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/199.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 199/214
![Page 200: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/200.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 200/214
![Page 201: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/201.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 201/214
![Page 202: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/202.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 202/214
![Page 203: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/203.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 203/214
![Page 204: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/204.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 204/214
![Page 205: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/205.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 205/214
![Page 206: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/206.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 206/214
![Page 207: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/207.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 207/214
![Page 208: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/208.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 208/214
![Page 209: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/209.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 209/214
![Page 210: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/210.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 210/214
![Page 211: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/211.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 211/214
![Page 212: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/212.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 212/214
![Page 213: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/213.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 213/214
![Page 214: Marketing Handbook Volume 2](https://reader031.vdocuments.mx/reader031/viewer/2022021222/577c77591a28abe0548bbefa/html5/thumbnails/214.jpg)
7/25/2019 Marketing Handbook Volume 2
http://slidepdf.com/reader/full/marketing-handbook-volume-2 214/214