marketing hacks - lasa congress 2019 · 2019-11-06 · mirus australia © 2019 commercial in...

Mirus Australia © 2019

Commercial in confidence

MARKETING

HACKS

Amanda Jones

(Terranova)

https://www.mirusaustralia.com/


Commercial in confidence2

1. Let’s start with change

2. Brand + reputation hacks

3. Hashtag hacks

4. COPE hacks

5. Voice hacks

6. Royal Commission + Marketing hacks

#makingagedcarebetter


https://twitter.com/mirusaustralia



change doesn’t have to suck.




Brand +

reputation





The trajectory

Media Fatigue

Revealed

12 – 24 hours

Personal

Stories

Social

Chatter:

How are

they

doing?

What did

they

know?

When

did they

know?

Legal /

Feds

Emails

Leaked

Jokes/

Share

Price /

Costs

Occasional

Media Follow up

Trial / Where are

they now?




Commercial in confidence6 #makingagedcarebetter

Hacks.

1. Don’t panic

2. Prepare

3. “Control” the process4. Monitoring

5. Communicate

6. Holding statement

7. Asses or adjust in-market campaigns

8. Own it

9. Stick to the facts10. Debrief





The hashtag




#Celebratingwomeninagedcare

1. No budget

2. Over 100 women in 100

days

3. Global

4. Media

5. Community + connections

+ friendships

6. Over 200,000k impressions






Hacks.

1. Research

2. Brand, local, event, holiday, hashtags

3. Promote

4. Build a community

5. Journo’s

6. Recruitment






Create once

Publish everywhere




Andrew Kerr Care






Mirus Industry Analysis (MIA)






Social Media Webinar

About us Newsletter

Testimonials FAQs

Website.

Blogs eBooks

Video Templates

Podcasts Reports

Interviews Guides

Contact us

Book a tour with us

Admission with us

AWARENESS – INFORMATION (75%)

CONSIDERATION – COMPARE (23%)

PURCHASE – ACTION (2%)




Hacks.

1. Strong foundation

2. Save time

3. Archived content

4. Ensure a “rich” narrative

5. Track regularly

6. Consider device diversity

7. Technology stack






Voice activated

search




Hey Google, hey Siri

1. Blog, video, live video, voice

2. Call mum, call dad3. Humans into text

4. Get ahead






Hacks.

1. Micro-moments

2. Wordstream free keyword tool “aged care near me”3. Prepare for long-tail

4. tools.pingdom.com

5. Mobile responsive






Royal commission

+ marketing




Bankers + aged care executives

1. Refocus

2. Trust

3. Research

4. Impact on culture

5. Leadership styles

6. Service promise






Hacks.

1. Principles of trust

2. Lift internally

3. Shift externally4. Customer sentiment

5. Challenger brands






Change doesn't

have to suck. Amanda Jones (Terranova)

Chief Marketing Officer

LINKEDIN: amandajonesaj




marketing hacks - lasa congress 2019 · 2019-11-06 · mirus australia © 2019 commercial in...

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