marketing guide - home builders association of greater austin · now available the 2015 home...

M A R K E T I N G G U I D EHBA Annual

Another bright idea

B U I L D I N G C E N T R A L T E X A S C O M M U N I T I E S O N E H O M E A T A T I M E .

Contact Erin Jordan 512-289-3115

The 2015 Home Builders Association of Greater Austin Bene�t Home is

NOW AVAILABLE

BENEFIT HOME

2015

BY CHESMAR HOMES

at RANCHO SIENNA

Proceeds from the sale of this home will bene�t

Project possible thanks to

Call 512-454-5588 or www.hbaaustin.com for more information.

Since 1991, the HBA has donated more than one million dollars

through community projects including Bene�t Homes, Parades

of Homes™ and numerous scholarships.

Committee members work with HBA members to solicit materi-

als and donations to help build a new home; proceeds bene�t

local charities.

4 BEDROOMS / 4 BATHROOMS / 2-CAR GARAGE

MARKE TING GUIDE | 3© 2016 All Rights Reserved

READY TO SIGN UP? CALL 512-982-9173 OR E-MAIL [email protected]

WELCOMEDo your partnership dollars reach the audience you most want to target? Are you looking for a way to connect with custom home builders? Remodelers? Volume builders? Would you prefer to have your company recognized at a large event like the Housing Forecast or the MAX Awards? Or would you rather network in a more casual setting such as a golf tournament or BBQ?

This Marketing Guide will serve as a road map that will add value to your advertising dollars by placing you and your company in the right place, in front of the right people. By using the information provided here, you will add value to your membership, build better relationships within the association and generate recognition in front of your industry peers.

The sheer number of events and opportunities can be overwhelming, so we have produced this guide to help you plan your involvement in advance. Here, in one place, you can learn about the majority of opportunities available throughout the course of the year. Each marketing opportunity includes not only an investment amount, but also the recognition you can expect in return.

We hope you look forward to 2016 with as much positive anticipation as we do. Getting the most from your membership also means getting involved.

Our objective is to help you increase your sphere of influence. If you have questions regarding the information published in this guide, please contact Debbie Horridge at (512) 982-9173. Thank you for your continued support of the Home Builders Association of Greater Austin.

Wes Wigginton, 2016 President

Emily Lubbers Chief Executive Officer

Debbie HorridgeMembership Director

4 | MARKE TING GUIDE © 2016 All Rights Reserved


TABLE OF CONTENTS

Welcome Message. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

2016 Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

General Meetings & Membership Events

Board of Directors Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Housing Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Mid-Year Housing Update . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Speed Selling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Top Golf Member Networking Social . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9-10

Presidential Awards & Installation Luncheon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Chapter Meetings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Custom Builder & Remodeler Council . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Elected Officials Appreciation Night BBQ Bash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Marketing & Advertising Excellence (MAX) Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14-16

Partnership Commitment Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Sales & Marketing Council Crawfish Boil Builder/Realtor Mixer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Sales & Marketing Council Million Dollar Club Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Chapter Signature Events

Lakeway/Bee Cave Chapter Gayle Berkbigler Golf Classic Community Fundraiser . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Williamson County Chapter John Gavurnik Open Golf Tournament . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Hays County Chapter Big Texas Sporting Clay Shootout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22-23

Parade of Homes™ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25-26

Publications & Advertising

Parade of Homes Magazine. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

The GroundBreaker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

E-mail Advertising Blasts & www.HBAAustin.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30



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Annual Housing Forecast

Annual Meeting & Benefits Fair

SMC MAX Awards / Crawfish Boil Builder/Realtor Mixer

Elected Officials Appreciation Night BBQ Bash

Lakeway/Bee Cave Chapter Gayle Berkbigler Golf Classic

Top Golf Member Social / Parade of Homes™

Mid-Year Housing Forecast Update / Builders at the Ballpark

Parade of Homes™ / Speed Selling (Custom Builders)

Hays County Chapter Clay Shoot

Presidential Awards & Installation Luncheon



GENERAL MEE TINGS & NE T WORKING E VENTS



EVENT Housing Forecast MONTH January AVG. ATTENDANCE 750

EVENT Board Meeting MONTH All but July/Dec AVG. ATTENDANCE 25 Board Members

GENERAL MEE TINGS & E VENTS

Kick off your marketing program with a bang! Present your company to the HBA’s biggest power players at a 2016 Board of Directors meeting.

_____ $500 Board Meeting Partner (LIMIT 1/MONTH - 10 TOTAL) • Invitation to the board meeting • 1–3 minute speaking opportunity • Your company’s logo printed on the board agenda • NEW THIS YEAR! Each partner will be invited to participate in leadership programs at the annual Board Retreat in addition to promotion at the monthly board meeting

_____ $5,000 Platinum Partner (Limit 4)• Table for ten (10) in a key location• Recognition on event signage• Full page ad in event handout

(provided by partner)_____ $3,000 PowerPoint Partner (Exclusive)

• Six (6) tickets to event• Recognition on event signage and all pages of

PowerPoint presentation_____ $3,000 Program Partner (Exclusive)

• Six (6) tickets to event• Recognition on event signage• Full page ad on first page of event handout

(provided by partner)• Logo in footer of every page of the Program

_____ $2,500 Gold Partner • Four (4) tickets to event• Recognition on event signage• 1/2 page ad in event handout

(provided by partner_____ $1,500 Ticket Partner (Exclusive)

• One (1) ticket to event• Logo on all tickets• Recognition on event signage

_____ $1,500 Parking Pass Partner • One (1) ticket to event• Logo on all parking passes• Recognition on event signage

_____ $1,000 Silver Partner • Two (2) tickets to event• Recognition on event signage• 1/4 page ad in event handout (provided by

partner)_____ $1,000 Pen & Notepad Partner (Exclusive)

• Four (4) tickets to event• Recognition on event signage• Provide pen & notepads w/ logo for event

_____ $750 Registration Partner• Two (2) tickets to event• Recognition on event signage• Company representative at registration

_____ $500 Breakfast Partner• One (1) tickets to event• Recognition on event signage

_____ $500 Coffee Partner (Exclusive)• One (1) tickets to event• Recognition on event signage

Start the year off with a bang with this unparalleled opportunity to discuss industry issues, hear the most up-to-date industry information available and reconnect with colleagues at the annual Housing Forecast breakfast. The Housing Forecast features a renowned market analyst and will provide you with a glimpse into the strength of the building industry during the coming year.

2016



EVENT Mid Year Housing Update MONTH July AVG. ATTENDANCE 350

EVENT Speed Selling MONTH May/Nov AVG. ATTENDANCE 20/20


Enjoy an opportunity to target the entire membership, hear an update on the industry and reconnect with Builder and Associate members. The Mid-Year Housing Update features well-known guest speakers who impact the home building industry and offer insight into the important work you do.

Take advantage of this exciting and productive Speed Selling Event that will assure you face to face interaction with some of the Austin area’s top builders. Your contribution will include approximately 5-6 minutes of one-to-one time with up to 20 builders. Events are limited to HBAGA members and each event typically last about two and a half hours. Do a full year’s worth of marketing in one afternoon!

_____ $1,000 Title Partner (LIMIT 4)• Table for ten (10) in a key location• Full page logo in program, on event signage,

and in PowerPoint presentation

_____ $750 Lunch Partner • Four (4) tickets to event• Logo on event signage, and in PowerPoint

presentation

_____ $750 Pen & Notepad Partner (EXCLUSIVE)• Four (4) tickets to event• Logo on event signage, PowerPoint

presentation

_____ $750 PowerPoint Partner (EXCLUSIVE)• Four (4) tickets to event• Logo on event signage, and on all pages of

PowerPoint presentation

_____ $750 Centerpiece Partner (EXCLUSIVE) • Two (2) tickets to event• Logo on event signage, and in PowerPoint

presentation• Provide centerpieces with your company’s

logo for the event

_____ $500 Registration Partner• Two (2) tickets to event• Logo on event signage, and in PowerPoint

presentation

_____ $3,500 & $50+ Gift Exclusive Title Partner

• A representative from your company will serve as Master of Ceremonies for the event. In addition, you will be the only participant of your type (e.g. only one lumber suppliers, one warranty company, etc.)

_____ $1,000 & $50+ Gift (Only 24 Spots per Event) Vendor Partner

• Only 2 participants of your type (e.g. only two lumber suppliers, two warranty companies, etc.)

VOLUME BUILDERSSPEED SELLING

SPEED SELLINGCUSTOM BUILDERS



EVENT Top Golf Member Social MONTH October AVG. ATTENDANCE 150


Promote your company at this fun social event. Held for the first time in 2015, the event sold out days before scheduled and ended with rave reviews. 2016 is expected to be even bigger. Don’t miss your chance to get your company’s name in front of HBA members!

_____ $3,000 Title Partner (EXCLUSIVE)• Full mention in all advertising, display materials

and newsletters going out in relation to the tournament, including display on the HBA website with a link to your company’s webpage

• Sign with company name prominently placed at bay location

• Four event tickets included• Two bay sponsorships included maximizing

the number of players and providing the ultimate networking experience. Double-bay location to be positioned in area with high traffic flow.

• Double bay can host up to 10 guest players plus 2 host players (six player max per bay)

• Company name and logo will be displayed on three large TV screens in the Bar and Lounge

_____ $1000 + $100 min. Door Prize (LIMIT 2)• Full mention in all advertising, display materials

and newsletters going out in relation to the tournament including display on the HBA website with a link to your company’s webpage


• Each Contest Bay sponsor will have the exclusive right to a Top Golf game choice. Event attendees must participate in Contest Bay game to be eligible to win prize provided by sponsor (minimum value $100). Winners to be announced by sponsor company representative.

• Two event tickets• Company may host up to 4 guest players plus

2 host players at their exclusive bay (six player max per bay

_____ $1,000 Bar Partner (LIMIT 3)• Full mention in all advertising, display

materials and newsletters going out in relation to the tournament including display on the HBA website with a link to your company’s webpage

• Sign with company name prominently placed in the Bar and Lounge

• Four event tickets• Company name and logo will be displayed on

TV screens in the Bar and Lounge Company name and logo will be displayed on TV screens in the Bar and Lounge



EVENT Top Golf Member Social MONTH October AVG. ATTENDANCE 150


Promote your company at this fun social event. Held for the first time in 2015, the event sold out days before scheduled and ended with rave reviews. 2016 is expected to be even bigger. Don’t miss your chance to get your company’s name in front of HBA members!

_____ $750 Double Bay Partner• Full mention in all advertising, display materials



• Two event tickets• Double bay can host up to 10 guest players

plus 2 host players (six player max per bay)• Company name and logo will be displayed on

TV screens in the Bar and Lounge

_____ $500 Single Bay Partner• Full mention in all advertising, display materials



• One event ticket• Bay can host up to 5 guest players plus 1 host

player (six player max per bay)• Company name and logo will be displayed on


_____ $600 Registration Partner (LIMIT 2)• Full mention in all advertising, display


• Sign with company name prominently placed at Tea, Soda, and Water Beverage Station

• Two event tickets• Company name and logo will display on TV

screens in the Bar and Lounge

_____ $500 Registration Partner (LIMIT 4)• Full mention in all advertising, display


• Sign with company name prominently placed at buffet

• Two event tickets• Company name and logo will be displayed on




EVENT Presidential Awards Luncheon MONTH December AVG. ATTENDANCE 125


Join the HBA of Greater Austin as we celebrate the installation of our Incoming President and the 2016 Board of Directors. We will also honor members receiving the President’s Associate and Builders of the Year Awards. This annual event is one of the highlights of the year and will provide you the opportunity to show your support of the newly inducted Officers and Board of Directors and your appreciation of the outgoing Directors.

Hundreds attend the annual Presidential

Awards & Installation Luncheon

_____ $1,000 Title Partner (LIMIT 4)• Table for eight (8) in a key location• Name recognition from podium during

program• Logo recognition in program, on signage, and

in PowerPoint presentation• Logo recognition in HBA’s e-blasts, and website

_____ $750 Awards Partner (EXCLUSIVE)• Four (4) tickets to event• Logo recognition in program, on signage, and

in PowerPoint presentation• Logo recognition in HBA’s e-blasts, and website

_____ $750 PowerPoint Partner (EXCLUSIVE)• Four (4) tickets to event • Logo recognition in program• Logo on event signage, and on all pages of

PowerPoint presentation• Logo recognition in e-blasts, and website

_____ $500 Lunch Partner• Two (2) tickets to event• Logo recognition in program, on signage, and

in PowerPoint presentation• Logo recognition in HBA’s e-blasts, and

website

_____ $350 Registration Partner (Limit 2)• Two (2) tickets to event• Logo recognition in program, on signage, and

in PowerPoint presentation• Logo recognition in HBA’s e-blasts, and

website

_____ $350 Drink/Dessert Partner• Two (2) tickets to event• Logo recognition on signage, and in

PowerPoint presentation• Name recognition on dessert table

_____ $500 Centerpiece Partner (EXCLUSIVE) • Two (2) tickets to event• Logo recognition on signage, and in

PowerPoint presentation• Provide centerpieces with your company’s

logo for the event

PRESIDENTIAL AWARDSBOARD OF DIRECTORS INSTALLATION LUNCHEON



EVENT Chapter Meetings MONTH Quarterly AVG. ATTENDANCE 30-60


Three Chapters of the Home Builders Association of Greater Austin meet quarterly in locations convenient to members who build and work in three geographical areas: Hays County, Lakeway/Bee Cave and Williamson County. Luncheons feature key political figures or other topics of interest to members in that area.

_____ $350 Meeting Partner (EXCLUSIVE)• Select a month (on a first come, first served basis) and one Chapter meeting

location and get exposure at the meeting of your choice. • At each meeting you will receive:

• 1-2 minutes to address the attendees• Signage on the registration table• Recognition in HBA’s e-blasts and website• Complimentary lunch for two at each meeting

EVENT Custom Builders/Remodelers Council MONTH Monthly AVG. ATTENDANCE 40-60

The Custom Builder & Remodeler Council luncheons provide a forum to discuss the specific needs and challenges faced by small volume custom builders and remodelers. CBRC luncheons are open to all member Custom Builders, Remodelers, Architects, and Design Consultants. All attendees must be current CBR Council members; membership dues are $50 for the first year and $125 annually.

_____ $2,500 Annual Platinum Partner Industry Category Exclusive (Limit 12 Total)

• Receive unparalleled exposure at each Council meeting throughout the year for a single partnership fee. At each meeting you will receive:

• Signage in the registration area• Recognition in HBA’s e-blast and website• Complimentary lunch for two at each meeting

_____ $350 Lunch Partner (Exclusive) Exclusive Industry Category Vendor Partner

• Select a month (on a first come, first served basis) and serve as meeting host. You will provide meeting space and lunch. At each meeting you will receive:

• 1-2 minutes to address the attendees• Signage on the registration table• Recognition in the HBA’s E-blasts & Website

Custom Builder & Remodeler CouncilBuilding Central Texas Communities One Home at a Time.




EVENT BBQ Bash & Elected Officials Appreciation Night MONTH September AVG. ATTENDANCE 250

_____ $1,500 Title Partner• Four tickets to event• Logo recognition in program• Name recognition in HBA’s e-blasts and website• Logo on signage and PowerPoint Presentation

_____ $750 PowerPoint Partner• Two tickets to event• Name recognition in program• Name recognition in HBA’s e-blasts and website• Name on signage and every slide in the PowerPoint

Presentation

_____ $750 Dinner Partner• Two tickets to event• Name recognition in program• Name recognition in HBA’s e-blasts and website• Name on signage and PowerPoint Presentation

_____ $500 Social Hour Partner• Two tickets to event• Name recognition in program• Name recognition in HBA’s e-blasts and website• Name on signage and PowerPoint Presentation

_____ $500 Drink/Desert Partner• One ticket to event• Name recognition on desert table• Name recognition in HBA’s e-blasts and website• Name on signage and PowerPoint Presentation

_____ $350 Program Partner• One ticket to event• Name recognition on front of program• Name recognition in HBA’, e-blasts and website• Name on signage and PowerPoint Presentation

_____ $350 Registration Partner• One ticket to event• Name recognition on registration table• Name recognition in HBA’s e-blasts and website• Name on signage and PowerPoint Presentation

_____ $350 Centerpiece Partner (Exclusive)• One ticket to event• Name recognition on all centerpieces (promotional

information provided by Partner)• Name recognition in HBA’s e-blasts and website• Name on signage and PowerPoint Presentation

_____ $350 Dinner Table Partner (Limit 10)• One ticket to event• Tent card recognition on your table• Name recognition in program• Name recognition in HBA’s e-blasts and website• Name on signage and PowerPoint Presentation

Join us to honor our area’s elected officials at the HBA’s annual BBQ Bash & Elected Officials Appreciation Night! Take this opportunity to catch up with old friends, make new one and visit with your elected officials in a casual setting.

bbq bashElected O�cials Appreciation Night

Home Builders Association of Greater Austin



EVENT MAX Awards Gala MONTH April AVG. ATTENDANCE 500

_____ $10,000 Over the Rainbow / Title Partner (Exclusive)• One (1) one-minute presentation at the end of the

event – includes the event-wrapping toast• Logo in all marketing collateral and advertising• Logo on food menu• One (1) post-event e-blast (produced by partner

and sent through the HBA)• One (1) one-minute or two (2) 30-second TV spot(s)

during Awards Gala (produced by partner)• Ten (10) tickets to event with VIP seating – a $1,000

value (tickets must be confirmed)• Official intro to audience during Awards Gala• Opportunity to present Max Awards• Name recognition at Ballroom entrance • Name scrolled on big screen during the evening• Recognition in awards program• Recognition in the HBA’s flyer, e-blast and website

_____ $8,000 Yellow Brick Road / Entrance Partner (Exclusive)• Logo at grand entrance of event• Logos prominent on the “Yellow Brick Road”• One (1) one-minute or two (2) 30-second TV spot(s)

during Awards Gala (produced by partner)• Eight (8) tickets to event – a $800 value (tickets

must be confirmed)• Official intro to audience during Awards Gala• Opportunity to present Max Awards• Name recognition at Ballroom entrance• Mane scrolled on big screen during event• Recognition in awards program• Recognition in the HBA’s flyer, e-blast and website

_____ $7,000 Emerald City / Stage Partner (Exclusive)• Logo on “Emerald City” stage setup • Eight (8) tickets to event – a $800 value (tickets

must be confirmed)• Four (4) bottles of wine for table• Official intro to audience during Awards Gala• Opportunity to present Max Awards

• Name recognition at Ballroom entrance• Name scrolled on big screen during event• Recognition in Awards Program• Recognition in the HBA’s flyer, e-blast and website

_____ $6,000 Ruby Red Slippers / Centerpiece (Exclusive)• Sponsor of all tables in the Ballroom and After Party

– the best way to get your logo in everyone’s face!• Six (6) tickets to event – a $600 value (tickets must

be confirmed)• Two (2) bottles of wine for table • Official intro to audience during Awards Gala• Opportunity to present Max Awards• Name recognition at Ballroom entrance• Name scrolled on big screen during event• Recognition in Awards Program• Recognition in the HBA’s flyer, e-blast and website

_____ $6,000 Flying Broom Stick / Valet Partner (Exclusive)• Logo on all valet tickets • Six (6) tickets to event – a $600 value (tickets must

be confirmed)• Two (2) bottles of wine for table • Official intro to audience during Awards Gala• Opportunity to present Max Awards• Name recognition at Ballroom entrance• Name scrolled on big screen during event• Recognition in Awards Program• Recognition in the HBA’s flyer, e-blast and website

_____ $6,000 Lions, Tigers & Bears, Oh My / Photo Partner (Exclusive)

• 1 regular photo booth and 2 social media photo booths during After Party from 8:30-10:30pm

• Logo on all photo booth social media posts• Unlimited double photo strips with company logo• Full time attendant for photo booth• 60 days of web hosting for all photos• Branding at booth

The Marketing & Advertising Excellence (MAX) Awards have honored the industries finest for nearly 20 years! This is the night of the year when the best of the best come together to represent their companies through sponsorships and award entries. Winners receive recognition for individual, promotion and products achievements including the highly coveted “Grand MAX” honors.


2015




• Six (6) tickets to event – a $600 value (tickets must be confirmed)

• Official intro to audience during Awards Gala• Opportunity to present Max Awards • Name recognition at Ballroom entrance• Name scrolled on big screen during event• Recognition in Awards Program• Recognition in the HBA’s flyer, e-blast and website

_____ $6,000 If I Only Had a Brain / Bar Partner (Exclusive)• Logo on all bar menus located in the Ballroom• Logo on drink napkins• Six (6) tickets to event – a $600 value (tickets must

be confirmed)• Official intro to audience during Awards Gala• Opportunity to present Max Awards• Name recognition at Ballroom entrance• Name scrolled on big screen during event• Recognition in Awards Program• Recognition in the HBA’s flyer, e-blast and website

_____ $5,000 Man Behind the Curtain / Backstage Backdrop Partner (Exclusive)

• Logo on photography backdrop for winners• Six (6) tickets to event – a $600 value (tickets must


_____ $5,000 Off to See the Wizard / Ticket Partner (Exclusive)

• Logo on all tickets• Six (6) tickets to event – a $600 value (tickets must


_____ $4,000 Off to Wicket Witch / Specialty Drink Partner . . (Exclusive)

• 150 drink tickets to hand out at the after party• Logo on all glasses used for the specialty drinks• Four (4) tickets to the event-a $400 value (tickets

must be confirmed)

• Official introduction to the audience during Awards gala

• Opportunity to present Max Awards• Name recognition at Ballroom entrance• Name scrolled on big screen during event• Recognition in Awards Program• Recognition on all event flyers, e-blast and website

_____ $4,000 Off to Glenda the Good Witch / Specialty Drink Partner (Exclusive)

• 150 drink tickets to hand out at the after party• Logo on all glasses used for the specialty drinks• Four (4) tickets to the event-a $400 value (tickets

must be confirmed)• Official introduction to the audience during

Awards gala• Opportunity to present Max Awards• Name recognition at Ballroom entrance• Name scrolled on big screen during event• Recognition in Awards Program• Recognition on all event flyers, e-blast and website

_____ $3,000 Not in Kansas Anymore / Registration & Program Partner (Exclusive)

• Logo featured in Award Gala program• Logo prominent at registration table• Four (4) tickets to event – a $400 value (tickets must


_____ $2,500 Tin Man / Dorothy / Scarecrow / Lion Entertainment (4 available)

• Logo on entertainment actor for the evening• Four (4) tickets to event – a $400 value (tickets must


_____ $5,000 There’s No Place Like Austin / After Party Title/GOBO Partner (Exclusive)

• Logo displayed on the GOBO during the entire after party





• Six (6) tickets to event – a $600 value (tickets must be confirmed)

• Official intro to audience during Awards Gala• Opportunity to present Max Awards • Name recognition at Ballroom entrance• Name scrolled on big screen during event• Recognition in Awards Program• Recognition in the HBA’s flyer, e-blast and website

_____ $1,000 King of the Forest / Entertainment (Limit 3)• Logo displayed on the band stage • Three (3) tickets to event – a $300 value (tickets

must be confirmed)• Name recognition at Ballroom entrance• Name scrolled on big screen during event• Recognition in Awards Program• Recognition in the HBA’s flyer, e-blast and website

_____ $1,000 Flying Monkey• Logo displayed on specialty drink menu on bar at

the After Party • Four (4) tickets to event – a $400 value (ticket must

be confirmed)• Name recognition at Ballroom entrance• Name scrolled on big screen during evening• Recognition in Awards Program• Recognition in the HBA’s flyer, e-blast and website

_____ $500 Words from the Wizard / Winners Program Partner

• Logo in the winners program• Two (2) tickets to event – a $200 value (tickets must

be confirmed)• Name scrolled on big screen during evening• Recognition in the HBA’s flyer, e-blast and website

_____ $500 Hot Air Balloon / Transportation Partner • Logo on Lyft Discount Promo Cards placed on each

table during the MAX Awards Gala• Two (2) tickets to event – a $200 value • (tickets must be confirmed)• Name scrolled on big screen during evening• Recognition in the HBA’s flyer, e-blast and website

_____ $350 Lollipop Guild or I’m Melting / Dessert Partner (LIMIT 6) • Logo displayed at the Dessert Bar • One (1) tickets to event – a $100 value (tickets must be confirmed) • Name scrolled on big screen during evening • Recognition in the HBA’s flyer, e-blast and website




Payment in Full 1/2 of Balance with Contract

Installment Payment Due Dates

Installment (for annual partnerships only)

Monthly Quarterly Bi-Annual

TERMS & CONDITIONS1. PAYMENT AND TERMS. Half of the total amount owed for a Partnership / Promotional Sponsorship must be received on or before 30 days prior to the event. If the Partnership / Sponsorship is obtained within the 30 days prior to the event, the full payment is due upon signing. For All HBA Partnership / Sponsorships, remaining balance of amount owed must be received by the date of the event. Failure to comply with payment terms may result in loss of this and future value and promotional opportunities.

2. ELIGIBLE SPONSORS. Only Active HBA members are eligible to be sponsors of an HBA event. Only the company whose name appears on the face of this contract may be placed in print and pre-outlined sponsorship recognition opportunities.

3. CANCELLATION OF SPONSORSHIP. In the event that written notification of intent to cancel is received at least 30 days prior to the event/publication, all sums paid will be refunded. No refunds will be made after this date unless the ad space or sponsorship is resold.

4. SPONSOR CONDUCT. The distribution of samples, souvenirs, and publications, etc. may be conducted by the sponsor only with written approval of HBA of Greater Austin.

5. CANCELLATION OR POSTPONEMENT OF EVENT AND OR INITIATIVE OUTLINED IN SPONSORSHIP CONTRACT. In the event an event is canceled, the sponsor will be given a full refund. If the event is postponed, the sponsor can cancel if written notification of intent to cancel is received at least 60 days prior to the new event/publication date; and all sums paid will be refunded. No refunds will be made after this date unless the ad space or sponsorship is resold.

PAR TNERSHIP COMMITMENT

Company: ___________________________________________________________________________________

Contact: _____________________________________________________________________________________

Phone: ________________________________ E-mail: ______________________________________________

Address: ____________________________________________________________________________________

Payment Method: _____ Check (payable to HBA) _____ Visa _____ MasterCard _____ American Express ____

Card #: ___________________________________________________________ Exp . Date: _________________

Name on Card: _______________________________________________________________________________

Signature: _________________________________________________________ Date: ___________________

If paying by check, mail this form with payment to: HBA of Greater Austin, 8140 Exchange Drive, Austin, TX 78754. If paying by credit card, fax

completed form to (512) 454-5036.

� Housing Forecast $_________ � MAX Awards $_________ � Berkbigler Classic $_________ � Washer Tournament $_________ � Million Dollar Club Awards $_________ � Builders at the Ballpark $_________

� Mid Year Housing Update $_________ � Sporting Clay Shoot $_________ � BBQ Bash/EON $_________ � TopGolf Social $_________ � Speed Selling (VB) $_________ � Speed Selling (CB) $_________

� Presidential Awards $_________ � Board Meeting $_________ � Chapter Meeting $_________ � Council Meeting $_________ � Education $_________ � GroundBreaker $_________

Events/Partnerships selected:



EVENT Crawfish Boil Builder/Realtor Mixer MONTH April AVG. ATTENDANCE 600

_____ $7,500 Grand Marshall (Exclusive, Title)• Company logo prominently displayed • Company logo prominently displayed on live

music stage• One company representative to present the

opening and welcome on stage• 30 complimentary tickets ($750 Value) • Company logo prominently displayed on all

Crawfish Boil promotional flyers and advertising • Free, one time eblast to all HBA members • Promotional table setup at Crawfish Boil • Recognition in the HBA e-blasts and website

_____ $5,000 Bon Tempes • Name recognition on 3 banners in tent and at

entrance • Official introduction to audience with 2 minute

speaking opportunity • (15) Tickets to event – a $375 value! • Booth set up at event to promote company • Free, one time eblast to all HBA members• Link to your website from Crawfish Boil event page • Recognition in, e-blasts and website

_____ $2,500 Bayou Beat Music• Name recognition on banner inside tent and at

entrance • (10) Tickets to event – a $250 value! • Booth set up at event to promote company • Recognition in HBA e-blasts and website • Link to your website from Crawfish Boil event page

_____ $1,500 Rajun’ Cajun• Official company logo on beverage cups • Official company logo on drink napkins• Name recognition on all event banners • Recognition in HBA e-blasts and website • (4) Tickets to the event - $100 value

_____ $1,500 Wristband Partner• Exclusive logo on wristbands• Name recognition on all event banners• Recognition on HBA e-blasts and website• (4) Tickets to event - a $100 value!

_____ $1,000 Mud Dogger• Name recognition on banners • Listing in all marketing collateral and advertising • (5) Tickets to event – a $125 value! • Booth set up at event to promote company

_____ $500 Mudbug• Name recognition on banners • Recognition in HBA e-blasts and website • (2) Tickets to event – $50 value!

The Sales & Marketing Council’s Builder/Realtor Mixer is the largest of it’s kind in the Greater Austin region. Attended by more than 600 members and realtors, the event includes live Zydeco music, boiled crawfish with all of the fixings, fantastic networking and great fun.


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Austin’s Largest Builder Realtor Mixer

Boil



EVENT Million Dollar Club Awards & Happy Hour MONTH Bi-Annual AVG. ATTENDANCE 100

_____ $2,000 Headline (Title) Partner (Exclusive)• Will be presented during the awards ceremony of

all award recipients• Will be given speaking time and the opportunity

to present a toast. • Company logo and name printed just under the

MDC logo on all event promotional materials

_____ $850 Platinum (Program) Partner (Exclusive)• Will be presented during the awards ceremony of

all Platinum award recipients• Will be given speaking time and the opportunity

to present a toast. Will be involved in announcing the Platinum winners of the evening.

• Company logo and name printed on the front cover of the program

_____ $650 Gold (Table) Partner (Exclusive)• Will be presented during the awards ceremony of

all Gold award recipients• Will be given 1 minute speaking time and the

opportunity to present a toast• Will be involved in the hand out of each Gold

Award. • Opportunity to provide marketing materials on

each table for the evening with information about products and services at each place setting.

_____ $450 Silver (Digital) Partner (Exclusive)• Will be presented during the awards ceremony of

all Silver award recipients• Will be given 1 minute speaking time and the

opportunity to present a toast• Will be involved in the hand out of each Silver

Award. • Will be the opening and closing advertisement of

the slideshow and video, with logo on each page of the slideshow.

_____ $250 Bronze (Valet/Entrance) Partner (Exclusive)

• Will be presented during the awards ceremony of all Bronze award recipients

• Will be given 1 minute speaking time and the opportunity to present a toast

• Will be involved in the hand out of each Bronze Award.

• Will be the valet and entrance partner and will have their logo displayed on signs in each area.

Stand up and be recognized at this bi-annual event that recognizes new home sales achievement by those in the Austin area home building industry. Presented by the HBA Sales & Marketing Council, the Million Dollar Club Awards are presented to Sales Associates, Sales Managers, Mortgage Professionals, Title Professionals and Realtors who successfully close more than $1 million worth of single family homes, townhomes or patio homes during the calendar year.




CHAPTER SIGNATURE E VENTS



EVENT Lakeway/Bee Cave Chapter Gayle Berkbigler Golf Classic MONTH June AVG. ATTENDANCE 144


_____ $500 Registration Table Partner (Exclusive)

_____ $500 Dinner Partner

_____ $500 Door Prize/Award Partner

_____ $350 Beverage Station Partner

_____ $350 Lunch Partner

_____ $350 Men’s Longest Drive

_____ $350 Women’s Longest Drive

_____ $350 Putting Green Contest

_____ $350 Closest to the Pin Partner

_____ $350 Straightest Drive Partner

_____ $350 Hole in One Contest

_____ $300 Mulligan Partner

_____ $300 Hole Partner

With many avid golfers participating in the Lakeway/Bee Cave Chapter Gayle Berkbigler HBA Golf Classic, your sponsorship will be visible during the entire day. Play throughout the event is spirited, with awards and door prizes presented during dinner. This is a can’t-miss event!

EVENT Williamson County Chapter MONTH July AVG. ATTENDANCE N/A

The Williamson County Chapter will be developing a new Signature Event to continue its high school scholarship funding for Williamson County High School Students. Stay Tuned!




EVENT Big Texas Sporting Clay Shootout MONTH August AVG. ATTENDANCE 200

_____ $5,000 Title Partner (2 Available)• Two (2) 4-person Teams – a $1,600 value!• Ten (10) non-shooter tickets to event –

a $250 value!• Logo recognition on event signage• Official introduction to audience at lunch• Opportunity to present Team prizes• Opportunity to distribute collateral, promotional

items and sales incentives to all attendees (est. 200)• Company logo printed on event collateral • Recognition on HBA’s e-blast and website

_____ $2,500 Food Partner (Exclusive)• One (1) 4-person Teams – an $800 value!• Five (5) non-shooter tickets to event – a $125 value!• Logo recognition on event signage and in food

service area• Official introduction to audience at lunch• Opportunity to distribute collateral, promotional


_____ $2,500 Five-Stand Station Partner (Exclusive)• One (1) 4-person Teams – an $800 value!• Five (5) non-shooter tickets to event – a $125 value!• Logo recognition on event signage and in food

service area• Official introduction to audience at lunch• Opportunity to distribute collateral, promotional


_____ $2,000 Ammo Partner (Exclusive)• One (1) 4-person Teams – an $800 value!• Three (3) non-shooter tickets to event – a $75 value!• Logo recognition on event signage and in food

service area• Official introduction to audience during lunch• Opportunity to distribute collateral, promotional

items and sales incentives to all attendees (est. 200)• Company logo printed on all event collateral • Recognition on HBA’s e-blast and website

_____ $2,000 Flurry Partner (Exclusive)• One (1) 4-person Teams – an $800 value!• Three (3) non-shooter tickets to event – a $75 value!• Logo recognition on event signage and in food

service area• Official introduction to audience at lunch • May present Flurry Contest prize• Opportunity to distribute collateral, promotional


_____ $750 Station Partner (Limit 12)• One (1) Shooter – a $250 value!• Name recognition on signage • Set up at station to promote company• Opportunity to distribute collateral, promotional

items and sales incentives to all attendees (est. 200)• Company name printed on event collateral • Recognition in HBA’s e-blast and website• (Each Station Partnership includes signage. Please

provide your own tent, chairs and a minimum of 2/maximum of 4 employees to staff the station.)

Take part in the Hays County Chapter’s annual Big Texas Sporting Clay Shootout! With hundreds of avid shooters, your sponsorship will be visible throughout the event. Door prizes will be given and awards presented to the top teams.


SHOOTOUTBig Texas Sporting Clay



Take part in the Hays County Chapter’s annual Big Texas Sporting Clay Shootout! With hundreds of avid shooters, your sponsorship will be visible throughout the event. Door prizes will be given and awards presented to the top teams.


SHOOTOUTBig Texas Sporting Clay


EVENT Big Texas Sporting Clay Shootout MONTH August AVG. ATTENDANCE 200

_____ $750 Mulligan Partner (Exclusive)• One (1) Shooter – a $250 value!• Name recognition on signage• Table set up at station to promote company• Opportunity to distribute collateral, promotional

items and sales incentives to all attendees (est. 200)• Company name printed on all event collateral• Recognition in e-blast and website• Each Station Partnership includes signage and one

table. Please provide your own tent, chairs and a minimum of 2/maximum 4 employees to staff the station.

_____ $750 Warm-Up Station Partner (Exclusive)• One (1) Shooter – a $250 value!• Name recognition on signage• Table set up at station to promote company• Opportunity to distribute collateral, promotional

items and sales incentives to all attendees (est. 200)• Company name printed on all event collateral• Recognition in e-blast and website• Each Station Partnership includes signage and one

table. Please provide your own tent, chairs and a minimum of 2/maximum 4 employees to staff the station.



PARADE OF HOMES™



EVENT Annual Parade of Homes MONTH September AVG. ATTENDANCE 8,000+

PARADE OF HOMES™

Annually since 1953, the Home Builders Association of Greater Austin has produced the prestigious Parade of Homes™. The tour features some of the best our region’s builders have to offer as well as the latest interior design and architectural trends of the year. The 2016 Parade of Homes will be at Caliterra, an exclusive, premier custom home community with just 18 lots available just outside Dripping Springs, in Austin’s sought after Hill Country region.

_____ $20,000 Platinum Partner (Exclusive) Company logo included in all collateral, Parade of . . . . . Homes™ website & POH email communication

• One (1) dedicated email blast to promote company (timing and content to be mutually agreed upon)

• Full page ad in the POH magazine• Opportunity to have a vendor space at entry to POH• 15 complimentary POH tickets• 5 complimentary tickets to all POH special events

_____ $5,000 Gold Partner • Company logo included in Parade of Homes

collateral (where space allows), on the Parade of Homes website & email communication

• 1/2 page ad in the POH magazine• Opportunity to have a vendor space at entry to POH• 10 complimentary POH tickets• 2 complimentary tickets to all POH special events

_____ $2,500 Realtor Day Partner (Exclusive)• Company logo included in Parade of Homes

collateral (where space allows), on the Parade of Homes website & email communication

• 1/3 page ad in the POH magazine• Opportunity to have a vendor space at entry to POH

on Realtor Day• 15 complimentary POH tickets• 2 complimentary tickets to all POH special events

_____ $1,500 Ticket Partner (Exclusive)• Company logo included on Parade of Homes

tickets, on the Parade of Homes website & email communication

• 1/3 page ad in the POH magazine• 5 complimentary POH tickets• 2 complimentary tickets to all POH special events

2012

2012

2012



PARADE OF HOMES™

EVENT VIP Preview Party MONTH May AVG. ATTENDANCE 600+

_____ $5,000 Presenting Partner • 8 Preview Party tickets• Logo inclusion on Preview Party page within

official Parade of Homes website, in official HBA email & in general event signage

• ½ page ad in Parade of Homes magazine

_____ $2,500 Band/Golf Cart /Photo Booth Partner• 6 Preview Party tickets• Logo inclusion on golf cart, on Preview Party page

within official Parade of Homes website, in official HBA email & in general event signage

• 1/3 page ad in Parade of Homes magazine

_____ $1,000 Bar partner• 4 Preview Party tickets• Logo inclusion on Bar Signage, Preview Party page

within official Parade of Homes website, in official HBA email & in general event signage

• Opportunity to provide Branded Napkins & to have representative on site

_____ $1,000 Food Partner• 4 Preview Party tickets• Logo inclusion on Preview Party page within

official Parade of Homes website• Logo inclusion in official HBA email• Logo inclusion in general event signage• On site presence

• Logo on food tent signage• Representative• Branded Napkins

_____ $750 Raffle Items Partner 4 Preview Party tickets

• Logo inclusion on on exclusive signage at event, Preview Party page within official Parade of Homes website, in official HBA email and in general event signage

• Opportunity to have representative on-site

_____ $750 Awards Partner 4 Preview Party tickets

• Logo inclusion on Preview Party page within official Parade of Homes website, in official HBA email and in general event signage

• Opportunity for representative to hand out awards to builders during event

_____ $750 Level• 4 Preview Party tickets• Logo inclusion on Preview Party page within

official Parade of Homes website• Logo inclusion in official HBA email• Logo inclusion in general event signage

_____ $500 Ticket Partner• 2 Preview Party tickets• Logo inclusion on all tickets, Preview Party page

within official Parade of Homes website, in official HBA email and in general event signage

_____ $500 Level• 2 Preview Party tickets• Logo inclusion on Preview Party page within


_____ $350 Level• 1 Preview Party ticket• Logo inclusion on Preview Party page within




PUBLICATIONS & ADVER TISING



PUBLICATIONS & ADVER TISINGEVENT Parade of Homes™ Magazine MONTH September AVG. REACH 10,000+

_____ $4,095 Two-Page Spread_____ $3,860 Back Cover_____ $3,100 Inside Back Cover_____ $3,100 Inside Front Cover_____ $2,765 Page 3

_____ $2,180 Full Page_____ $1,615 Two-Thirds Page_____ $1,395 Half Page_____ $1,235 One-Third Page

PUB GroundBreaker Weekly E-Newsletter MONTH All AVG. REACH 1,400+

PUB Do-Business-with-a-Member Member E-blast MONTH All AVG. REACH 1,400+

Leaderboard Ad (EXCLUSIVE)• Placement at top of each e-Newsletter • 600 x 90 pixels, static or dynamic• Active link to company website• Artwork to be provided by advertiser.

$350 per Blast• Limit two (2) per month per member• Eblasts for Members are sent weekly

every Tuesday

• Must be scheduled with a least one week between email blasts

• Member provides content (HTML or hi-res JPG/PDF)

Tile Ad• Placement on e-Newsletter sidebar• 160 x 200 pixels. Static Ads placed in order received• Active link to company website• Artwork to be provided by advertiser.

The HBA’s weekly e-Newsletter, The GroundBreaker, keeps members up to date on association events, industry news and government affairs. This timely news outlet reaches more than 1,800 customers each week.

Email Advertising Blasts are a great way to target HBA members! One ad blast per week goes to the HBA’s entire database of approximately 1,800 email addresses. Since the email is sent through regular HBA channels and members have ‘opted-in,” the likelihood of emails being filtered out by SPAM filters is slim. Email dates are sold on a first come, first served basis. Call now…don’t miss out! You provide the message and we’ll get it out.

Rates Member Non-MembersSingle Issue $350 $700Four Issues $1,050 $2,100Twelve Issues $3,150 $6,300Twenty-Four Issues $6,300 $12,600Fifty-two Issues $13,650 $27,300

Rates Member Non-MembersSingle Issue $75 $150One Month $275 $550Three Months $600 $1,200Six Months $1,000 $2,000Twelve Months $1,500 $3,000

The Parade of Homes™ Magazine is a coffee table style book distributed to attendees at the annual luxury Parade of Homes. Magazines include relevant editorial, advertising and information about the homes and products in the Parade of Homes. Magazines are also available for readers in an online format throughout the year.



EDUCATION PROGRAMS



EVENT Classes / Course Series / All MONTH All AVG. ATTENDANCE 10 - 75+

EDUCATION

HBA of Greater Austin provides industry-focused, quality education to the more than 750 association members and their employees. These programs help participants stay up-to-date, enhance their professional image and increase their level of expertise. When the competition is fierce, expertise sets the leaders apart!

_____ $10,000 Annual Partner Receive unparalleled exposure at each Education Program throughout the year.

• Attendance at all Education events - 2 persons

• Large prominent logo displayed for every class

• Recognition at every event in the series• Marketing flyer at each event• Recognition in HBA’S e-blast and

website

_____ $1,500 Essential Building Skills Series Partner • Logo displayed for attendees at every event• Recognition at every event in the series• Opportunity for tabletop presence at two of

the series events• Marketing flyer at each event• Recognition in HBA’S e-blast and Website

_____ $750 Designation Series Partner • Logo displayed for attendees at every event• Recognition at every event in the series• Opportunity for tabletop presence at one of


_____ $750 Business Management Series Partner • Logo displayed for attendees at every event• Recognition at every event in the series• Opportunity for tabletop presence at one of


BIGGEST EXPOSURE OR SELECT A SERIES

IT’S WORTH YOUR TIME

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H I G H L I G H T S

C O N T A C T D E B B I E H O R R I D G E ( 5 1 2 ) 9 8 2 - 9 1 7 3 • D E B B I E @ H B A A U S T I N . C O M

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