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Group Members

Zeeshan Amer DarL2F03BBIT0192

M. Usman AslamL2F03BBIT0193

Kashif Zahid ButtL2F03BBIT0204

Rana M. HassanL2F03BBIT0226

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New Retail Idea

gubbaare

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LET US START!

•A Short Introduction

Balloon Shop

Variety of Balloons

Location : Near Center Point, NBP Park.

Catering All sorts of Events

Also Planning to do Marketing Services

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objectives

• A total customer satisfaction.

• A continuous & sustainable growth.

• A commitment to our people for their

entertainment and prosperity.

• A struggle for the introduction of

innovative strategies in balloons.

•Market share maximization.

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Market Analysis

• Target Market

Upper Middle, Elite Class and Business

Class.

Income more than 80,000/month

Different Events (Like Christmas, Eid and

etc).

• Micro Analysis

• Macro Analysis

• Threats of New Entrants

• SWOT Analysis

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Threats of New Entrants

• Entry Barriers

Competition

Market Leadership

• Exit Barriers

Government Rules and Regulations

• Bargaining Power of Buyers

• Bargaining Power of Supplier

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SWOT Analysis

• Strengths:

No compromise on standard and quality

Uniqueness of our Business

Energetic and Understanding co-workers

Relations with some Good Companies’ Owners

• Weaknesses:

No Practical experience

Though we have skilled workers as well as

contacts but still element of discrepancy is

there as we are starting a new business and

we have no experience.

Limited funds.

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•Opportunities:

As we are the first one to introduced

this kind of business in Pakistan

Expand area wise

Awareness of Party Balloons and

Marketing Balloons services among

consumers

• Threats:

Competitors

Traffic and Government

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Retail Format

• Separate Counters

• Booking Facility

By Phone

At our Outlet

Mail

Online

•Decorative Enough

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Sustainable Competitive Advantage

•Unique Service (Balloon

Advertisements and Party Decors)

• Information system

We will make or design the

balloons with the help of our

customer’s feedback.

• Location (Joint of many Posh Areas)

•Distinctive Look

• Store Atmosphere

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Retail Mix

•Merchandise

• Assortment and Variety

• Pricing

• Customer Service

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Organizational Plan

• Partner Ship

• Investing Equal Amounts of Capital

•Departmental Functions Performed by

Partners

• Initially 4 Departments

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A/C and Finance

Production

Procurement

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Organizational Structure

GUBBAAREPartners / Managers

MarketingZeeshan Amer

Dar

ProcurementRana M. Hassan

ProductionKashif Zahid

Butt

A/C & FinanceM. Usman Aslam

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Retail Strategy

• Providing a quality product.

• Provided the customer with a more

convenient method for obtaining their

desired services.

• We have seen the Pakistanis, especially

Lahorites as new idea tasters so; we

have a chance of having good result.

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Procurement Plan

• Procurement

Survey different markets.

Find out the least rate available.

Watch for the best quality available.

• Location for Selling

DHA

Walton

Gulberg (Final)

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• Raw Material

Parachute Clothe

Pigment Colors

Paint Brushes

and off course the Machine to

Blow the Balloon

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Production Plan

•No Production of Party Balloons in

Start

• A Contractual Person is Hired

• Production Flow Chart (Next Slide)

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Production Flow Chart

Designing

Parachute Clothe

Cutting

Coloring the Cuttings

Absorbing / Drying

Stitching

Final Product

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Marketing Plan

•Marketing Mix

Product

Price

Place

Promotion

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Retail Communication Mix

• Launching

• Advertisement

•Website

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CRM Program

• R&D Department

•HR Department

Courteous and Trained Employees

• Performance Evaluation

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Financial AnalysisOpening Balance Sheet

Capital PKR   Long Term Assets PKR

 

Zeeshan 5,000,000 Shop Interior 200,000

Hassan5,000,000

Shop Exterior 75,000

Usman5,000,000

Computer 60,000

Kashif5,000,000

Shop 5,000,000

 

 

Total Fund Provided 15,000,000 Total Fund Expended 5,335,000

 

  Working Capital 9,665,000

 

    15,000,000       15,000,000

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Expenses (in PKR)

Salaries 60,000

Electricity 20,000 approx.

Advertising 500,000

Telephone Bills 4,500 approx.

Stationary 2,000

Miscellaneous 2,000 

Total Expenses Per Month 588,500

   

Total Expenses Per Year 7,062,000

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Interior - Exterior

C

PTZ CAM

C S

GBS

Printer

TP

Copier

C

PTZ CAM

C

PTZ CAM

Revolving Door

Strip Dimensions2485.7mm. x 2.1ft.

Stall width 2.0ft.Stall length 1.5ft.Stall angle 70deg.

No. Stalls 3

Strip Dimensions2485.7mm. x 2.1ft.

Stall width 2.0ft.Stall length 1.5ft.Stall angle 70deg.

No. Stalls 3

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