MARKETINGDevelopment of Revenue

Revenue comes from the sales you make. Marketing paints a picture. The color is a mix: products, customers, competition, sales. Different mixes create different colors.

1. Products2. Customers3. Competition4. Sales

ProductsItems with Market Value

"Beauty is in the eye of the beholder" is the best motto for anyone responsible for selecting a product to market.

1. Group products.

2. For each product list features and benefits.

3. Understand product's value to the customer.

CustomersPurchasers of Your Products

People buy what they need "think" they need. Determine who thinks they need what you have to market.

1. Target markets.

2. Compile customer lists.

3. Determine type and average sale.

CompetitionBusinesses Vying for Revenue

Analyzing competition helps you not only understand what you should market, but how you should market it.

1. Compare promotion, price, quality and service.

2. Compete in ways you can afford.

3. Be different.

SalesActivities that Produce Revenue

As sale starts with the first impression you make and is closed with the last word they say.

1. Select a sales method.

2. Analyze each sales step.

3. Coordinate the process.

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