marketing for self published authors
TRANSCRIPT
Marketing for Self-Publishing Authors
Marketing:The collection of things you do, both
short- and long-term, to build positive name and book recognition
Think about the first 100 strangers who will buy your book.
What do they have in common?
1. Who Are You Marketing To?
Think about the first 100 strangers who will buy your book.
What do they have in common?
What do they do when they’re not reading?
1. Who Are You Marketing To?
Think about the first 100 strangers who will buy your book.
What do they have in common? What do they do when they’re not reading?
GO MEET THEM THERE!
1. Who Are You Marketing To?
What specific skills do you bring?
1. What Are You Good At?
What specific skills do you bring?
Are you an information or an inspiration person?
1. What Are You Good At?
Platform:Long-term engagement with a target
audience that establishes name recognition and trust
Platform:Long-term engagement with a target
audience that establishes name recognition and trust
Your audience (readers) Influencers who can bring you THEIR
followers
You don’t have to Tweet if you don’t want to!!
Must Have: Website
Must Have: Website
Keep it simple (and inexpensive)◦ WordPress, Weebly, Squarespace
Must Have: Website
Keep it simple (and inexpensive)◦ WordPress, Weebly, Squarespace
Base your content on your brand◦ Articles, photos, FAQs, deleted scenes, surprises
Must Have: Website
Must Have: Website Email list management:
Articles (Print or online)
Platform Option1: Publish Short Pieces
Articles (Print or online)
Blog
Platform Option 1: Publish Short Pieces
Platform Option 2: Social Media
Platform Option 3: Volunteer
Platform Option 4: Speaking and Teaching
Platform Option 5: Ebooks
Book PromotionIt’s all about
A-C-T
AttractConvertTrasform
ATTRACT CONVERT TRANSFORM
Media coverage
ATTRACT: The 1st Impression
Media coverage
Promotional material (cards, swag, etc.)
ATTRACT: The 1st Impression
Media coverage
Promotional material (cards, swag, etc.)
Advertising◦ Targeted, Tied to an Event, Trackable
ATTRACT: The 1st Impression
Media coverage
Promotional material (cards, swag, etc.)
Advertising
Giving Books Away◦ To reviewers◦ To readers◦ As donations◦ To libraries
ATTRACT: The 1st Impression
Price
CONVERT: Make the Sale
Price
Placement
CONVERT: Make the Sale
Price
Placement
Brick and Mortar Bookstores
CONVERT: Make the Sale
Price
Placement
Brick and Mortar Bookstores
Non Bookstore Channels◦ Launch party◦ Book clubs◦ Specialty stores◦ Libraries
CONVERT: Make the Sale
Ask for reviews
TRANSFORM: Spread the Word
Ask for reviews
Share positive reviews
TRANSFORM: Spread the Word
Ask for reviews
Share positive reviews
Enter respected awards
TRANSFORM: Spread the Word
Ask for reviews
Share positive reviews
Enter respected awards
Share photos
TRANSFORM: Spread the Word
WRITE ANOTHER
BOOK
The Best Way to Sell Your Book?
http://bethjusino.com(Click Resources for links to many of the services
mentioned)
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