marketing for mobile
TRANSCRIPT
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Govt.P.G.Bangur College
2012-2013
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Welcome To The Presentati on
OnMarketi ng & Its Functi ons
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Classical DefinitionMarketing is theperformance ofbusiness activitiesthat direct the flow of goods & services from the producers to the consumers or users.
Modern DefinitionMarketing is process of planning &executing the pricing,promotion,goods,services & distribution of ideas that satisfy individual and organizational objectives.
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Risk TakingBuyingSellingBrandin
g
PackagingLabelingStoringAdvertisi
ng
Transportation Pricing
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Risk Taking
Risk TakingEvery marketer take the risk while he enterinto a market.A firm can never be sure thatcustomers will want to buy its products.Product can also be damaged,stolen or outdated etc. may alsocreate risk.
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Buying:Buying involve the planning ofPurchases , selection of propersources of supply , selection ofgoods to be sold or to be used in business.
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SellingThe primery objective in marketing isto sell goods & services at a profit.It is The process whereby goods & services finally flow to the consumerswho need them.
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Branding Branding is an act of giving a specified Name, design or symbol to a product From seller or maker. When brands,Trades are registered theybecome trademarks.
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Packaging It is putting the goods in tins , bottles,Boxes,cans or other containers of such Convenient size as can easily be Handled by the buyers.
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LabelingLabeling provides a brief information About the product.With help of Labelingit gives a information about the ingredients present in a product & how to use of the product.
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StoringWith the help of warehousing,storageSupply can be adjusted with changingdemand in all markets.Storingprovides Time utility toproducts.
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AdvertisingIt means to pass on an informationAbout the product and its features tothe prospective customers.It is the non Personal presentation of ideas,goods or sevices to the public.
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TransportationTransportation involves determining The best ways for cutomers to locateAnd use the products and servicesof An organisation.
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Pricing
Price determination is a basic task of marketing department.It is importantin markerting strategy for its direct & indirect effect upon profits.
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