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econet chinaMARKETING FOR GERMAN BUILDING, ENERGY AND ENVIRONMENTAL KNOW-HOW
Why econet china?
What is econet china?
How do companies benefit from econet?
What does econet do for its partners?
Service menu
Why econet china? - Opportunities
Why econet china? – Market potential
Why econet china? – Key drivers
* example of drivers in the building sector
Why econet china? – Bridging the gap
Why econet china? – Challenges for German companies
Why econet china? – Solution to answer the challenges
Why econet china?
What is econet china?
How do companies benefit from econet?
What does econet do for its partners?
Service menu
What is econet china? – The Mission
What is econet china? – Our structure
Why econet china?
What is econet china?
How do companies benefit from econet?
What does econet do for the partners?
Market intelligence service
Networking & Lobbying Service
• Roundtables with the German government
• Strategic meetings with the Chinese government
Lobbying
Networking
+ Development and maintenance of a strategic contact network
+ Industry representation towards governmental institutions
+ Follow up on key and pilot projects
+ Coordination of training projects
+ Development of demonstration projects
Marketing service
• econet salons, workshops and further events
• econet pavilions & forums on major trade fairs
Events
PR and Publications
+ Online best practices area+ Online econet directory+ econet monitor+ Regular public relations+ Media tours and events+ and more
+ Get regular market information+ Promote your China activities in the news + Introduce your solutions in the best practices area
Your company offers green solutions for China? - get listed in the econet directory!
+ Promote your initiatives online+ Address the industry with your projects+ Develop joint activities and create synergies with other networks
Your institution promotes sustainability in China? - become institutional partner!
+ Network with your peers+ Share your expertise+ Gain contacts to the industry
You are an expert working in China? - join the econet china think tank!
Join the econet china community for free!
not yet present in China, but interested in market entry/business development?
econet packages
in China already, but interested in a better positioning/ marketing?
econet partnership
interested in additional or individual support?
econet tailored support
Need more support? your company is....
Why econet china?
What is econet china?
How do companies benefit from econet?
What does econet do for its partners?
Service menu
The econet industry partners till now
What does econet china do? – Define the activities
• a common target group• a strategy • an action plan
+ Offers information about German Best Practices+ Raises awareness of various levels of decision makers+ Creates a network for exchange+ Promotes Know-How+ Develops demonstration projects & training programs+ Accompanies standard setting & certification systems
Partners define the strategy
The econet china team implements the strategy
What does econet china do? – Organization by topic
Energy efficient and green building
Water treatment
Energy
Cleaner Production
What does econet china do ? – Define the target groups
*example of target group definition from the building sub-group
What does econet china do? - Inform
What does econet china do ? – Raise awareness
Urban Visions
What does econet china do ? – Promote solutions
econet pavilion @ Green Building Conference & Exhibition 2008
What does econet china do ? – Create ties with Chinese partners
econet salon @ Mansion Hotel Shanghai
What does econet china do ? – Enable demonstration projects
ecobuild shanghai 2006
What does econet china do ? – Develop certification projects
LEC certification / ecobuild
What does econet china do ? – Creating technical alliances
Why econet china?
What is econet china?
How do companies benefit from econet?
What does econet do for its partners?
Service menu
Services for companies in Germany
econet china packagesServices focusing on market entry and business development of small and medium size companies providing solutions for sustainability
Information package 500 EUR/ yearCustom made monthly newsletter on your industryBi-monthly econet monitor on Chinese green market issuesOne page entry in the econet directory online Basic log-in to econet china online information database
Market entry package 2500 EUR/ year+ Custom made report on market potential for one activity segment+ 3 days meeting arrangement in China with potential partners/ distributors + Entry of company presentation in the econet china best practices area+ Personal advisory with econet team member
Business development package 10000 EUR/year+ Set up of sales distribution network+ Preparation of promotion material in Chinese*+ Regular direct marketing*+ Participation into trade fairs and events*+ Regular info email feed from econet team+ Participation to one econet salon*
Office in office package 40000 EUR/year+ Full time representation by local manager*
* Material costs of marketing actions not included – additional services on top of package possible with a 20% discount on the man day rate (380 EUR)
Services for German companies in China
econet china partnershipConsortium of companies promoting German know-how for sustainability in China (focusing on marketing and integration of various solutions)
VisibilityFull page entry in econet directory onlineLogo on all publications including website homepage as partners
Information+ Custom made monthly newsletter on your industry+ Bi-monthly econet monitor on Chinese green market issues+ All access Log-in to econet china online information database+ Permanent contact to econet team member for information and contacts (individual service: up to 20 hours)+ Regular info and leads email feed
Networking & Lobbying+ Individual meeting arrangements with potential partners/ universities government (on demand, up to 5) + Ad hoc group VIP meetings for project leads with decision makers, government and project developers+ Strategic project development (capacity building, demonstration, training, etc) within subgroups according to target groups
Marketing+ Seat on the econet china advisory board (with subgroups possibility) with quarterly meetings to define strategic marketing actions+ Organization of econet salons and further events*+ Regular public relations, advertisement & publication development*+ Development of an online best practices press bank in Chinese with partner information for direct marketing+ Promotion of partners during all major trade fairs through booth, speeches and further presentations
Small companies < 100 employees worldwide 30000 RMB/ yearMedium companies 100 < n< 5000 employees worldwide 60000 RMB/ yearLarge companies > 5000 employees worldwide 100000 RMB/ year* Material costs of marketing actions not included – additional services on top of package possible with a 20% discount on the man day rate (380 EUR) -
Contact
econet china econet taiwan
[email protected] [email protected]
www.econet-china.com www.econet-taiwan.com
Beijing Shanghai Guangzhou Hong Kong Taiwan
Wu Xian Magali Menant Hao Xiaoman Wolfgang Ehnmann Raoul Kubitschek