Direct.lyBuild your Direct Access brand for the UK business market

www.Corporate-Barristers.co.uk

BARRISTER?LEARN HOW TO GENERATE DIRECT ACCESS LEADS

Stage1: Database BuildingThe key for success for any campaign is identify your sector specialism then create a well researched and accurate database to target.

Decide on a specific sector that you would like to target such as Employment Law, Intellectual Property, Discrimination, Healthcare or Banking sectors.

Then collate an accurate and verified database of the correct decision makers within suitable companies to target.

Stage 2: Content CreationGetting noticed is getting the right message to the right person at the right time.

Craft the perfect message into a format your audience loves to set yourself up as the specialist in your sector. Make sure the content is digital so it can be downloaded, sent or shared online effectively and efficiently to anyone anywhere at anytime.

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Download the Free Planning Kit here www.Corporate-Barristers.co.uk

Stage 3: Lead Generation PageCreate a lead generation page to offer visitors your content

By creating a Lead Generation Page, you can easily deliver your message automatically and get notified instantly of anyone that downloads it.

Stage 3: Email MarketingContact your database via email to promote your content. It’s the fastest and most effective way to gain the first touch point with your audience.

Email still outperforms all other channels when it comes to getting your messages out there. However don’t just rely on one email, Send 3 emails over one month to the database to make sure your message gets seen.

Stage 4: TelemarketingTelemarketing is the number one way of setting a warm lead into a face to face appointment.

Contact all the people who download your content and showed an interest in your service.

Make appointments for you to meet them where appropriate.

Stage 5: Push SociallyDon’t just stop at email. Create content to publish socially and drive traffic to

your landing page for added results.

Leverage blogging, video sharing sites tweeting and LinkedIn etc with graphics, videos, beautiful imagery and more.

Go Direct.ly

Download the Free Planning Kit here www.Corporate-Barristers.co.uk