Marketing for Bands on the Web

What People in the Target Market are Looking For:

new music

music that reflects their tastes

more about bands they already enjoy

• listen•findouttourinformation• latest news• talk to other fans•contact the band•viewpicturesandvideos

What Bands Are Looking For:

build fanbase

•sellmusic•sell tickets•sellmerchandise

PopularBands•don’t(orrarely)doownpromotion•already well known• lots of content elsewhere• less direct interaction with fans• large fan base

articles/news

adswebpage

facebook

myspace

twitterfanpages

Would-BeBands•doownpromotion•moreinteractionwithfans• less content elsewhere•maynothavewebpage•difficulttofind•disorganized

articles/news

myspace

facebook twitter

webpage

reviewsjuicebox

TheKeystoSuccess

• promotenews,interviews,reviews,andawarenessthroughothermedia

• usestrongkeywords• integrateallonlinetools• easyaccesstoinformationonpages• promotesharing• promotecommunity• updatefrequently

Examples:PopularBands IndieBandsU2 http://www.u2.com/index/home http://www.facebook.com/u2 http://www.myspace.com/u2 http://twitter.com/360FromTheEdge

Depeche Mode http://www.depechemode.com/ http://www.myspace.com/depechemode

White Stripes http://www.whitestripes.net/

You Say Party

http://www.yousayparty.com/ http://www.facebook.com/YOUSAYPARTY http://www.myspace.com/yousaypartywesaydie http://twitter.com/yousayparty http://www.last.fm/music/You+Say+Party http://www.youtube.com/user/yspwsd http://www.formspring.me/yousayparty

Party At the Moontower http://www.facebook.com/pages/Party-At-The-Moontow er-VAN/136742314957 http://juiceboxdotcom.com/recordingco/jb023/ http://www.myspace.com/patmmusic

BadExamples: http://www.3doorsdown.com/ http://www.myspace.com/asilaydying http://www.facebook.com/pages/Doubles-Peak/141974383098 http://twitter.com/oasis

NewsandOtherSites: http://www.rollingstone.com/ http://www.npr.org/music/ http://pitchfork.com/ http://listen.grooveshark.com/#/ http://www.ilike.com/ http://www.songkick.com/

TheEnd!