marketing enhancing emocional urgency through conceptual marketing
TRANSCRIPT
Our secret recipe.
4S Marketing Enhancing emotional urgency through conceptual marketing
#2 research#1 marketing
we support the sales experience
through emotional marketing
f+f=
r+f+f=reflexivity
reflexivity a reflection of your
aspirational personality in a brand;
DINKS 20%
1 person homes 16%
Nuclear families 53%!Babies-tweens 13% Teenager 19% Adults in house 21%
Single parents 7%
demographic
i have to have it
deep emotional commitment
Chef 26%
psychographic
Chef 26%
Tecnofile 33%
psychographic
Chef 26%
Tecnofile 33%
Sensualist 31%
psychographic
Research
Design
Strategy
Hello
AmbidextrousWe do it by apllying Research, Strategy
& Design in order to produce tangible innovative business solutions
www.re-define.com.mx
Product Design
Emotional marketing experience
Sales process excellence
The 4S model
1re-think re-definere-learnProblem Innovation
© re-define 2011
How do weachieve innovation?By turning business problems into opportunities using research, strategy and design.
Step No.1re-learn
Doing research to re-learn about the problem from a user’s point of view.
Step No.2re-think
Using strategic thinking to identify opportunities in problems and re-think what’s possible.
Step No.3re-define
Using design to prototype, test and re-define a solution to that business problem
We are a one stop integrated innovation services firm based in Mexico. We follow a clear process for innovating by which we re-learn about the problem, re-think how those opportunities can be met and re-define a final solution. Most consultancy firms are either focused on the logic side of business (strategy firms) or focused on the creative side (design firms). We are a firm that integrates both business logic and creative thinking in the process of creating new value.
re-define©
re-learnre-define
re-think
Understand the target and the
drivers for emotional urgency
Build a concept to integrate design,
marketing and sales
Deploy marketing and sales strategy
ForrestPG-4SThe future.
Gracias!