marketing education series website trends and tips presented by paul andrews
TRANSCRIPT
Marketing Education Series
Website Trends and Tips
Presented by Paul Andrews
Understand Your Customers’ Behaviors
Your web presence goes beyond your website SEO is a key element for success Your web presence is never “done” Review your Google analytics reports
Mobilegeddon is here!
All your messaging must be mobile responsive
Responsive WebsiteResponsive Website
iPad HorizontalFormatted same
as desktop version(3 columns) iPad Vertical
(2 columns)
iPhone Vertical(1 column)
Providing the BEST user experience by detecting the visitor's screen size and orientation and changing the layout accordingly.
Tips...
No flash
Temper your social media icons
Get beyond pdfs
Video, video, video
Pepper you testimonials
Avoid Google translate
Google+ is dying
Tips...
Use all the free “stuff” from social platforms
Have consistent key words
Think LinkedIn
Set up YouTube videos properly
Does your imagery match your USP?
Hijack marketing activities Hijack marketing activities
Create a showcase page for your tradeshow presenceCreate a showcase page for your tradeshow presence
Does your homepage tell your story
By the way, every page is your homepage
• Google analytics reports will provide: Pages viewed Bounce reports Exit pages Page load time Speed suggestions Geography Mobility (smart phone/tablets/device
type)
ToolsDashboard: www.KISSMetrics.com Best time to tweet... http://www.socialbro.com Where are your tweets? http://mentionmapp.com Brand Reputation
http://addictomatic.com www.socialmention.com www.Social-searcher.com
Website checklist: www.Marketing.grader.com Tired of being tracked by Google? www.DuckDuckGo.com Don’t like your neighbor? www.Dirtsearch.orgMonitor keywords... www.Ispionage.comContent analysis... www.buzzsumo.comHow to categorize information... www.hockeyfights.com
