marketing edu event march 2013
TRANSCRIPT
![Page 1: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/1.jpg)
Curriculum Innovation
Lisa Harris @lisaharris
20th March 2013Marketing Education Event
![Page 2: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/2.jpg)
Plan
• Rationale• Living and Working on the Web (UOSM2008)• Online Social Networks (UOSM2012)• Looking to the Future
• Supporting background information (Student Digital Champions, Digital Literacies Conference, SMiLE project)
![Page 3: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/3.jpg)
Rationale• “Traditionally academics view the world through the eyepiece of
a single discipline. But the real world is not like that, it is by its very nature interdisciplinary and can only be deeply understood when viewed from multiple perspectives. ” Mark Cranshaw, Understanding Modern China
• Importance of social media in employability is highlighted by Deloitte’s withdrawal from milk round activities and sponsorship – all their recruitment is moving online
• University policy is directing us towards multidisciplinary research that:
1) feeds directly into teaching and 2) encourages student participation at all levels
![Page 4: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/4.jpg)
Prof Steve Wheeler, Next Generation Learning
![Page 5: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/5.jpg)
New CIP Modules: linking research and teaching
![Page 6: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/6.jpg)
LIVING & WORKING ON THE WEB
![Page 7: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/7.jpg)
Living and Working on the Web
![Page 8: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/8.jpg)
The “digitally literate” student• proactive, confident and flexible adopter of a range of
technologies for personal, academic and professional use• use appropriate technology effectively to search for and store
high-quality information• curate, reflect and critically evaluate the information obtained• engage creatively and productively in online communities• familiar with the use of collaboration tools to facilitate
groupwork and project management• aware of challenges in ensuring online privacy and security• appropriate communication skills for peer and tutor
interaction within an ‘always on’ environment• Parody Video (very funny, rather bad language!)
![Page 9: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/9.jpg)
www.futurelab.org.uk
![Page 10: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/10.jpg)
Module features• Blended learning approach
– Introductory lecture (F2F)– fortnightly webinars – Week by week peer/tutor interactions via BB discussion board– Practical F2F supporting lab sessions
• Assessed by – portfolio/group presentation to live conference (50%)– On BB discussion forum (5 sessions in total, ie 5 x 800 words)
• post their answer to a set question (300 words)• comment on the answers provided by their peers (2 short posts,
total 200 words)• write a reflective summary of their learning progress (300 words)
• Tutor feedback on progress is provided throughout the module • Module will be core to BSc Web Science and BSc Marketing (Singapore)
![Page 11: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/11.jpg)
Gilly Salmon’s 5 Stage Model
![Page 12: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/12.jpg)
ONLINE SOCIAL NETWORKS
![Page 13: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/13.jpg)
Module features
• Taught by 5 tutors from 3 Faculties (Hums, B&L, FPAS)• Introductory lecture by all tutors (rehearsal at DE lunch, 21st
Jan) then we each take one week each• Students in mixed disciplinary groups develop a video portfolio
on a “big question” to present to a F2F DE open event, supported with individual reflective account (40%)
• They also work in groups during weekly classes to produce sample exam answers and post to class wiki (with tutor feedback) (60%)
• Video production class in specialist lab facility @Avenue Campus
• Core module for BSc Web Science
![Page 14: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/14.jpg)
Learning Outcomes
• Discuss online social networks in a holistic manner, including the technological, social, network science, web science and organisational dimensions.
• Evaluate key technological and social mechanisms of online social networking and network structures
• Analyse the impact of online social networks on life, society and business.
![Page 15: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/15.jpg)
Batting order
![Page 16: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/16.jpg)
Future Developments
• Perspectives on Social Networks e-book• Second Digital Literacies Conference – 24th April
2013• Living and Working on the Web – open module
for remote study (mini MOOC)• HEA Enhancement Themes Conference paper
accepted for Glasgow, June 2013• Students integrated into DE USRG activities and
the Digital Champions Programme
![Page 17: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/17.jpg)
Useful Links
• Curriculum Innovation website• Centre for Innovation and Technologies in Edu
cation (CITE)• Module prep workshops sponsored by CITE• Student Digital Champions• Digital Economy USRG• Curriculum Innovation post on DE blog
(includes these slides)
![Page 18: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/18.jpg)
![Page 19: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/19.jpg)
BACKGROUNDINFORMATION
![Page 20: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/20.jpg)
“Life-wide” and “life-long” learning
![Page 21: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/21.jpg)
Digital Champions
Sam Su
Oliver Bills
Marina Sakipi
Panos Grimanellis
George Georgiev
Hamed Ayhan
Hamed Ayhan
Farnoosh Berahman
Manish Pathak
Ivan Melendez
Ahmed Abulaila
Lucy Braiden
Alessia Fiochi
![Page 22: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/22.jpg)
Student Digital Champions
• Help staff and students to learn new tools, build online profiles, manage social media for live events
• Champs attached to each USRG • Digital Economy USRG and CITE are funding students
to participate in relevant events, report back at monthly networking lunches and collaborate in research/teaching projects
• Supporting the Social Media in Live Events (SMiLE) project
![Page 23: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/23.jpg)
The conference was attended by 95 people on site and via Twitter we had followers both locally based and from New Zealand, Columbia and Ireland.Student Digital Literacies Champions played a key role in supporting the event Summary Storify is here
![Page 24: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/24.jpg)
Feedback
“More like this please”
“The workshop was very inspiring and generated some very good insights. It
was wonderful having international students attending, as they were able to contribute with a different perspective,
specifically those coming from totalitarian regimes. Their concerns and priorities in regards to protecting their own identity
are very different from those in UK.”
“Hearing from such a diverse range or people on the subject was really inspirational. I would recommend this to anyone with
even a remote interest in the area.”
“Lots of interesting discussion inspired by some pretty open questions.”
“I thought this was a brilliantly organised, and immersive experience, and in that latter respect corresponded exactly to one of the stages of digital literacy mentioned by one of the speakers. I learned huge amounts and felt by about 3.30 that my brain was full!”
“Great to get big names to Southampton.
*** It was a really great day. Thank you.*** ”
“…the whole event was a real eye-opener in more ways than I can mention here. It was kept under control through a nice blend of more discursive talks with shorter introductions to key advances or resources. This was very clever and helped a new-comer like me to manage it all.”
Looking forward to next one!
“I liked the openness and contributions from almost everyone.”
![Page 25: Marketing edu event march 2013](https://reader035.vdocuments.mx/reader035/viewer/2022062515/55d500dcbb61eb4e7e8b45e4/html5/thumbnails/25.jpg)
SMiLE Project
• a University-wide system and procedure for archiving tweets.
• investigating new ways of expressing context through timelines and network visualisations
• Code of conduct for ethical storage and curation of social media (with Oxford E-research Centre)
• Case study for JISC Datapool project• Digital inclusion/exclusion• Supporting the development of communities of
practice before/after major live events