marketing dynamics to make your app a success
TRANSCRIPT
Marketing Dynamics to make your App a
Success
Know your users- The basic of any marketing effort is to know your audience
segment, only then you can give them what they want -
The first step in identifying your customer base is comparing both on and off page source and analyzing where they are coming from.
Once you have that sorted, the next thing that you should do is see which segment has the highest lifetime value and offers something of importance to your brand.
Lastly, segregate the audience in ones who are paying users and the ones that are not, to get an exact buyer persona.
Steps to Market your App to
Success
Get Their Attention
Get Attention of your UsersORGANICALLY
App Store and Play Store Optimization
Redirecting website traffic to your app
Encouraging email subscribers to install your app
With the help of social media
Getting reviewed by top App PR sites and forums
Get Attention of your UsersPAID
Giving ads of your app on most visited apps in the market
Cost-per-install mobile affiliate networks that provide offers , which pay based on a CPI model (per install).
Get in partnership with another app company and make a deal to show their ads in your app in return of an ad space in theirs
See if They are Downloading
Find out if your apps are being downloaded
ORGANICALLY & PAID
Organically - Replace links with uniquely tagged link to find out the exact number of downloads with the help of your app’s analysis or webmaster tool.
Paid – Use the app analytics tool that you have partnered with the ad networks and track the acquisition campaign from there.
Engage Them
Make the users Remain Interested in your App
Personalized Onboarding – Give your users referral reward and make a separate welcome screen.
Push Messages – Send your users well timed, targeted messages prompting them to do the next step, which can be – sharing app with friends or reviewing it.
Make the users Remain Interested in your App
Remarketing – Keep floating your ad on users’ device every once in a while. It can be to remind them to use the app or can be to notify them of an upcoming event.
Email Marketing – Send dynamic emails to your users reminding them to come on the app. Ensure that you fix and follow a schedule and that you have added a relevant CTA.
Motivating Them to Share your App
Give users a reason to share your app
Referral Perks – Offer something of benefit – free lives, discount, or free rides – to your users, motivating them to get their friends to install your app.
Share usage on Social Media – Prompt users, through in app messages, to share their success or new purchase or rewards with the world on social media.
Predict their Next Move
Predict the next move of your users and control it.
All your marketing efforts will go to a waste if you are not analyzing your users’ pressure points. Find out the stage at which they are leaving your app and focus your energies there before you lose them there.
Always keep an eye out for what your users are up to in your app. This is where your app reviews will come in very handy.
Keep a Tab on Them
It is not enough to market your app to perfection, you will have to monitor where
the efforts are going…
Keep a lookout on –
• User Session• Session Interval• Time they are spending in the app• Acquisitions• Lifetime value• Retention rate• Screen flow
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