MARKETING, DISTRIBUTION AND EXHIBITIONOf World War Z

PRODUCTION

In production, the video production/film is created and shot. More crew will be recruited at this stage, such as the property master, script supervisor, assistant directors, stills photographer, picture editor, and sound editors. These are just the most common roles in filmmaking; the production office will be free to create any unique blend of roles to suit the various responsibilities possible during the production of a film.

DISTRIBUTION

A film distributor is a company or individual responsible for the marketing of a film. The distributor may set the release date of a film and the method by which a film is to be exhibited or made available for viewing: for example, directly to the public either theatrically or for home viewing (DVD, video-on-demand, download, television programs through broadcast syndication etc.). A distributor may do this directly, if the distributor owns the theaters or film distribution networks, or through theatrical exhibitors and other sub-distributors. A limited distributor may deal only with particular products, such as DVDs or Blu-ray, or may act in a particular country or market.

ADDITIONAL INFORMATION

PRINTS – producing physical copies of a film for cinema/home release and finding the exhibitors/retailers to sell the filmMARKETING – raising audience awareness and anticipation of a new release

A film will likely have different distributors for:-Releases in different countries-Cinema Release-Home-Video Release

FILM DISTRIBUTION KEY ELEMENTS Positioning:

Involves how and when the film should be released. Elements to be considered are the time of year, other film releases and the target audience.

Release: Timing is crucial. School holidays are a prime time

within the year for the release of blockbusters. If the film is a potential award winner, then it will be

released during the traditional season of awards competition: January to March.

Competition must also be considered.

• World War Z was initially scheduled for release by Paramount and Skydance on December 21, 2012.

• But in March 2012 it was pushed back to June 21, 2013, with Paramount electing to release Jack Reacher on the December 2012 date.

• The world premiere of World War Z was held at the Empire Cinema in Leicester Square, London on June 2, 2013. British rock band Muse, who contributed toward the film's soundtrack, performed at the World War Z post-premiere concert at the Horse Guards Parade, to help promote the film. 

• On June 6, Pitt attended screenings of the film in Atlanta, Philadelphia, Chicago and Austin all in one day. 

• The film was chosen to open the 35th Moscow International Film Festival. 

• World War Z was released exclusively to Glasgow's Grosvenor Cinema in Ashton Lane on June 19, two days before it was launched worldwide

POSITONING AND RELEASE OF WORLD WAR Z

FILM DISTRIBUTION KEY ELEMENTS Circulation:

how many copies of the film should be circulated to cinemas.

Each print costs around £1000. The distributor should decide whether the

film requires a ‘saturation release’ (700-1000 prints) or an ‘art-house release’ (around 20 prints)

TOTAL RETURNS

FILM DISTRIBUTION-MARKETING

Several elements can be used in marketing to generate interest in a film, such as: Posters, Trailers, Teasers, Media Advertising, The Internet, Promotions, Merchandising, Premiers, Press Junkets, preview Screening and festivals.

Content Quality The Facebook page of World War Z certainly does not lack colorful and engaging content. Behind the scenes stills, trailers and movie spots, can be seen along with official posters, promotional images, and movie reviews. The content draws you into the world of Z, and smoothly brings you back to reality through news and images of the stars at the world premieres of the film.The twitter content is basically just another outlet for the same content posted on Facebook, but since that content is still rich and engaging. It would have been nice to see some content independent of Facebook, but the Twitter account more than makes up for it by faithfully retweeting the reviews of fans, which creates an independent narrative of the film. - See more at: http://www.socialtoaster.com/blog-entry/social-media-marketing-efforts-behind-world-war-z#sthash.zwyOVwod.dpuf

MARKETING OF WORLD WAR Z

Examples

Audience Engagement The person or persons behind the social media marketing strategy of World War Z knows that engagement is key. Almost every post poses a question to the page’s fans, and every question has tons of answers. Questions such as “What would be your weapon of choice in the midst of a global pandemic?” and “Who would you face #WorldWarZ with?” creates hundreds of responses from eager fans who want to chime in about how they would best survive the zombie apocalypse. A tee shirt contest directs fans back to the store, where they can shop for official merchandise from the film, and the twitter page keeps fans engaged by retweeting what they have to say about the movie. - See more at: http://www.socialtoaster.com/blog-entry/social-media-marketing-efforts-behind-world-war-z#sthash.zwyOVwod.dpuf

MARKETING OF WORLD WAR Z

Innovation What the most striking innovation that Paramount’s World War Z has delivered is the ability to search for, and purchase tickets through Facebook. While major studios are incorporating this feature into more and more of their movies, the way Z so stylishly pulls it off really sets it apart. It does not even have to leave its broad, stark image of Brad Pitt and his golden mane staring off into the devastated ruins of a metropolis to deliver showtimes and locations to its fans. Additionally, the page allows you download a mobile zombie shoot ‘em up based on the film, as well as gives the international theatrical premiere dates. Both are fun features to explore.- See more at: http://www.socialtoaster.com/blog-entry/social-media-marketing-efforts-behind-world-war-z#sthash.zwyOVwod.dpuf

MARKETING OF WORLD WAR Z

Thrill Factor It goes without saying that the social media presence of World War Z is thrilling, as a fan is bombarded with images of hordes of zombies climbing buildings and taking down helicopters. The trailers and clips of the film alone are enough to make fans jump at any sudden noise in the room. From the retweets and twitter responses, one can start to gauge just how terrifying this movie is, before he or she even steps in the theatre. In short, its social media marketing strategy does a terrific job readying fans for the amount of adrenaline they would feel watching the drama play out on the big screen. - See more at: http://www.socialtoaster.com/blog-entry/social-media-marketing-efforts-behind-world-war-z#sthash.zwyOVwod.dpuf

MARKETING OF WORLD WAR Z

EXHIBITION

• The world premiere of World War Z was held at the Empire Cinema in Leicester Square, London on June 2, 2013. British rock band Muse, who contributed toward the film's soundtrack, performed at the World War Z post-premiere concert at the Horse Guards Parade, to help promote the film. 

• On June 6, Pitt attended screenings of the film in Atlanta, Philadelphia, Chicago and Austin all in one day. 

• The film was chosen to open the 35th Moscow International Film Festival. 

• World War Z was released exclusively to Glasgow's Grosvenor Cinema in Ashton Lane on June 19, two days before it was launched worldwide