8/6/2019 Marketing Director or Business Developer or Sales Representative

1/2

Cheryl Watts4800 Floral Park Road Brandywine, MD 20613 (301) 782-9792

cherylwatts@verizon.net

SUMMARY OF SKILLSExtensive Sales, Marketing and Territory Management experience with 100% trackrecord of achieving above quota goals. Received multiple President's Club awards. Extensive experience promoting financial services and Manufacturers' products. MS Word, Excel, Outlook and Quickbooks. Developed business plans, marketingstrategies and business reviews and proposals. Responsibilities have includedcoordinating promotions, merchandising and educating clients on product knowledge and marketing. Very disciplined, focused and possess excellent oral and written communication and follow-up skills. Fluent in Conversational Spanish. Founded and owned a successful specialty restaurant (2002-2010).

PERSONALHealth: ExcellentMarital Status: Widowed/No Children

EDUCATION

BA University of MD, Education/Language & University of Madrid (Foreign Language Studies)EXPERIENCE2002-2010 The ICE CREAM FACTORY & CAFE Brandywine, MD.Coordinated the overall operation of the restaurant, including hiring, scheduling, training, managing staff and payroll. Ordered inventory and worked with distributors to ensure ample supplies purchased at best possible pricing. Regularly interacted with guests to maintain the highest level of customer satisfaction. Prepared regular POS reports documenting staff performance, food costs and sales analysis. Organized marketing activities, such as promotional events, newspaper & television press releases and weekly specials to increase business. Food Manager / ServSafe certification - Expires 6/3/2013

1995-2000 DONNELLY & SPICER, INC. Greenbelt, MDVice President of Sales & Marketing. Promoted the growth of both a CPA and financial planning firm to Companies in need of 401k corporate planning and CPA services. Developed relationships with a pipeline of companies whose 401k plans totaled in excess of 3 billion. Developed business plans and marketing strategies.

1987-1994 TRW Costa Mesa, CASales Executive/Regional Account Manager. Presented mortgage credit and appraisal services to executive level decision makers at major national financial institutions. Responsibilities included marketing and acquisition of new accounts,account maintenance and operations support. Conducted ongoing training worksh

ops and seminars for management, processing staff and Loan Officers. Wrote proposals, client business reviews, monthly marketing reports, semi-annual business/marketing plans, weekly activity reports and special reports as requested.

1981-1986 MAKERS OF KAL Woodland Hills, CASales Representative/Territory Manager. Territory included DC, MD, VA, Philadelphia, Southern New Jersey and Puerto Rico. Responsibilities included sales ofKAL vitamin line, merchandising, educating retailers and distributors on productknowledge, coordinating promotions, co-op advertising, marketing updates and sales and marketing reports to KAL's national headquarters.

8/6/2019 Marketing Director or Business Developer or Sales Representative

2/2

1977-1980 CARBORUNDUM COMPANY Niagara Falls, NYSales Representative/Abrasive Specialist for this major manufacturer of abrasives. Primary responsibilities included coordinating sales presentations, merchandising, co-op advertising and promotions for hardware wholesalers, hardware, drug and grocery chain headquarters accounts, mass merchant feeders, paint manufacturers and lumber yards. Territory included DC, MD & VA.