marketing digital - apresentação being marketing 2012
TRANSCRIPT
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Somos uma empresa especializada em
estratégia e marketing.
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being
Estratégia e Marketing
Marketing Digital
Design e Tecnologia
Projetos Especiais
Marketing Tático
3
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Off-lineProjetos
EspeciaisOn-line
Estratégia e Marketing
Marketing Tático
Design e Tecnologia
Marketing Digital
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Marketing Digital
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Marketing é Marketing,Não importa se é digital ou analógico
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Conceitos de MKT envolvidos
conquista manutençãoretenção
Clientes
+
Parecer Ser
SER
Concorrentese>
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8MarketingTomar conhecimento
Desejar
Experimentar
Repetir
Divulgar
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MKT > Necessidades e Desejosdesejos > ConsumidorConsumidor > GENTEempresas > RESULTADORESULTADO > VENDASVENDAS > GENTE
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Sociedade
GENTE
INSTITUIÇÕES
EMPRESAS
GENTE
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Entretanto é preciso entender o funcionamento e a lógica do mundo digital para se fazer MKT Digital
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Passado
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13Atualmente
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Rede de Gente
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vocês
Seus amigos
Amigos dos amigos de seus amigos
Amigos dos seus amigos
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16Dados
Fonte: Portal LikeStore
130 Média de amigos que um usuário tem nas redes sociais pelo mundo
231 È a média de amigos que um brasileiro tem nas redes sociais
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17Conceito de redes
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18Conceito de redes
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19Dados
Fonte: Portal LikeStore
79.900.000De usuários de internet no Brasil
85% Destes tem as redes sociais como principal motivo de acesso à web
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20O Brasileiro está na internet
Fonte: Portal Proxxima
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21O poder das Redes
Fonte: Portal Proxxima
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Marketing
PDV Merchandising
Eventos
Propaganda
RP | Imprensa
Relacionamento
ComercialMKT DigitalBUZZProduto
Preço
Evidências Físicas
Atendimento
Possibilidades
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MKT DigitalConteúdo
E-mail MKT
Pesquisa e Monitoramento
Social-Commerce
Mídias Digitais
PublicidadeLink
patrocinado
Redes Sociais
PossibilidadesE-Commerce
Mobile
RA
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Dinâmica Digital
GENTE
Comunicação
Relacionamento
Diversão
Informação
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Conteúdo
InteraçãoDivulgação
Dinâmica Digital
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26A publicidade está mudando
Fonte: Portal Proxxima
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27A publicidade está mudando
Fonte: Portal Proxxima
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A informação está mudando
Fonte: Portal Proxxima
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29Dados
Fonte: Portal Proxxima
R$14.840.000.000Valor total de venda por e-commerce no Brasil em 2010
R$18.700.000.000Valor total de venda por e-commerce no Brasil em 2011
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30Dados
Fonte: Portal Proxxima
26%Crescimento de:
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31O dinheiro que circula pela internet
Fonte: Portal Proxxima
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32Dados
Fonte: Portal Proxxima
32.000.000De brasileiros compraram pelo menos uma vez via WEB
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33Comércio pela Internet
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Todo plano digital deve ter objetivos claros, público segmentado, target, mote dos conteúdos e monitoramento de resultados.
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Na Prática
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MKT Digital
Presença e Conteúdo
ComentáriosIteração e compartilhamento
Mobile
Landing Pages Páginas destinos para promoções (hot sites) em promoções específicos
Mobile Tags
SiteConteúdo relevante e otimizado
Maps
Participar de fóruns
Relacionamento
Digital
YouTube
Jornais
Redes Virais
Redes Sociais
PromoçãoPublicidade
E-mail MKT
Celular
Adwords
FourSquare
Outros sites, portais e Blogs
BLOG
Monitoramento
BuscaComplementos
SEO
QR nas peças de comunicação , etc.
SMS
Guias
Agregadores
Portais de notícias
Sites e blogs especializados
Linked-in
Projetos Especiais
APPs
Mobile
Inovações RA
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Casos
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SJ
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1. Trabalhar a imagem da SJ relacionado à tecnologia e vanguarda;
2. Posicionar a SJ como a empresa mais moderna do setor imobiliário;
3. Promover a marca SJ para um público mais jovem e formador de opinião;
4. Aumentar a comodidade e o relacionamento com os clientes SJ;
5. Gerar negócios e aumentar faturamento.
Objetivos do Plano SJ
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1. Trabalhar o SER: • Criar um grande produto, um portal melhor e forte com
conteúdo, informação relevante, fácil navegação, e visualmente agradável;
• Criar canais de relacionamento e de maior comodidade para os clientes (Redes sociais, telemarketing, sistema de atendimento no PDV, Chat, Drive Thru).
2. Trabalhar o Parecer:• MKT Digital (redes sociais, blog, anúncios na web, google);• Evento (lançamento, brindes);• Virar notícia (Assessoria);• Comunicação nos meios tradicionais (jornais, revistas).
Estratégias SJ
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Evidências | anúncio
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Evidências | anúncio
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Evidências | evento de lançamento
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Evidências | matérias
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Evidências | anúncio portal
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QR Code
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QR Code
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QR Code
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SER Digital | PDV - Agências
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APP SJ | Realidade Aumentada - RA
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Engenhoca
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QR Code
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Storytelling
21 compartilhamentos105 comentários
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Meu nome é Joca !
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Solunni
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Google Adwords
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Google Adwords
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Cultura Inglesa
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Linguagem
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Comunicação
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Londres e os jovens
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Ações promocionais
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SJ
CulturaInglesaSolunni
Engenhoca@sj_digital
www.sj.com.br
http://www.facebook.com/
sjadmdeimoveis
www.blogsj.com.br
@Solunni
www.solunni.com.br
http://www.facebook.com/solunni
@engenhocaparque
www.parqueengenhoca.com.br
http://www.facebook.com/
EngenhocaParque
blog.parqueengenhoca.com.br
@cult_inglesawww.culturainglesa-ce.com.br
http://www.facebook.com/
CulturaInglesaCE
blog.culturainglesa-ce.com.brblog.solunni.com.br