Marketing Marketing DevelopmentDevelopment

Block 4

Dr. Uma Kanjilal

Stages of a Multimedia Project Planning and costing- infrastructure, time,

skills etc.

Designing and producing- perform each of the planned tasks to create a finished product

Testing- meeting objectives, platform compliance etc.

Delivering- packaging and delivery to the end user

Infrastructure requirement

Hardware- system, memory, monitor, audio/ video capturing devices, peripherals

Software- operating system, authoring tools, graphic designs, animation etc.

Multimedia Team Project manager- coordinates the entire project Multimedia designer- information designer, graphic designer,

illustrator, animator etc Writer-create character, action, point of view, narration, screen

text, interactivity etc. Video specialist- skilled in all phases of production from

concept to final edit Audio specialist- background music, voice over, sound

effects Multimedia programmer- integrating all multimedia

elements into a seamless whole using authoring tools or programming languages

Hardware peripherals

Memory- CD-ROM players and writers, DVD , Video discs

Input devices- keyboards, mouse, trackballs, touch screens, magnetic card encoders and readers, graphic tablets, scanners, OCR devices, infrared remotes, voice recognition systems, digital cameras

Output hardware- amplifiers and speakers, monitors, video devices, projectors

Communication devices- modems, networks

Multimedia Authoring Tools- Use

Video production Animations Games Demo disks and interactive guided tours Presentations Interactive kiosk applications Interactive training Simulations, prototypes and technical

visualization

Multimedia authoring tools- types

Card or page based tools Icon-based, event-driven tools Time-based and presentation tools Object oriented tools

Card or page based tools

Element organized as pages of a book or a stack of cards. Authoring system helps in linking these pages or cards into organized sequence. Media objects contained are buttons, text fields, graphic objects, backgrounds and pages and cards.

Examples: HyperCard, SuperCard, ToolBook, Oracle Media Objects, Visual Basic

Icon-based, event-driven tools

Multimedia elements and interaction elements are organized as objects in a structural framework or process. Provides visual programming approach. Icons are arranged in a flow line. The icons includes menu choices, , graphic images, sounds, etc.

Examples: Authorware, IconAuthor

Authorware Professional

Time-based and presentation tools

Elements are organized along a timeline, best for sequential presentation.

Examples: Macromedia director,

Macromedia Director

Object oriented tools

In this multimedia elements and events become objects that live in a hierarchical order of parent and child relationship. These tools are particularly useful for games which contain many components with many personalities.

Examples- Apple Media Tool, MediaFroge

Selecting right tool for the job

Editing features Organizing features Programming features Interactivity features Performance tuning features Playback features Delivery features Cross-platform features

Video Editing Software