marketing copilot - find customers keep customers

©2012 Marketing CoPilot Inc. All rights reserved.

http://www.marketingcopilot.com

marketingcopilotFind Customers. Keep Customers.

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You are a business owner struggling to understand how to turn your website into your most powerful sale tool.



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1.   Why your website is the most important tool in your business.

2.   How we turn websites into performing sale tool.

Note: This presenta8on will take you FIVE minutes to read. When you are finished, you will understand why you should choose Marke8ng CoPilot.



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My customers don’t use search engines to find products or

services like mine.

You can’t buy my product or service online, so a website won’t help me in the sales process.

I need to invest in a sales rep before I spend money

on my website.

I don’t get leads from my website.



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of people looking for a solu8on for business or personal use start their search in a search engine.

97%



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don’t go past page one of search results.

95%



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pieces of online data are used to make a buying decision.

11.2



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Buyers are 70% of the way into making a buying decision before they pick up the phone and speak to your sales rep.

70%



Why you?



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1.   Department Overload: Because every department wants to be on the home page.

2.   Messaging Overload: Because inexperienced communicators believe more is beKer.

3.   Technophobia: Because experienced communicators resist new media.

4.   Techno-‐obsession: Because of an overuse of “cool” technologies.



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If you think you need to build a website and walk away, don’t bother building it.

Invest in it monthly.

Apply tac8cs monthly.

See it as a 12 month investment.

This is not a one shot deal.



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 Every employee that has a LinkedIn account and tells people where they work. This sends a link back to your company.

 Every search someone does on your brand name tells a search engine you maKer.

 Every piece of content siSng on your website tells people what you think.



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CLARITY They want to make a choice.

Make it easy for them.



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We help business owners find customers and keep customers using a customer-‐centric view of your value.

What separates us from web shops or marketing agencies is our customer-centric view of your value proposition; how we bring that to life online, validate it with your target market, and evolve it until you get

the results you want.



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DISCOVER: The right message by answering the ques8on, “Why should I buy from you?”

ENGAGE:

Using your online engine to deliver the message.

CONVERT:

With monthly online tacVcs to track and measure the message and convert traffic into leads.

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1©2012 Marketing CoPilot Inc. All rights reserved.

discover

Clearly define why your customers choose you.



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1Your value proposiVon is your deal closer. Maybe you call it differen8a8on or compe88ve advantage. It is not a tagline, mission statement or ar8cula8on of what you do. It’s a precise representa8on of why someone should buy from you.



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1Value Discovery Working Sessions delve into how to build differen8a8ng value into your message. These sessions will provide guidance on how to organize your message to build the founda8on for an ongoing marke8ng program.


2engage

Use your website and web presence to test and validate your value proposi8on



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A strong web presence is more than a website. It’s all of the ac8vi8es that you can be doing online to drive qualified leads to your company. Your website is only part of the puzzle. Your web presence is an interac8ve tool you can use to engage interest in your value and track prospects through the buying process.



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Starts the Customer Buying Process Online

Web Presence

Creates Differentiation Audience

Segmentation

What people search for? Keywords

Content Management System/Blog

Optimized Website

Tools E-‐mail Marketing

LinkedIn Twitter

Facebook YouTube

Social Media

+

Backlinks

Downloads Whitepapers

Find Customers. Keep Customers.

Press Releases & Directories

Conversion Tools

SEO Platform

Search Engine Optimization

AdWords PayPerClick

Step 2: Online Strategy Step 3: Consistent Execution

Analytics Measure & Optimize

Getting prospect and customers to find you

Optimized Web Presence

Step 1: Clear Value Proposition:

Why should I buy from you?



con

vert If your target audience does not share your content, comment or do something on your site, you have failed to communicate your value.



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when others

Zig

Zag



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During 2011, Google make over 600 changes to their algorithm.

Guess what this means to your business?

•  There is more emphasis on social sharing to geSng found and ranked.

•  Google looks at dynamic content first.



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Website My Content? • Top 10 Sales Ques8ons • How to’s • Industry updates • Press releases • Client stories Email Tool

Report Aaer 72-‐Hours: Report & Analyze & Adjust

Op8mize Send Report

click thru

share tweet comment

1. Click thru to website 2. Read something 3. Do something



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Drive more leads into the sales pipeline.

Stay top of mind with exis8ng customers.

Monitor and analyze analy8cs on a monthly basis to determine what is working and what needs to be adjusted.



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Anyone can create a marke8ng report. We mine analy8cs to understand the impact on your business, communica8ons and lead genera8on.



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Curious. We always want to understand what is happening: what works and what doesn’t.

CreaVve. What is the very best way to present your company online. Results-‐driven. We demonstrate results every month to clients about what we have achieved via our VMM report.



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Results. Every day, we are working towards beKer results for our clients.

Thrills. Each month, we find at least one thing that will thrill and delight each client. RelaVonship. We want our clients to have direct contact with the whole team and know that their account maKers to us each and every day.



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CollaboraVve. Some8mes you want an expert and some8mes you want a “pair of hands” to help you with marke8ng ac8vi8es. We can do both, but what sets us apart is our ability to partner with clients to understand their business and sales process. We view the work we do as a shared responsibility and we take that responsibility very seriously.



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Marke8ng CoPilot has a team of experienced testers to help you find customers and keep customers.



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Check out some of our clients and successful online lead genera8on engines:

•  www.etgroup.ca •  www.promys.com •  www.trcepos.ie •  www.jan-‐pro.ca •  www.arbrux.com •  www.spmlearning.com •  www.solu8ons360.com

If you are interested in client success stories, please click here: Click Here for Client Success Stories

http://marketingcopilot.com/blog-category/toronto-marketing-consultant/recently-tested/

http://www.etgroup.ca

http://www.promys.ca

http://www.trcepos.ie

http://www.jan-pro.ca

http://www.arbrux.com

http://www.spmlearning.com

http://www.solutions360.com



contact us:


marketing copilot - find customers keep customers

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