marketing content management - digital innovation summit
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“How strong Marketing Content Management results in consistent communication across channels and more sales”
By: Paul Broersen - Adnovate
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MarketingProfs
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12 minutes per day 26 minutes per day 37 minutes per day
How much time do marketers waste on searching existing marketing content?
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Key omni-channel pressures
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Source: Winterberry Group – June 2013
Which of the following are inhibiting your ability to implement a multi channel approach?
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http://www.adnovate.com/power-marketing-content-management.html
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In-store
ERP
Print Publishing
Social
Apps CRM
Campaign/ Marketing
Automation
CMS
DAM
PIM
eCommerce
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Year-Over-Year Impact of PIM Technology Key performance indicator With PIM Without PIM ∆
Product Sales Growth 13% 8% 163%
Improvement in data accuracy 17% 5% 340%
Improvement in time-to-information 20% 8% 250%
Improved customer retention 11% 3% 367%
Improved customer satisfaction 8% 3% 267%
Source: Aberdeen Group 2014
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27%
36% 40% 35%
62%
80%
69%
57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Increased conversion rates Increased margins Acquisition of new customers Increased sales per customer
eCommerce Performance
without PIM with PIM
ROI of PIM
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reduce the search time by as much as
70%
-10% translation costs
save 75% time correcting errors in product descriptions and 30% time updating a product
20% reduction on campaign development and roll-out costs
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Would you like to discover the potential for your organization?
Contact: Paul Broersen [email protected] +31 346 58 28 00 @AdnovateUpdate
marketing content management