marketing concept & mix
DESCRIPTION
Marketing Concept & Mix. Introduction to Business & Marketing. Review. Marketing Functions: Pricing Selling Distributing Promoting Marketing information management Product/service management Target Market. Marketing Concept. - PowerPoint PPT PresentationTRANSCRIPT
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INTRODUCTION TO BUSINESS & MARKETING
Marketing Concept & Mix
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Review
Marketing Functions: Pricing Selling Distributing Promoting Marketing information management Product/service management
![Page 3: Marketing Concept & Mix](https://reader036.vdocuments.mx/reader036/viewer/2022062410/568160bc550346895dcfe1d2/html5/thumbnails/3.jpg)
Marketing Concept
The marketing concept:“states that to make a profit a business must focus all efforts on satisfying the needs & wants of the customer”
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Marketing Mix
The marketing mix: “The 4 P’s”ProductPlacePricePromotion
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The Marketing Mix
Product: what you are selling
Place: where it is sold
Price: how much it costs
Promotion: how you hear about the product
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Marketing Mix Project
Students will work as a pair and create a colorful, eye-catching, 4-sided/part project to display The Marketing Mix parts: i.e. car, flower, clover, sun, bug, ipod these will be completed & presented next class
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Examples
![Page 8: Marketing Concept & Mix](https://reader036.vdocuments.mx/reader036/viewer/2022062410/568160bc550346895dcfe1d2/html5/thumbnails/8.jpg)
Marketing Mix Project
Students will work as a pair and create a colorful, eye-catching, 4-sided/part project to display The Marketing Mix parts:
i.e. car, flower, clover, sun, bug, ipodWill complete & present next class
HAVE FUN & BE CREATIVE!