marketing committee meeting legrand, west drayton, 29th ... · estimate of total universe (bsria)...

Marketing Committee MeetingLegrand, West Drayton, 29th September, 2005

Voltimum Marketing Committee Attendees

Company NameOsram David Schofield (UK Country Leader)ABB Trevor KirtleyAdaptaflex Paul GrettonDraka Martin DaleITW Clare WingITW Anton von de BosKew Technik Richard PenneyLegrand Steve SmithMGE Jason KofflerNexans Mike HolmesOsram David SchofieldOsram Lorraine BergandyPhilips Verity KingSchneider Simon BoothThorn Eric ParkerVent Axia David NealeVoltimum Margaret Fitzsimons (Managing Director)Voltimum Paul Harwood (Marketing Manager)Voltimum Frederic Lutt (Portal Content Manager)

Apologies:AEG Milwauke Stephen Cox EatonMEM David SturgeMita Andrew StocktonMK Lisa CusgrovePirelli Julie CroasdaleDimplex Karen Trewick

Special Guest:NICEIC Angela Spatcher-Johnston

Agenda

1. 10:00: Introduction of new members to Voltimum marketing committee PH2. 10:05: David Schofield, MD of Osram and Leader of Voltimum Country Committee 3. 10:20: Minutes of previous meeting and actions outstanding - (5 minutes to read through first)4. 10:30: Voltimum KPI review to (nearly) end September 2005 MF

5. 10:45: Newsletters:o Newsletters - Analysis of performance, schedules & content MF/FL o VoltiALERTS –Update, Plans and Preparation for… PH o Newsletter SpotLight Feature – 2006 Bookings PH

6. 11:00: VoltiSPECIALS – Explanation, Update and Bookings PH

7. 11:15: Technical Developments & Catalogue Update:o New delivery format for catalogue: V5 XML FL o Quiz Preview PH

8. 11:30: Expert Area:o Analysis of the first weeks MFo Status of questions at 26/09/2005 – answered and unanswered MFo Examples of good and bad questions MFo Technical improvements MFo Newsletter launch

9. 11:30: M & E Event – November 23rd-25th 2005 – UPDATE PH

Cont…>>

Agenda (cont…)

10. 12:15: Marketing:o Advent Calendar – What is your Prize giveaway? PH o Loyal User email – discussion, plan and sponsorship PH o Marketing Support – Adverts, Letters, emails – would like to see where ALL

and if you have included Voltimum in any literature/PR/website/email signatures

o Manufacturers’ scorecard MF

11. 13:00: AOB including Voltimum Wish List, College Project and date of next meeting

LUNCH

12. 13:30: NICEIC – 50th Anniversary Sponsorship:o Angela Spatcher – Johnston update on Year Book, Events & Conferences ALL

Voltimum Review of KPI’s, Marketing and Events to date

New Registrations – to end Sept 2005

• 33,000 registered target users at end Sept 2005. Continued strong Growth.• Planning to reach our 35,000 user at the M&E show in November.• Registrations so far in 2006 = 8639 - 36% are contractors and 29% are spec.

Contractor DatabaseTotal Registrations

1-10 Employees

11-24 Employees

25-59 Employees

60+ Employees

Voltimum 7514 4474 1565 1335 140Edmundson 5190 3648 561 764 217

12704 8122 2126 2099 357% of total 64% 17% 17% 3%

Estimate of total universe (NAPIT) 50,000 firmsEstimate of total Universe (BSRIA) 53,000 firmsEstimate of total Universe (Luckins) 25,000 firms which behave in a professional mannerEstimate of total Univers (ODPM) 60,000 firms

Page Views – to end Sept 2005

• 205,003 predicted logged in page views. Again, ahead of target set by GVA.• To date have achieved 1.360 million logged in page views in 2005. Target - 2.0m.• Period Jan-Sept 2004 = 860,514tpv. Same period 2005 = 1,491,560 (73% increase)• Hits dependent on content: technical, legislation, ‘community’, competitions are best

Visits Login – to end Sept 2005

• Estimated 25,000 logins in September – 31% increase on previous highest month• Period Jan-Sept 2004 = 94,867tl. Same period 2005 = 142,683 (50% increase) • Impacting factors:

• Continued clean-up of newsletter ‘bounce-backs’• VoltiALERTS

Distinct Visitors – to end Sept 2005

• Already past the highest number of Distinct Visitors on any previous month (6670)

• Sept 2004 = 3861. Same period 2005 = 7000 (estimated) (81% increase)

Recurrent Users – to end Sept 2005

• Broke 3,000 barrier again and also climbing higher!• 15% increase on previous highest month (taken at 3500 rec. users)• Sept 2004 = 1845. Sept 2005 = 3700 (100% increase)

Weekly Visitors – NEW KPI for 2005

• Predicted to be our highest weekly user figure since launch of new KPI• If all goes to plan, we will have a 6% increase on previous highest month

Other achievements to end Sept 2005

• On target to hit GVA’s page view and weekly user targets for 3rd month running• Launch of the Expert Area – users really starting to use this as a resource• Recruitment area continues to grow – looking to get a contracting area set up • New manufacturing partner – AEG• New manufacturing partner – Applied Energy Products (contract in post)• Positive meetings with Rexel, Hagemeyer and ANEW• Positive meetings with ECA regarding Training Area• First VoltiSPECIAL• Further planning meetings for NICEIC sponsorship year

Newsletter Performance

10:45: Newsletters:o Newsletters - Analysis of performance, schedules & content MF/FL o VoltiALERTS –Update, Plans and Preparation for… PH o Newsletter SpotLight Feature – 2006 Bookings PH

VoltiNEWS

VoltiNEWS 1 – July 2005

• Spotlight on Legrand with an iPodShuffle to win

• Thorn joins Voltimum

• Best hits manufacturer articles :

1. Pirelli

2. Osram

3. Dimplex

Impact: 13,557 page views

VoltiNEWS

VoltiNEWS 2 – July 2005

• Letter of the month on Part P

• Spotlight on Legrand with an iPodShuffle to win

• Best hits manufacturer articles :

1. Legrand

2. Philips

3. Clipsal

Impact (inc. VoltiALERT on Part P: 33,218 page views)

VoltiNEWS

VoltiNEWS 2 and its VoltiALERT– July 2005

Part P related

VoltiNEWS

VoltiNEWS – August 2005

• 1 VoltiNEWS in August with 12 manufacturer articles

• Best manufacturer articles:

1. Draka

2. ABB

3. Square D


VoltiNEWS

VoltiNEWS 1 – September 2005

• Spotlight on Dimplex

• New: Tell a friend banner


1. Dimplex

2. Osram

3. AEG


VoltiNEWS

VoltiNEWS 2 – September 2005

• Spotlight on Dimplex


1. Sarel

2. Draka

3. Legrand


VoltiNEWS

1. The sooner your article is published on Voltimum and the sooner you let me know you want to have it in VoltiNEWS, the better

• Better for you because you get one of the best slots on VoltiNEWS and therefore the best exposure for your brand.

• Better for me because I don’t waste time chasing you and therefore have more time to improve the portal.

2. Be sure to remove all formatting from the body of your articles (copy from Notepad). Don’t forget to select the “Edmundsonmirroring” option.

VoltiBULLETIN Jan – Sept 2005

• 11 VoltiBULLETINs issued (1 per month + 2 Specials (March & September)

• 4 related VoltiALERTs issued ( introduced in June 2005)

• Published on Tuesday PM from Jan to August. In September, switched to Monday PM to allow 4-day impact and give time for a follow-up ALERT.

• Monthly circulation has grown from 15,300 in Jan to 22,000 at end Sept.

• Average of 33,000 page views per BULLETIN with at least 7,000 people ‘skimming’ the newsletter and approx 3000 people opening articles.

• 4 Bulletins have been CPD Certified – most popular was Harmonics - 267 people took the test.

Newsletter circulation end Sept 2005: 21,620 (65% of registered users)

VoltiBULLETIN 2005 Jan - Sept 2005 (in order of popularity)

Date of Issue Topic Circ.

Read Receipts Target

Pages viewed Target

1 Jan 18th Part P of Building Regs 15288 n/a 62,1982 CPD Sept 5th Screened Building Wires 21647 7695 54,2143 CPD June 14th Use and selection of RCDs 19745 8049 47,0004 Sept 19th Special - Part L of Building Regs 22050 5187 41,0475 CPD March 8th Harmonics 17421 n/a 32,2936 CPD July 12th Lighting & Building Controls incl EIB 20321 7687 31,6507 Feb 8th LEDS 16449 n/a 30,3038 April 12th Consumer Units and guides to types available 19530 n/a 30,2669 May 5th Data Cabling as 4th Utility 19144 n/a 23,231

10 Aug 8th Motor Protection 21200 7446 18,37511 March 30th Special - Extra on Fire Protection 17034 n/a 11,153

381,730

Jan - Sept 2005 (in order of popularity)

Topic

Pages viewed Target

Part P of Building Regs 62,198 Small contractors 32% Others 25% Specif iers 23% Med & Large Contractors 15%Screened Building Wires 54,214 Small Contractors 30% Specif iers 30% Others 20% Med & Large Contractors 16%Use and selection of RCDs 47,000 Small Contractors 31% Specif iers 26% Others 23% Med & Large Contractors 17%Special - Part L of Building Regs 41,047 Specif iers 29% Small Contractors 26% Others 25% Med & Large Contractors 15%Harmonics 32,293 Small contractors 29% Others 27% Specif iers 26% Med & Large Contractors 14%Lighting & Building Controls incl EIB 31,650 Specif iers 29% Others 27% Small Contractors 24% Med & Large Contractors 15%LEDS 30,303 Small contractors 28% Others 27% Specif iers 25% Med & Large Contractors 15%Consumer Units and guides to types available 30,266 Small Contractors 26% Specif iers 26% Others 26% Med & Large Contractors 15%Data Cabling as 4th Utility 23,231 Others 31% Small Contractors 27% Specif iers 23% Med & Large Contractors 14%Motor Protection 18,375 Others 33% Specif iers 29% Small Contractors 20% Med & Large Contractors 14%Special - Extra on Fire Protection 11,153 Specif iers 29% Others 27% Small Contractors 22% Med & Large Contractors 16%

Most interested Groups

Jan - Sept 2005 (in order of popularity)

Topic

Pages viewed Target Who Contributed

Part P of Building Regs 62,198 Voltimum, IEE, ECA, NICEIC, ODPM, New ey & EyreScreened Building Wires 54,214 ECA, PirelliUse and selection of RCDs 47,000 BEAMA, Eaton, Legrand, Schneider, DTI, IEESpecial - Part L of Building Regs 41,047 Voltimum, ODPM, TEHVA, Rickaby Thompson, Dimplex, ThornHarmonics 32,293 ABB, Eaton, MGE UPS, LEMLighting & Building Controls incl EIB 31,650 ABB, Philips, OSRAM, thorn, BRELEDS 30,303 Voltimum, OSRAM, Philips and LumiledsConsumer Units and guides to types available 30,266 ABB, Eaton, Legrand, Schneider (Joint documents) VoltimumData Cabling as 4th Utility 23,231 Nexans, BASEC, Pirelli, VoltimumMotor Protection 18,375 ABB, Schneider, EatonSpecial - Extra on Fire Protection 11,153 Draka, Pirelli, Nexans, BASEC

381,730

Circ. 4798

Circ. 5164

Circ. 5678

Circ. 5285

Example:

VoltiALERT Part L Voltimum – 22.09.05

Sent to 3396 Opened by 1904

56% opened it

VoltiBULLETINS to end 2005

Oct 10th: Choice of outdoor mounted wiring accessories for specific power & lighting applications(Closing date : 4th October)

Nov 7th: WEEE (Closing date: October 25th)

Dec 12th: Smart Homes (Closing date: November 25th)

Other Newsletter related Items

Voltimum SpotLight:

2004: ABB, Eaton MEM

2005:

Jan: Schneider ElectricFeb: postponement by DRAKAMarch: postponement by PirelliApril: postponement by LegrandMay: NexansJune: ITWJuly: LegrandAugust: no spotlightSeptember: Dimplex Closing date for info: 31/07/05October Taken Closing date for info: 29/09/05November: Taken Closing date for info: 27/10/05December: Advent Calendar Closing date for info: 05/09/05

Other Newsletter related Items

Voltimum SpotLight:

2006:

Jan:Feb: Taken 27-01-2005March: Taken 24-02-2005April:May:June:July:August:September:OctoberNovember:December: Advent Calendar

VoltiSPECIALS

•A newsletter built especially for manufacturers

•1 to 2 only per month

•Circulated to Voltimum alone or Voltimum and Edmundsondatabases

•Only contains information and articles by the manufacturer

•Excellent for promotions – Price promotions not possible!

•Entice users to send you details through direct response mechanisms

•Costs:Voltimum only £2500Volt & Edmundson £3500

Technical Developments & Catalogue Update

o New Delivery Format for catalogue FL

o Quiz Preview PH

Catalogue Status

Brand Products StatusABU ABB 2178AEU AEG 67 NEWAXU Adaptaflex 52 NEWCAU Canalis 397CLU Clipsal 737 NEWDIU Dimplex 166DRU Draka UK 143 Added 36 productsBIU Eaton Bill 29MMU Eaton MEM 300ITU ITW 579KEU Kew Technik 46 Added 52 productsLEU Legrand 3825MTU Major Tech 7MEU Merlin Gerin 1782MGU MGE UPS 134MIU Mita 288 Added 5 products + price updateMKU MK Electric 3786NEU Nexans 3399OSU OSRAM 1328PHU Philips 1227PIU Pirelli 1858 Added 6 products + price updateSAU Sarel 279SSU Socket & See 20SQU Square D 476TBU Tenby 1245TOTAL 24348 945 new products

Catalogue Training in 2005: Dimplex, Adaptaflex, Kew Technik, Vent-Axia, Draka, PirelliCatalogue on staging: Vent-AxiaNew catalogue in 2005: Dimplex, Kew Technik, Socket & See, Major Tech, Clipsal, AEG, Adaptaflex

Catalogue Online Tool

BETA VERSION

Catalogue Online Tool

Catalogue - XML

•Possibility to extract a catalogue in 15 different XML files

•Possibility to re-import the changed XML files

•No work to be done with the Editor

Your catalogue(data)

Catalogue onVoltimum

Interface(converting your data to the

Voltimum XML)

IT

Marketing

Voltimum(gives the XMLSpecifications)

VoltiQUIZ - Preview

Expert Area

Improved Technical Expertise Area – June to Sept 2005

• Went live in mid-June 2005

• All manufacturers have received copies of ‘Guide’

• Manufacturers have been ‘talked through’ the process and chased when questions are not answered

• System de-bugged in August – now cannot ‘submit’ answer unless ‘sub-category’ has been selected

• Now want to improve quality of answers to ensure that manufacturers and users are getting the most out of them.

Improved Technical Expertise Area – June to Sept 2005Some facts and figures

• On 26th Sept, 102 Questions & Answers in database - average of 35 questions & answers per month

Technical questions database of Q&As on 26th Sept 2005Cables & accessories 23Switchgear 23Wiring Accessories 5Lighting 13Cable Management 5Space and Water Heating 9Ventilation and Air Conditioning 0Hand Driers 0Tools and Test Instruments 2Intelligen Buildings 1UPS & Battery Back-up 0Legislation for Electrical Installation 5Technical Requirements fo rElectrical Installations 16

102

Improved Technical Expertise Area – June to Sept 2005Some facts and figures

• On 26th Sept, 57 unanswered questions!!!

Up to one week old 12Up to two weeks old 9Up to three weeks old 15Outstanding from August 2005 11Outstanding from July 2005 7Outstanding from June 2005 3

57

• All companies with outstanding questions received an email from MF on listing outstanding questions and dates they were received.

• 50 questions posted during the 2 days following the official launchof the Technical Expertise area (newsletter)

Add Contact Details

Add Contact Details

Incorrect formatting of answer. Use Notepad.

Great answer but incorrect formatting. Use Notepad.

Amend original question from User – Font size

Add Contact Details

Check spellings, punctuation and grammer – your company image is at stake.

Amend original question from User – Should be lower case.

Could have made better use of Title which is immediately visible in drop down menu, on home page etc.

Eg ‘Can you recommend good, free software for drawing circuit diagrams?’

Add Contact Details

Attach document

Could have made better use of Title which is immediately visible in drop down menu, on home page etc.

Eg ‘Can you recommend good, free software for Cable Sizing?’

Add Contact Details

Why fax answer – can’t it be attached for use by other users?

Add Contact Details

Attach catalogue and provide details of where other users can get catalogue

Be careful about revealing the name of theuser.

1. Data protection2. Your competitors are watching

Add Contact Details

Be aware of how your ‘short answer’ looks.

Salutation and contact details are better in body text.

Good use of link to website

Good use of emails link and contact details

Good use of attachment function

2. Expert types answer or copy’s and pastes from Notepad to remove formatting.

Contact details should be added herMake reference to attachments and brochures

3. Expert can attach documents, drawings, images etc.

4. Expert Confirms category and sub-category here. Mandatory field

1. The Expert can amend the formatting, grammer and spelling of the user.

Expert Area Launch

Expert Area Launch

• Advert in Electrical Times in July and Electrofacts for August and September

Promotion of the Technical Expertise Area

Voltimum Advertisement in electrical times – July 2005Email to Voltimum database 26th Sept CompletePress release issued – 30th September 2005.

What can you do to help? Discussion:

Expert Area Launch

VoltiBLITZ – Technical ExpertiseProposed date: September ’05 – November ‘05

First 4 Initiatives – What can you do???:

1. ‘Got a question, go to Voltimum’ (new banner)

2. Letter from MD to staff stating the Technical Expertise area + to promote it

3. Ensure that Tech expert knows how to maximise commercial opportunity

4. Put link on intranet and do an email / direct mail to customers

5. On one advert within the Blitz period – introduce the Expert Area

M & E Event – 23-24 November, 2005

UPDATE

Exhibitions & Shows

M & E Event – November 23rd – 24th 2005

Exhibitions & Shows

M & E Event – November 23rd – 24th 2005

Voltimum Stand Focus• To achieve 500 registrations in 2 days

• keep with mission for central resource for electrical information

• raise awareness of Voltimum – exposure and recognition to partners involved in Voltimum

• To promote www.voltimum.co.uk as the one place to get expert advice – 80 experts – 1 website

• Features pushed – Technical Expertise, Catalogue, News & Newsletters, Recruitment, Training

Past Experience:

• Can’t be passive must be active

• Want a human element to Voltimum – don’t want to be just a website

• This show does not allow to replicate Interbuild as:

1. There are far more manufacturers to fit in to two days with expert idea

2. New show, not sure how good it will be, attendance figures?

http://www.voltimum.co.uk/

Exhibitions & Shows

M & E Event – November 23rd – 24th 2005Voltimum Show Promotion:

• Stand and series of events to be promoted on Voltimum Newsletters – View Schedule

• Will also be promoted with CMP Information in their newsletters

• Can Manufacturing partners promote?

At the show – Stand D24:

• Theme - Are you the brightest spark in the M&E Community?

• Vehicle – VoltiQUIZ live on the stand (demonstrate depth of knowledge, use different parts of site)

• Competition – Overall prize for highest score – Philips home surround sound system

• Registration – everyone who registers will get a small prize for the Voltimum Prize Bin (Donations please)

• Practical Elements:

• 3 / 4 computers online, plasma screen, PA System for announcements

• Rolling presentation of manufacturers logos

• School Girls registering everyone + old school desk and chair to take quiz (Head Master/Mistress)

• Registration forms – carbon copies.

Marketing

o Advent Calendar – What is your Prize giveaway PH

o Loyal User email – discussion, plan and sponsorship PH

o Marketing Support – Adverts, Letters, emails – would like to see where ALLand if you have included Voltimum in any literature/PR/website/email signatures

o Manufacturers scorecard MF

Advent Calendar

Advent Calendar:

What is your prize giveaway for 2006?

Loyal User of the Month

•Frequency - 1 per month

•Competition email to encourage loyalty

•Circulated to Voltimum and Edmundson databases to users that have visited the site in any one month.

•Excellent for promotions

•Manufacturers can sponsor the email by donating a prize

Marketing Support

Website Links

Adverts

Voltimum Awards 2005Best Technical Q&A (Judged by MF)

Best News Article (Judged by FL)Best Website / E-commerce Presence (Judged by PH)Best Print Campaign Using Voltimum (Judged by PH)

Best Overall Support

College Project

Hi PaulThanks for the information you supplied. The College is looking to make their classroom more interactive and colourful.We would appreciate your support in making Leicester College a bright and interactive learning environment and if your suppliers could support us with this, with respect to classroom displays and posters and any technical information they have.The students come to us with little or no understanding of what types of lighting, sockets, RCD are.We are also looking for companies to support our prize giving evening in SeptemberFor students, that has performed well over the year.Please don’t hesitate to contact me if you need any further information and I look forward to your reply

Neil McManusElectrical Installation DepartmentD BlockLeicester CollegeAbbey park campusPainter StreetLeicesterLE1 3WA0116 2244100 ext 4281,4282

Joint SponsorshipNICEIC 50th Anniversary, M&E Event,

NICEIC 50th

Anniversary Year

A year of events and activities to celebrate

NICEIC Golden Jubilee yearIncluding:hAnniversary Book - Voltimim logo, 1 page of technical editorial content, History of the NICEIC, Snags and solutions, Events listingshOpening of New HeadquartershTechnical Seminars –

hTuesday 28 March, Royal Society, LondonhThursday 30 March, Millennium Stadium, CardiffhMonday 30 October, Science Centre, GlasgowhWednesday 1 November, Think Tank, Birmingham

hConnections Magazine – Numerous AdvertshGolf Day - Friday, 30 June 2006, Woburn Golf Club, BedfordshirehGala Dinner -

Anniversary identity

Website

Sales e-shots

Advertising & posters

Ticket and joining instructions

marketing committee meeting legrand, west drayton, 29th ... · estimate of total universe (bsria)...

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