marketing - college station independent school...
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MARKETING What is your definition of Marketing?
MARKETING
As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. ---Wikipedia
Marketing is the process of communicating the value of a product or service to customers.
Marketing might sometimes be interpreted as the art of selling products.
MARKETING NEEDS TO BE….
Trendy!Persuasive!Eye Catching!
TRENDY
Keep up
RESEARCHREFERENCERENDITIONS
RESEARCH
Google: graphic design trends 2016 - 2017
Web design
Graphic Design Trend Predictions for 2017
these insiders, we can expect to see the following trends:
Modern-Retro – Modern-retro has, by its very definition, been around for a while. Modern flare added to retro typefaces and colour pallets makes for an interesting fusion of new and old. 2016 saw the modern-retro design rising through the ranks of popularity and finding its way onto packaging, web design and company logos everywhere. The Modern-retro style’s popularity will almost definitely continue and we haven’t seen the last of it yet.
Responsive Logos – Responsive logos have been designed to keep up with the ever-expanding selection of formats and scales available to users. Scaling down for mobile phones doesn’t just mean making things smaller, a good logo will respond to its environment and still be functional. Responsive logos are simple and malleable. With more smart devices with different forms available every day, the responsive logo can only continue to become more relevant in 2017.
Minimalism – Tracing its roots back to the early part of the 20th century and, for some, even further, minimalism is as popular today as it ever was. Minimalism’s focus on simplicity and functionality has led to is adoption in many brands and design trends. Apple has opted for this “Less is more” idea, along with Google who embodied it within ‘material design’. Intentional white space means more breathability and reduced focal points. With its popularity only increasing, it looks like minimalism is here to stay for 2017.
Reference
Reference
Reference
PERSUASIVE
SELL, SELL, SELL
AudienceAuthenticAppealingAffable
AUDIENCE
Why is audience important? What does it determine?
FACTORS TO CONSIDER
Color: Color Theory (Color affects the brain and influences feeling)
Font: Different typefaces portray different messages
Clarity: Clear ideas/expression
Feel: Minimalist/Busy/Innocent/Demanding
Terminology: Age appropriateness/Education level
How it will be presented
Think about who will read your ad before and while you design it, and adjust your
work to help your viewer understand it.
COLOR
Color
FONT CHOICE
Dress for the occasion
You wouldn’t wear a formal gown or tux to a farm. Keep the Font appropriate to the product and audience.
Pick several font families and keep them in your closet for quick changes.
FONT CHOICE
Don’t be a Wimp
Keep the font the same or change it a lot. -- Avoid wimpy incremental changes.
Bold is beautiful, Contrast is convincing, SIZE is focus, Style is mood
FONT CHOICE
Over the top! Just Right!
I’M SPECIAL
Thinking about the audience and developing an authentic design that appeals to specific generations can create an affable feelings towards the product.
“Make the audience feel special!”
EYE CATCHING
Cause for Pause
PowerfulAppealingUniqueStriking Engaging
THINK OUTSIDE THE BOX SPARK EMOTION
Message in abottle
DESIGN ELEMENTS REVIEW
What emotion does this shape evoke?
DESIGN ELEMENTS REVIEW
What emotion does this shape evoke?
DESIGN ELEMENTS REVIEW
What emotion does this shape evoke?
FOLLOWING THE RULES
WHAT’S THE MESSAGE? WHO’S THE AUDIENCE? EXAMINE SHAPES, COLORS, LAYOUT.
WHAT’S THE MESSAGE? EXAMINE SHAPES, COLORS, LAYOUT.
WHAT’S THE MESSAGE? WHO’S THE AUDIENCE? EXAMINE SHAPES, COLORS, LAYOUT.
WHAT’S THE MESSAGE? WHO’S THE AUDIENCE? EXAMINE SHAPES, COLORS, LAYOUT.
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