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marketing closed loop model

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1. Closed loop marketing campaign model College Strategic Plan Stakeho lder Requests Research Due Enrollment Retention Advancemen t Branding Lead Generation Donations Engagement Planning / Strategy Stakeholder Collaboration Budget Workload Optimize Email Online paid Ad Landing page Info Form Web content Press release Social media Project Management Schedule / Execution Reporting / Analysis Marketing and Communications Campaign Model

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Page 1: Marketing Closed Loop Model

1. Closed loop marketing campaign model

College Strategic Plan

Stakeholder Requests

Research

Due diligence

Enrollment

Retention

Advancement

Community

Branding

Lead Generation

Donations

Engagement

Events / Webinar

Planning / Strategy

Stakeholder Collaboration

Budget

Workload

Optimize Impact

KPIs

Email

Online paid Ad

Landing page

Info Form

Web content

Press release

Social media

Post card

Print ad

Project Management

Schedule / Execution

Reporting / Analysis

Learnings / Takeaways

Marketing and Communications

Campaign Model


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