Marketing Class 07: The Anatomy of a Landing Page

Download Marketing Class 07: The Anatomy of a Landing Page

Post on 16-Aug-2015

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  1. 1. Inbound Certication Brought to you by HubSpot Academy The Anatomy of a Landing Page Professor: Angela Hicks CLASS 07
  2. 2. 1 HOW DO YOU USE A LANDING PAGE?
  3. 3. The Conversion Process Call-to-Action Landing Page Thank You Page
  4. 4. Landing pages are your digital sales reps. FLICKR USER DON BURKETT
  5. 5. All landing pages use a form to gather information.
  6. 6. Looking for more? Get the full class experience and more with the free Inbound Certication.
  7. 7. 2 HOW DO YOU CREATE SUCCESSFUL LANDING PAGES?
  8. 8. 20%Landing page conversion rate goal.
  9. 9. GET READY FOR A BLINK TEST.
  10. 10. WHAT WAS THE LANDING PAGE ABOUT?
  11. 11. Write a clear, concise action-oriented headline. Include a relevant image, animation or short video. Add social sharing icons. LANDING PAGE BEST PRACTICES The form length mirrors the value of the oer. Explain the oer clearly and place visual emphasis on the value. Remove the navigation menu and links.
  12. 12. Write a clear, concise action-oriented headline. Include a relevant image, animation or short video. Add social sharing icons. LANDING PAGE BEST PRACTICES The form length mirrors the value of the oer. Explain the oer clearly and place visual emphasis on the value. Remove the navigation menu and links.
  13. 13. Write a clear, action-oriented headline. Tell your visitors what theyre getting and how they are going to access it.
  14. 14. Write a clear, concise action-oriented headline. Include a relevant image, animation or short video. Add social sharing icons. LANDING PAGE BEST PRACTICES The form length mirrors the value of the oer. Explain the oer clearly and place visual emphasis on the value. Remove the navigation menu and links.
  15. 15. Explain the oer and its value, and keep it short. In 1-3 sentences, explain what the oer is. Write another 1-3 sentences that details how someone would benet from the oer.
  16. 16. Use numbers, bullets and bolding. Help your visitor focus on whats important with visual emphasis.
  17. 17. Write a clear, concise action-oriented headline. Include a relevant image, animation or short video. Add social sharing icons. LANDING PAGE BEST PRACTICES The form length mirrors the value of the oer. Explain the oer clearly and place visual emphasis on the value. Remove the navigation menu and links.
  18. 18. Remove the navigation menu and links. The primary goal of your landing page is to generate leads, so get rid of any distractions.
  19. 19. Write a clear, concise action-oriented headline. Include a relevant image, animation or short video. Add social sharing icons. LANDING PAGE BEST PRACTICES The form length mirrors the value of the oer. Explain the oer clearly and place visual emphasis on the value. Remove the navigation menu and links.
  20. 20. The form on the landing page should mirror the value of the oer.
  21. 21. THE CONVERSION PROCESS CAN OCCUR DURING WHICH OF THE FOLLOWING BUYERS JOURNEY STAGES? A. Awareness Stage B. Consideration Stage C. Decision Stage D. All of the above.
  22. 22. THE CONVERSION PROCESS CAN OCCUR DURING WHICH OF THE FOLLOWING BUYERS JOURNEY STAGES? A. Awareness Stage B. Consideration Stage C. Decision Stage D. All of the above.
  23. 23. Write a clear, concise action-oriented headline. Include a relevant image, animation or short video. Add social sharing icons. LANDING PAGE BEST PRACTICES The form length mirrors the value of the oer. Explain the oer clearly and place visual emphasis on the value. Remove the navigation menu and links.
  24. 24. Include a relevant image, animation or short video. A visual representation can communicate the oer much quicker than a visitor can read about the oer.
  25. 25. Write a clear, concise action-oriented headline. Include a relevant image, animation or short video. Add social sharing icons. LANDING PAGE BEST PRACTICES The form length mirrors the value of the oer. Explain the oer clearly and place visual emphasis on the value. Remove the navigation menu and links.
  26. 26. Add social sharing icons to allow your visitor to spread the word with others in their networks.
  27. 27. Write a clear, concise action-oriented headline. Include a relevant image, animation or short video. Add social sharing icons. LANDING PAGE BEST PRACTICES The form length mirrors the value of the oer. Explain the oer clearly and place visual emphasis on the value. Remove the navigation menu and links.
  28. 28. Ready for more? Get the full class experience and more with the free Inbound Certication.
  29. 29. WHAT DOES AN EFFECTIVE LANDING PAGE LOOK LIKE?3
  30. 30. BLINK TEST
  31. 31. CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE?
  32. 32. CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE? A. Clear, concise, action-oriented headline.
  33. 33. CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE? A. Clear, concise, action-oriented headline. B. Explains the oer clearly.
  34. 34. CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE? A. Clear, concise, action-oriented headline. B. Explains the oer clearly. C. Includes a relevant image.
  35. 35. CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE? A. Clear, concise, action-oriented headline. B. Explains the oer clearly. C. Includes a relevant image. D. The form length mirrors the value of the oer.
  36. 36. CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE? A. Clear, concise, action-oriented headline. B. Explains the oer clearly. C. Includes a relevant image. D. The form length mirrors the value of the oer. E. No menu navigation or links.
  37. 37. Consider how your persona is interpreting the oer.
  38. 38. Make changes one at a time.
  39. 39. Inbound Certification Brought to you by HubSpot Academy