marketing charts and data from hubspot

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Marketing Data: 50+ Charts & Graphs

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Page 1: Marketing Charts and Data from Hubspot

Marketing Data: 50+ Charts & Graphs

Page 2: Marketing Charts and Data from Hubspot

Marketing Data:50+ Charts and Graphs of Original Marketing Research

By HubSpot

Page 3: Marketing Charts and Data from Hubspot

About This Marketing Data

• HubSpot complied this data from a variety of sources, including analysis of our 2,500 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader. Each page has a URL to the original source document or article.

• Subscribe to our blog for new marketing data as it is available: http://Blog.HubSpot.com

Page 4: Marketing Charts and Data from Hubspot

Inbound Marketing is More Effective

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 5: Marketing Charts and Data from Hubspot

Inbound Marketing is More Effective

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 6: Marketing Charts and Data from Hubspot

Outbound Marketing is Less Effective

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 7: Marketing Charts and Data from Hubspot

Inbound Marketing Is More Important

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 8: Marketing Charts and Data from Hubspot

Outbound Spending Decreasing

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 9: Marketing Charts and Data from Hubspot

Inbound Marketing Budgets Increasing

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 10: Marketing Charts and Data from Hubspot

Success Drives Investment in Inbound

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 11: Marketing Charts and Data from Hubspot

Small Companies Do More Inbound

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 12: Marketing Charts and Data from Hubspot

Telemarketing, Paid Search Decrease

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 13: Marketing Charts and Data from Hubspot

Changes in Social Media Landscape

Answer to “How important are these services to your business?

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 14: Marketing Charts and Data from Hubspot

Social Media is for Leads and Sales

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 15: Marketing Charts and Data from Hubspot

Social Media is for B2B and B2C

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 16: Marketing Charts and Data from Hubspot

Blogging More Often Drives Results

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 17: Marketing Charts and Data from Hubspot

Most Business Blogs Post Weekly

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 18: Marketing Charts and Data from Hubspot

Best Marketing Projects from 2009

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 19: Marketing Charts and Data from Hubspot

Worst Marketing Projects from 2009

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 20: Marketing Charts and Data from Hubspot

Blogging Brings Social Media Success

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

Page 21: Marketing Charts and Data from Hubspot

Small Biz Gets More Leverage

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

Page 22: Marketing Charts and Data from Hubspot

On Twitter, B2B Gets More From Blog

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

Page 23: Marketing Charts and Data from Hubspot

Create Great Content by Blogging

Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

Page 24: Marketing Charts and Data from Hubspot

Blogging Attracts More Links

Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

Page 25: Marketing Charts and Data from Hubspot

Blogging Attracts More Visitors

Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

Page 26: Marketing Charts and Data from Hubspot

Twitter Drives More Leads for B2C

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Page 27: Marketing Charts and Data from Hubspot

Twitter Drives More Leads for B2C

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Page 28: Marketing Charts and Data from Hubspot

Leads by Indexed Web Pages

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Page 29: Marketing Charts and Data from Hubspot

Company Size by Indexed Web Pages

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Page 30: Marketing Charts and Data from Hubspot

Leads by Keywords with SEO Ranking

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Page 31: Marketing Charts and Data from Hubspot

Blogging and B2C and B2B Leads

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Page 32: Marketing Charts and Data from Hubspot

# Blog Articles By Leads Generated

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Page 33: Marketing Charts and Data from Hubspot

Twitter Growth Has Slowed Down

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 34: Marketing Charts and Data from Hubspot

Growth in Number of People Following

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 35: Marketing Charts and Data from Hubspot

Growth in Average Followers

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 36: Marketing Charts and Data from Hubspot

Growth in Average Twitter Updates

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 37: Marketing Charts and Data from Hubspot

Top Locations of Twitter Users

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 38: Marketing Charts and Data from Hubspot

Distribution of Twitter Follower Count

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 39: Marketing Charts and Data from Hubspot

Distribution of Twitter Following Count

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 40: Marketing Charts and Data from Hubspot

Distribution of Tweets by Day

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 41: Marketing Charts and Data from Hubspot

Distribution of Tweets by Hour

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 42: Marketing Charts and Data from Hubspot

Distribution of Tweet Length

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 43: Marketing Charts and Data from Hubspot

Twitter Users with Bio in Profile

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 44: Marketing Charts and Data from Hubspot

Twitter Users with Location in Profile

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 45: Marketing Charts and Data from Hubspot

Twitter Users with URL / Link in Profile

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 46: Marketing Charts and Data from Hubspot

Profile Pics Attract Twitter Followers

Source: Data from Twitter Grader - http://bit.ly/cgTEj0

Page 47: Marketing Charts and Data from Hubspot

Fan Distribution for Facebook Pages

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Page 48: Marketing Charts and Data from Hubspot

Categories for Small Facebook Pages

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Page 49: Marketing Charts and Data from Hubspot

Sub-Categories for Small Facebook Pages

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Page 50: Marketing Charts and Data from Hubspot

Facebook Fan Pages by Country

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Page 51: Marketing Charts and Data from Hubspot

Facebook Fan Pages by Country

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Page 52: Marketing Charts and Data from Hubspot

Facebook Fan Pages with URLs

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Page 53: Marketing Charts and Data from Hubspot

Average Facebook Fans by Country

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Page 54: Marketing Charts and Data from Hubspot

Get Updated Marketing Data

• All new graphs, charts and data are published to our blog immediately, so subscribe already (like 30,000 others have): http://Blog.HubSpot.com

Page 55: Marketing Charts and Data from Hubspot

HubSpot Marketing Software

Free Trial:

www.HubSpot.com/Free-Trial