marketing challenges
TRANSCRIPT
There is no mountain!
Mohit Chhabra @mohit_chhabra
What’s your favorite news channel?
@mohit_chhabra
What is the Internet?
First there is a mountain
Then there is no mountain
Then there is.
‘ ’Chinese Saying
May you live in interesting times.
1778
1990
$650 m
1992
Funk Wagnalls&
1995
For
Sale
1996
50%
Sales
1/2
2009
Continues...The Saga
How many of you were born in or after
1990?
Digital Natives
Digital Migrants
Smart
Married?
The consumer is not a moron, she is your wife. The consumer is not a moron, she is your wife.
ReallyReally
Access
Access Choices
Access
Everyone is
CONNECTED!
5,000 years3,000 BC to 1965
30 years
5,000 years3,000 BC to 1965
2XTechnical information doubled every two years
2XTODAY it doubles every
72 hours
Access Choices
Choices
70,000+ Newspapers & Magazines
650+ TV Channels
12+ FM Radio Stations
70,000+ Newspapers & Magazines
650+ TV Channels
12+ FM Radio Stations
Social Media Email
70,000+ Newspapers & Magazines
650+ TV Channels
12+ FM Radio Stations
Social Media Email
…in your pocket
Define
Define Intelligence
Define Intelligence
Alt 1
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Alt 4
Alt 5
Develop Alternatives
Define Intelligence
Alt 1
Alt 2
Alt 3
Alt 4
Alt 5
Develop Alternatives
Choice
Define Intelligence
Alt 1
Alt 2
Alt 3
Alt 4
Alt 5
Develop Alternatives
Choice
SHIFTED ONLINE
Define Intelligence
Alt 1
Alt 2
Alt 3
Alt 4
Alt 5
Develop Alternatives
Choice
It’s all going ONLINE!
You start losing a customer the day you sign her!
mohitchhabra
mohit_chhabra
mohitchhabra
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