Marketing Challenges

Current Marketing Challenges

Assoc. Prof. Dr. Leow Chee SengDean, Graduate School, IIC University of Technology, Cambodia Director, Centre of Executive Education, UNIRAZAK Honorary Professor, Nguyen Tat Thanh University, Vietnam Honorary Professor, Sandikta College of Administrative Science, IndonesiaAdjunct Professor, HELP University, Malaysia Senior Lecturer, Putra Business School Panel of Supervisors, Asian E-University (AeU), Malaysia Editorial Board for Journal SRM-IMT Journal of Business and Management ResearchEditorial Board Member of International Journal of Social Education and Innovation (IJSEI), Romania Editorial Board Member of International Journal of Humanities & Social Science Studies (IJHSSS), IndiaEditorial board Member for Journal of Womens Entrepreneurship and Education (JWE)Editorial Board Member of Journal of Management of Roraima (EISSN: 2237-8057), Romania Editorial board for Journal Body Language Member of Scientific Committee for International Peer Review, Faculty of Business Economics and Entrepreneurship, Belgrade, Serbia.Peer Reviewer for Global Journal of Management And Business ResearchMember of Reviewer, Academic of Management Journal, USAMember of Reviewer, Academic of Management Review, USAMember of Reviewer, Academic of Management Learning & Education, USAMember of Reviewer, Academic of Management Discovery, USAMember of Reviewer, Global Impact Factor (GIF), Australia Hon. Treasurer of Institute of Marketing Malaysia Council Member, FOMCA, Malaysia

3CRISIS A time of DangerA time of opportunity Currency ResponseState-driven economyInvestmentSUSTAINABILITY InformationDynamic Business Environment (Philip Kotlet, 2012)

Scarcity of Resources

Prioritizing Expenditures

Keeping Abreast of Competitors' Actions

Know your enemy and know yourself and you can fight a hundred battles without disaster.

Dealing with Competitive Disadvantages

Marketing Message that Emphasizes Your own Company Strength

Getting the Message Out

Change of Consumer Behaviour

Change of Marketing Strategies

How to Overcome it? 10

Overcoming Marketing ChallengesYou will have to focus more. You will have to know about tribes You will have to price more for values You will have to master serviceYou will have to sell emotion, experience and authenticity. You will have to master customer relationship building

Overcoming Marketing ChallengesYou will have to co-create with your customersYou will have to master the social media, blogs, podcasts and YouTube You will have to develop in early warning system and scenario planning You will have to measure results better and how accountability. You will have to balance the reward to your stakeholders.

Within five years. If you are in the same business you are in now, you are going to be out of business.

Assoc. Prof. Dr. Leow Chee Seng+6016 977 4993 FB: drleowcs32@gmail.comdrleowcs@iic.edu.kh drleowcs@unirazak.edu.my