marketing case studies + ad campaigns 2018 · detailed seo strategy, paid ads strategy, cleanup of...
TRANSCRIPT
Marketing Case Studies +Ad Campaigns 2018
Michelle DellavalleFounder of Dellavalle Counsel
Case Studies
Company GATE College System
ProblemEd-tech company with a new product offered digitally
Needed an interim director of marketing for new ed tech app, to handle all-encompassing marketing strategy.
SolutionDeveloped a full strategy and implemented including social media, content calendar, paid PPC and FB ads, SEO strategy, emails and sales page content.
After 6 months, came on full time to see them through their launch and angel investing round. We then worked with them on their premium flagship program, again handling all marketing (editorial calendar, paid PPC and FB ads, SEO strategy, webinars, emails and sales page content).
Results!They are currently completely launched in the consumer market and in series A funding process.
They have a fully built out sales funnel including hundreds on their email, thousands of followers on social, an evergreen webinar which has brought in sales, and ad campaigns with an average of 0.40 CPC and 2.00 lead form entry.
Company Sarasota Antique Buyers
ProblemRegional antique buying and appraisal service
Needed a content strategy and copywriting for website and blogs to increase rank on Google for local lead results.
Had low page rank for search results and their own website content.
SolutionDetailed SEO strategy, paid ads strategy, cleanup of local search parameters.
Weekly blogs with full long tail SEO; guest blogs and PR for linking and building authority, webpage content for SEO.
After a few months we did a full website rebuild, and consulted for strategy on another business venture.
Results!Site went from page 3+ on average to page 1 on average and local map results increased to top 3 for a majority of local towns ALL WITHOUT PAID ADWORDS TRAFFIC!
The majority of blog posts hit in top 3 results on Google within 4-6 months, and site was subsequently bought out by another company after our work on website was completed, giving client the opportunity to move on his new business venture.
Ads and Funnels
GATE College System — edtech digital course campaign
See more ad creative examples and results @https://docs.google.com/spreadsheets/d/1Z2S3yn9vs9HeQveAO6NvBhWnpvzXFkbbsQapuMYY8Io/edit?usp=sharing
MTBParks.com — e-commerce ad campaign
Average cost per click
across all campaigns and clients (traffic goal ads.)
.20-.60 CPC
Average cost per lead
across all campaigns for all clients (lead goal ads.)
2.00-3.00 CPL
Average click through rate
(across all campaigns and all clients.)
3-5% CTR
GATE College System > new company launch > digital product and course FB ads
College Money Search > paid webinar masterclass FB ads
La Vie En Code > lead magnet webinar registration ads
Integra College > lead magnet webinar registration ads
MTBParks.com > ecommerce seasonal campaign FB ads
MTBParks.com > ecommerce seasonal campaign FB ads
Google PPC/ audience network niches:
❖ digital products❖ online services❖ local stores❖ local services
Some of our happy clients...
Testimonials
Dawn Andreas, Marketing Director, Lisa Sasevich
Testimonials
Rebecca Kellogg, Founder, Rebecca Kellogg International
“This is an amazing funnel, really beautiful. I appreciate all the care and detail work. The video is gorgeous, I love the visuals on the workbook.
I’ve also loved how detailed your point by point management as we’ve brought things together.”
Digital GrowthMoving your business forward in today’s
crowded and complex marketplace
Contact Michelle for a free 20 minute consultation call to discuss your business