MARKETING CAMPAIGNRED HAT SUBSCRIPTIONS

Daniela DommelSenior Partner Marketing Manager EMEA

May 2015

2 Red Hat internal and business partners only | Linda Molnar | Daniela DommelNON DISCLOSURE AGREEMENT REQUIRED

Overview

GoalIncrease revenue

StrategyUtilize a door opener to engage customers

Target GroupExisting customer base

3 Red Hat internal and business partners only | Linda Molnar | Daniela DommelNON DISCLOSURE AGREEMENT REQUIRED

Theme

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Customer journey

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Step 1 - Mailing

Desktop Version Mobile Version

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Mailing functionality

2. Leads to pop up-box on the website

Box mailing: Yes, I already know, what is the next step?

Popup Website: Welcome to the Partner xy website about Red Hat Subscriptions.It is great that you are familiar with Red Hat subscriptions! The next step is to putthe information to use. Check out the content on this website or contact us if youhave questions concerning Red Hat Subscriptions or Renewals.

1. Click on the first box of the mailing

7 Red Hat internal and business partners only | Linda Molnar | Daniela DommelNON DISCLOSURE AGREEMENT REQUIRED

Step 1 – Web Banners

Partner xy website – Partner's own content

8 Red Hat internal and business partners only | Linda Molnar | Daniela DommelNON DISCLOSURE AGREEMENT REQUIRED

Step 2 - Websitesubscription.redhat-partner.com

Introduction of Red Hat Subscriptions, Registration form to register for appointment, callback or more information

9 Red Hat internal and business partners only | Linda Molnar | Daniela DommelNON DISCLOSURE AGREEMENT REQUIRED

Step 3 – Direct contact

10 Red Hat internal and business partners only | Linda Molnar | Daniela DommelNON DISCLOSURE AGREEMENT REQUIRED

Step 4 – Follow up

11 Red Hat internal and business partners only | Linda Molnar | Daniela DommelNON DISCLOSURE AGREEMENT REQUIRED

Materials

Marketing package• Campaign overview• Email template• Web banners• Landing page• FAQ documents

Available soon• Campaign via Partner Marketing on Demand• Tier 1 languages upon request: German, French, Spanish, Italian

12 Red Hat internal and business partners only | Linda Molnar | Daniela DommelNON DISCLOSURE AGREEMENT REQUIRED

Co-marketing

Red Hat support• Creative materials for implementation by partners• Creative approval from Regional Marketing Manager or EMEA

Partner Marketing* No Market Delevopment Funds available *

Expectations to Partner• Independent implementation of campaign or usage of Partner

Marketing on Demand• Submitting all co-branded materials for creative approval• Reporting on resulting opportunities

13 Red Hat internal and business partners only | Linda Molnar | Daniela DommelNON DISCLOSURE AGREEMENT REQUIRED

Barbara MaySr. Manager, Regional Marketing NEE UK&I

Maria FoskettMarketing ManagerUK&I Events

Mia ThomsenSr. Marketing Manager Nordics

Linnea HalvarsonMarketing SpecialistNordics

Ondrej MarekSr. Marketing ManagerEE, CIS & Russia

Julia VeldeMarketing Manager DACH

Jennifer HertwichMarketing Specialist DACH

Marcel De Jong Marketing ManagerBeNeLux

Claire DelalandeSr. Manager, Regional Marketing SEMEAFrance

Sandra Benchimol SibonySr. Marketing Manager Iberia

Danilo MaggiSr. Marketing ManagerItaly & IGC

Reham DamanhouriMarketing Manager META & Turkey

EMEA REGIONAL MARKETING | NEE | CE | SEMEA

Varvara TischkovaMarketing ManagerRussia

Brita De KokMarketing SpecialistBeNeLux

Laure Boixel-NerdeuxMarketing Manager France

Andrea Anaut DomenaMarketing Specialist Iberia

Elinor CohenSales & Marketing Israel, Greece & Cyprus

Red Hat Marketing Contacts

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Stronger together

Questions? Contact us at marketing@redhat-partner.com

THANK YOU!