Presented by Larry Bentz Special Thanks to: Dave Pataki Business Coach

WEB SITE

$5-$10K

Redevelop website

Quarterly Newsletter online Request DVD Brochure Gather potential customers Details About US Request us as a mason Invite us to bid PDF Brochure/slideshow BadMasonry.com Contact us Links to other websites for artisans and constant improvement of

craft Technical page (details) Webcam of job progress

Archer & Buchanan Architecture, LTD

ACTIVITY Breakfast/Luncheon presentation - Preference for Sandro to attend for technical support - Topic: Capability/Quality/History - Attendees:

o ~10 x $15/ea (Catering) = $150 o ~10 x $33/ea (Brochure) = $330

- Firms to present to: ~6 - 8 firms @ $500/ea = $4000.00 Meet & Greet - 6 Firms @ $100/ea = $600.00*

*Brochure Only

ARCHITECTS

Archer Buchanan Architects A West Chester PA 19382 Beer & Coleman Architects and Associates, LLC A Warren NJ 07059 Bohlin Cywinski & Jackson Architects A Wilkes-Barre Pa 18707 Donovan AIA Associates A Bedminster Pa 18901 Gardner/Fox Associates, Inc. A Bryn Mawr PA 19010 Hoffman Architects Inc A Paoli Pa 19301 John Milner Architects A Chadds Ford Pa 19317 Peter Zimmerman Architects A Berwyn Pa 19312 Reese Lower Patrick & Scott B Lancaster Pa 17601 Kevin Ohlinger Architects B Temple Pa 19560 Michael Visich I B Malvern Pa 19355 McIntyre-Capron & Associates B Paoli Pa 19301 Synergetics Architects B W. Reading PA 19611 Peter Bachelor Architects B Malvern Pa. 19355 Siegel Architects C Worcester Pa 19490

ACTIVITY Staff meeting (~20 Firms)

- Catered Breakfast - Attendees:

o ~10 x $12.50/ea (Catering) = $125 o ~5 x $33/ea (Brochure) = $165

- 25 firms @ $300/ea = $6000.00

ACTIVITY Meet & Greet (~20 Firms)

• No Catering • Attendees:

~3 x $33/ea (Brochure) = $100

• 20 firms @ $100/ea = $2000.00

XXXBlair Custom Homes Inc. A Bethlehem Pa Vaughan & Sautter Builders, Inc. A Wayne PA XXXC Raymond Davis & Sons A Kimberton Pa Worthington Construction A Newtown PA XXXCassella Builders, Inc. A Glenmoore PA Zaveta Construction Co. A Doylestown PA XXXCherokee Construction A Philadelphia PA Alvin H. Butz Inc B Allentown PA XXXDewson Construction Company A Wilmington DE B J Drueding Builders. B Wayne PA

Diament Building Corporation A Uwchland PA XXX Bucks Builders Inc B New Hope PA C F Holloway Builders & Developers XXXDonovan Construction A West Chester PA B Wayne PA

Gwynedd Valley XXXE B Mahoney Builders, Inc. A Bryn Mawr PA Gwynedd Valley Custom Builder B PA

XXXE. Allen Reeves, Inc A Abington PA Halloway Builders B Wayne PA XXXGeorge E. Michael A New Hope PA Hallowell Construction Co., Inc B Wayne PA XXXGriffiths Construction, Inc. A Chester Springs PA Hofstad Builders B PA XXXGrote Construction Inc. A Mohnton PA Mack - Roedel Builders B Doylestown PA XXXGuidi Homes, Inc A Spring House PA Mark Simeral Construction B Lititz PA XXXHayes Construction A Wyomissing PA Mirarchi Builders B Wayne PA XXXJ C McGinn Construction Co. A Doylestown PA Myron R. Haydt Development Inc. B Allentown PA XXXJohn Arrow Builder A Doylestown PA Trueblood Construction B Spring House PA XXXLewis Brothers Contractor & Builder A Quakertown PA Wayne Geftman & Assoc. Inc. B Ardmore PA XXXParec Const company A Blue Bell PA . XXXPiper Group Inc A Pipersville PA . XXXPohlig Builders A Malvern PA . XXXR C Legnini Co Building Contractors A Malvern PA . XXXSemerjian Builders A Chester Springs PA . XXXSpencer Abbott Builders A Edgemont PA . XXXStevenson Custom Homes A Bedminster PA . XXXTelesis A King of Prussia PA .

COMMERCIAL (Targeted) ACTIVITY

Breakfast/Luncheon presentation - Preference for Sandro to attend for technical support - Topic: Capability/Quality/History - Attendees:

o ~10 x $15/ea (Catering) = $150 o ~5 x $33/ea (Brochure) = $175

- Firms to present to: ~8 - 8 firms @ $325/ea = $2600.00

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COMMERCIAL (Price Sensitive) ACTIVITY Meet & Greet (~20 Firms)

- No Catering - Attendees:

~ 3 x $33/ea (Brochure) = $100 - - 20 firms @ $100/ea = $2000.00

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Landscape (Meet & Greet)

ACTIVITY • Meet & Greet (~10 Firms) • No Catering • Attendees: • ~3 x $33/ea (Brochure) = $100 • 10 firms @ $100/ea = $1000.00

LANDSCAPE: Meet & Greet

Carter van Dyke Assoc. Inc. A Doylestown Pa Charles E. Hess Jr. Landscape Inc. A Harleysville Pa Derck & Edson Associates A Lititz Pa Freedom Landscape A Bethlehem Pa Gale Nurseries, Inc. A Gwynedd Pa Joanne Kostecky Garden Design A Allentown Pa Oehme, van Sweden & Associates A Washington DC Plantique A Allentown Pa Strathmeyer Forests, Inc A Dover Pa Wallace Landscape Services A Kennett Square PA Waterloo Gardens, Inc A Exton Pa Wells Apel Land Strategies A Philadelphia PA Elliot Templeton Landscape Co. B Kimberton Pa Farr Nursery & Landscape Co. B Womelsdorf Pa Mansman & Liskey B Chester Springs Pa Shiloh Nurseries B Emigsville Pa Simone Jaffe Collins Landscape Architecture B Berwyn Pa Spayd's Greenhouses B Fleetwood Pa

-Diversity in market place -Assume $20-30K average job price - Goal to achieve 20 jobs annually $500K in Revenue

$450/yr (Dues) + $90/yr for listing in their published directory 1372 Architects 299 Firms How many functions will I commit to per year? 3 How many committees will I be a part of: 0 (This year) How much $ for the above? _____________

~$4900/yr (Dues) + ~$11000/yr for various sponsorships = $16000/yr

>400 Members (per their website) How many functions will Sandro & Jane

commit to per year? ______ How many committees will Sandro & Jane be part of? _______

$250/yr (Dues) _____ Architects ____ Firms How many functions AIA Bucks County PA - Calendar will I commit to per year? 3 How many committees will I be a part of: 0 (This year) How many events will I sponsor? _________ How much $ for the above? _____________

Greater Philadelphia Historic Home Show (~$2.5K + incidentals)

• King of Prussia • Architects and affluent people • 10x20 booth • Jan 18-20 2008 (Nov 1)

Metro NY/NJ Tradeshow (~$2.5K + incidentals)

• Select the most appropriate one • 10x20 booth • Consult James Taylor

Targeted Approach Newsletter (contacts from Charlie and Larry)

• Estimators • Project Managers • Owners • Coordinators • Prospects • 500 – 1000 mailings per quarter

Promotional Items

$2K

• Determine Items

Strategic Alliances

Swartley Brothers Engineers, Inc

• Share Bids for information • Sandro and Piero quarterly Breakfast

Carl Landis (Temporary) Forcine Concrete

• Share bid information • Share contacts

H & K Group

• Share bid information • Share contacts