marketing branch libraries to students through web videos
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Marketing Branch Libraries to Students Through Web Videos. Our Top Ten Tips (in ten minutes) Brooke Cox and Caroline Gilson DePauw University Libraries. Tip #1: Consider the why factor. Tip #1: Consider the why factor. Web 2.0 Image credit: http://flickr.com/photos/calvinly/430342332. - PowerPoint PPT PresentationTRANSCRIPT
Marketing Branch Libraries to Students Through Web Videos
Our Top Ten Tips (in ten minutes)
Brooke Cox and Caroline GilsonDePauw University Libraries
Tip #1: Consider the why factor
Tip #1: Consider the why factor
Web 2.0 Image credit: http://flickr.com/photos/calvinly/430342332
Tip #2: Consider video as a marketing tool
Tip #3: Find your inspiration
http://www.youtube.com/watch?v=Gu8eypvMRN8
Tip #4: Collaborate
Tip #5: Plan it
• storyboard your shots• write the scripts• gather props• find actors
Tip #6: Film it• know your camera• lights and mics ready• film, film and more film• people are good
Tip #7: Edit it• iMovie vs. Final Cut Pro• know your footage• the role audio will play
Location…
Location…
Location…
Tip #8: Spread the word
Tip #9: Assess it
Tip #10: Keep building
1. Consider the why factor
2. Consider video as marketing tool
3. Find inspiration
4. Collaborate
5. Plan it
6. Film it
7. Edit it
8. Spread the word
9. Assess it
10. Keep building
Questions?
Brooke Cox [email protected]
Caroline Gilson [email protected]
Jessica Bozeman [email protected]