marketing basics & pirate metrics
TRANSCRIPT
Marketing is not “that one thing”.
Sales doesn’t just happen. There’s different stages
And one way to look at this funnel is…PIRATE METRICS
ACQUISTION
ACTIVATION
REVENUE
RETENTION
REFERRAL
User comes to point of purchase through different channels
Users enjoy first „happy“ visit
User engages in monetization behaviour
User comes back, visits multiple sites
User likes product or service enough to refer others
Learn More:L
https://www.youtube.com/watch?v=hEp8ttE7WVc