marketing basics for school-based health centers
TRANSCRIPT
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Marketing Basics for Marketing Basics for School-Based Health School-Based Health
CentersCenters
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Why is Marketing Important
Helps Communication
Informs People of SBHC’s Services
Develops Connections
Widens Target Demographic
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Before You Can Market, You Need to Decide:
What “business” are you in?
What services do you offer and why are you offering them?
Who is your competition?
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Good Times to Market Your SBHC In the School
Registration (in mailings before school starts)
Teacher In-ServicesSchool Board MeetingsAwards BanquetsSports GamesParents MeetingsOrientationsClassroom Presentations
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In The Community
Sporting Events City Council Meetings Tribal Meetings Health Fairs Fiestas Individual Provider Meetings Cultural Events
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Marketing ToolsBrochuresFact sheets FlyersPress ReleasesPSA’sPostcardsPresentations At Public Events
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Marketing Audiences
Parents Students School Staff Community LeadersLocal Health Care ProvidersOthers?
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Planning Tool for Marketing at Event
Event Date
Goals Primary audiences to be reached
Main Messages To communicate
Materials Needed
Example:School Open House (10/15)
Get parents to sign onto SBHC advocacy campaign
Parents
SBHC BenefitsParental Involvement
Parent Fact SheetParent Consent Form
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MARKETING YOUR SBHC
•Know your message•Know your target audience•Make a plan•Put the plan into action
Tell the Story…No one else is going to do that for you.