marketing automation + sales

15
© Chaibizdev - All rights reserved Marketing automation + sales enablement = company growth

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Page 1: Marketing automation + sales

© Chaibizdev - All rights reserved

Marketing automation + sales enablement = company

growth

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© Chaibizdev - All rights reserved

Chaibizdev highlights

• Rajiv Kapoor - Founder and CEO• Nigel Wright - President• 2 successful sales transactions:

– Associated Content sold to Yahoo for $100 million– Vapps sold to Citrix Online for $26 million

• Silverpop and Marketo partner

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© Chaibizdev - All rights reserved

Summary• What is marketing automation?

• Marketing automation significantly drives revenue growth.

• 90% of companies do not deploy marketing automation solution.

• The #1 marketing automation challenge

• A solution

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© Chaibizdev - All rights reserved

Definition of marketing automation

Marketing Automation is a platform that enables marketing - similar to how a CRM system enables sales. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.

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© Chaibizdev - All rights reserved

Companies with marketing automation + sales enablement generate more revenue and find more new clients. We will shorten your revenue cycle and minimize revenue leakage from your sales funnel. Chaibizdev increases your profit margin by allowing you to be more selective in the deals you close.

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Marketing automation allows management to control and speed up the whole revenue cycle.

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Marketing automation impact• Lead scoring = +20% sales productivity

• Automated campaigns = +30% database productivity

• Segmented landing pages = +15% campaign productivity

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However, the marketing automation process is not simple. The campaign architecture is complex and needs considerable planning and foresight to ensure you take advantage of marketing automation.

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© Chaibizdev - All rights reserved

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90% of companies do not have marketing automation or are not using it well

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This is a single automated campaign

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© Chaibizdev - All rights reserved

Chaibizdev solves the #1 marketing automation challenge – integrating sales and marketing more tightly into a cohesive unit in order to maximize revenue growth.