MARKETING AUTOMATION PREDICTIONS FOR 2013

Non traditional players will enter the market Higher marketing budgets and expectations for demand generation

CON

SOLIDATIO

N

DYN

AMIC

CO

NTE

NT

Show potential customers what THEY want to see – not what WE want them to see

Pioneered by Amazon, now a standard to which marketing automation platforms will aspire to

BEHAVIO

RAL ANALYSIS

LEAD

SCO

RIN

G

Move towards calculations based on statistical analysis - derive more useful attributes about leads from large data sets

8.07.5

Extend marketing automation platforms to other phases of the customer lifecycle - training, retention and loyalty programs, and to generate feedback

VERSATALITY

http://www.leadformix.com/blog

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