marketing at region 4
DESCRIPTION
Marketing at Region 4 by Mandy Volpe Unique VenuesTRANSCRIPT
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uniquevenues.com • 866.266.6857
Mandy Volpe Marke.ng Manger
Marketing
h1p://youtu.be/8HbA-‐GEUHDg
increase your exposure
find new business
book moregroups
uniquevenues.com • 866.266.6857
{ Unique Venues Exposure
Marketing at the root is good storytelling
http://youtu.be/dRl8EIhrQjQ?list=PL9Xlh2Jq9l7VB3ia_wJPX-tFpJLCpAIOB
uniquevenues.com • 866.266.6857
{ What’s your Why
• Live-‐streaming capabili.es • Celebrity Chef
uniquevenues.com • 866.266.6857
{ Touch Points
uniquevenues.com • 866.266.6857
{ Attract: What’s your Why
• Live-‐streaming capabili.es • Celebrity Chef
ENGAGE
uniquevenues.com • 866.266.6857
{Create WOW
LISTEN
uniquevenues.com • 866.266.6857
{ Challenge the Front Line
• Listen and Respond
ENTERTAIN
uniquevenues.com • 866.266.6857
{ Video
• Incorporate more video
http://youtu.be/FZm4gqagnVs
EDUCATE
Buying Behavior:
Educate before asking to buy
uniquevenues.com • 866.266.6857
{ Videos
• Do you currently have videos. • Are they professional videos • Name one video idea
Engage Listen Entertain Educate
uniquevenues.com • 866.266.6857
{ Educate: Videos
• How to make a bed with the two flat sheets.
• How to get in the gates at your school. • Tutorial of the fact that your campus is trayless
uniquevenues.com • 866.266.6857
• Make Trackable Links • Use Email System
uniquevenues.com • 866.266.6857
{ Email Marketing
• Send an opt-‐in email • Be rela.onal, not spammy
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uniquevenues.com • 866.266.6857
“Magazine’s are an inspirational moment
to remind them to shop”
uniquevenues.com • 866.266.6857
{ Convert: Best Practices
• RFP’s – Response – Create Form Le1ers
• SWAG – Free Lunch – Site Visits – Printed Collateral
uniquevenues.com • 866.266.6857
{ Printed Collateral
• Brochure • Consistent Branding • Standard RFP • Swag
{
uniquevenues.com • 866.266.6857
The meeting planner is not your only
customer
uniquevenues.com • 866.266.6857
{ When No is a Not Now
• Refer a friend
uniquevenues.com • 866.266.6857
{ Trends
• Food – Food trucks – Appe.zer spin: Mini foods like pancakes, tacos, grilled cheese and soup
– Cookie + Ice Cream Mountain
uniquevenues.com • 866.266.6857
{ Trends
• Search Behavior – Friend Referral – Snap Chat Stories
uniquevenues.com • 866.266.6857
{ Questions
@mandyvolpe @uniquevenues www.facebook.com/uniquevenues