Issued: 10.01.13

Job description: Marketing Assistant

The position The marketing assistant helps in all aspects of FitPro’s marketing activity. Working under the management of the marketing manager, the marketing assistant will be expected to contribute to the planning and delivery of marketing activities across a broad range of brands. The post-holder is expected to be enthusiastic, have a good understanding of social and digital media, and be able to quickly apply learning to new tasks and situations. The role requires great attention to detail, accuracy, creativity, and the ability to work to strict deadlines, even when under pressure. Responsible to All areas of responsibility are to be overseen by the marketing manager.

Duties/areas of responsibility Core duties

• Assist with the development of strategies to promote FitPro brands to health and fitness clubs, sports clubs and consumers

• Deliver specific sales and marketing campaigns and promotions that deliver these strategies • Work with the global distributor network to support their own marketing and sales activity • Identify and deliver PR opportunities for various company brands using different media • Liaise with the in-house events team to organise and promote company-related events • Deliver ad hoc marketing support to other areas of the business, as may be required from time to time

Assist the marketing manager in formulating both annual and ad hoc marketing plans, as required, for a variety of brands

• Create ideas for and feed into each marketing plan, in conjunction with the marketing manager and stakeholder • Work with the marketing manager to develop action plans that relate directly to the agreed strategy • Provide regular reporting of progress towards agreed measures, as required • Take part in inter-company and external focus groups, as necessary • Liaise closely with other departments to communicate and deliver on marketing objectives

Work with the marketing manager to co-ordinate the production of marketing tools

• Compile relevant information and copy for all marketing activities, and co-ordinate the production of these materials – includes printed, online and other miscellaneous materials

• Use house style guides to ensure conformance with established brand standards Track and assist in the analysis of marketing campaigns, including providing regular reports

• Use available systems and platforms to monitor campaign status and success • Present and report this information for analysing, in conjunction with the marketing manager • Develop and maintain contact lists covering press, competitors and possible affiliations

Assist the marketing manager in monitoring the use of the brand, both externally and internally

• Monitor the use of the brand across the company, including print, online and miscellaneous materials • Proactively search for and report back on any anomalies, attaining approval to rectify, and follow through with

correction

Proactively feed into the development of new and existing channels for marketing • Source external advertising opportunities and relay this information to management • Research and present new opportunities and channels to the marketing manager, for consideration of use in

marketing plans throughout the year • Work with different departments and the editorial team to keep the website up to date at all times

Be involved in cross-departmental initiatives, including taking on additional projects as may be required for the success of the media department and company as a whole

• Prepare documents, meeting materials and correspondence • Attend departmental meetings • Perform basic administrative/staff support duties, as required, to meet specific operational objectives • Perform miscellaneous job-related duties, as assigned • Work extra hours to meet deadlines, as required and where reasonable

Special requirements • Adhere to company protocol as laid out in the Company Handbook • Attend major FitPro Conventions, as appropriate Statement This job description is issued as a guideline to assist you in your duties, it is not exhaustive and we would be pleased to discuss any constructive comments you may have. Because of the evolving nature and changing demands of our business this job description may be subject to change. You may, on occasions, be required to undertake additional or other duties within the context of this job description, and according to the needs of the company.