marketing assets sheet
TRANSCRIPT
E-MARKETING / WEBSITE• Event listing in the Front Row,
our monthly e-newsletter• Promotional and informational e-blasts
including pre-sale, on-sale, news and/or special offers
• Event listing on either smoothiekingcenter.com, mbsuperdome.com or championssquare.com
• Featured spotlight on home page• Image of event rotates on home
page headers
SMG PAID ADVERTISING• Event listing in Gambit Weekly advertisement
(print and online at bestofneworleans.com)• Additional online ad buys on behalf of the
client including Facebook
GRASSROOTS MARKETING• Cross-promotional opportunities with local
businesses, including hotels and restaurants• Partnerships with local organizations including
the New Orleans Convention and Visitors Bureau (NOCVB), New Orleans Tourism Marketing Corporation (NOTMC) and the Greater New Orleans Sports Foundation (GNOSF)
• Collaboration with local sports teamsincluding the New Orleans Saints, NewOrleans Pelicans, and New OrleansZephyrs
SOCIAL MEDIA• Daily social media engagement on
Facebook and Twitter, including news, contests, and ticket giveaways
MEDIA RELATIONS• Press releases & Media advisories• Story pitches• Coordination of broadcasts, appearances
and interviews• Photography / media escorting• Escorting of advance talent appearances
ON-SITE• Arena events: Suite and Elevator
Promotional Signage• Exterior LED Boards
° A still image advertising the event rotates on two (2) large-scale LED Boards at the Smoothie King Center, the pylon board overlooking Interstate 10, the Superdome LED Board overlooking
Poydras Street, and the LED boards in Champions Square
• Interior Televisions ° A still image advertising the event rotates
on TV monitors located throughout the Concourse areas and Suites in the Mercedes-Benz Superdome. Timing and duration may be subject to availability and primary tenant approval
° A :30 commercial spot promoting the event plays during ingress of concerts, sporting events and family shows
NEW ORLEANS PELICANS• Mega LED boards on SW and SE sides
of the Arena• Courtside Digital and 360° signage
on two (2) ribbon boards
• :30 Commercial spot played on Fox Sports New Orleans during Pelicans game broadcasts
• :30 Radio spot played on Pelicans RadioNetwork during Pelicans game broadcasts
• :30 Commercial Spot in-arena broadcast during halftime
• In-game promotions (when available)
OTHER• Media Buys (commission charges may apply)• Event Settlement for media placed through
the building• Venue and Event photographs
WHERE THE PERFORMANCE NEVER ENDS. It is the goal of the SMG New Orleans Sales and Marketing Department to provide exceptional service to our partners. Various marketing strategies are customized and executed based on your event type and location. We look forward to a successful event at our state-of-the-art facilities. Please note: All marketing assets are subject to availability, terms of primary tenant agreements, and SMG approval.
MARKETING ASSETS SMG New Orleans manages multiple venueswithin the Sports and Entertainment District
including the Mercedes-Benz Superdome, Smoothie King Center, Champions Square and club XLIV & Encore. The Sales and Marketing Department works closely with each client and promoter to ensure that their event is promoted to its full potential.
MERCEDES-BENZ SUPERDOME | SMOOTHIE KING CENTER | CHAMPIONS SQUARE
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NEW ORLEANS
• Banner web ads on Pelicans.com (when available)
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NEW ORLEANS PELICANSREGULAR SEASON THRU APRIL 16
311MAR 11 @ 8:00 PM
NEW ORLEANS VOODOO SEASON OPENER MAR 29 @ 7:00 PM
NUCLEAR COWBOYZMAR 15 @ 7:30 PM
WWE HALL OF FAME APRIL 5 @ 8:00 PM
WWE RAW APRIL 7 @ 6:30 PM
KINGS OF LEON APRIL 11 @ 8:00 PM
BRUNO MARS JUNE 7 @ 8:00 PM
ELTON JOHNMAR 21 @ 8:00 PM
MILEY CYRUSMAR 18 @ 7:00 PM
THE EAGLESFEB 23 @ 8:00 PM
Tickets can be purchased at www.ticketmaster.com, all Ticketmaster Outlets, the Smoothie King Center Box Office, select Wal-Mart locations or charge by phone at 1-800-745-3000. www.mbsuperdome.com | www.smoothiekingcenter.com | www.mbsuperdome.com/square
KINGS OF LEON
APRIL 11SMOOTHIE KING CENTER
THE BOAT SHOWMAR 7 - 9
NEW ORLEANS HOME & GARDEN SHOWMAR 14 - 16
WRESTLEMANIA XXX APRIL 6 @ 5:30 PM
ESSENCE FESTIVAL JULY 4 - 6
ONE DIRECTIONSEPT 25 @ 7:00 PM
THE BOAT SHOWMAR 7 - 9
MERCEDES-BENZ SUPERDOME
NEW ORLEANS INTERNATIONAL BEER FEST MAR 22 @ 2:00 PM
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CONFIGURATIONSMARKETING ASSETS
1. LED SIGNAGE | 2. ON SALE E-BLAST | 3. GAMBIT WEEKLY ADVERTISEMENT | 4. NEW ORLEANS MAGAZINE
ADVERTISEMENT | 5. LOUISIANA LIFE MAGAZINE ADVERTISEMENT | 6. SMOOTHIE KING CENTER WEBSITE
7. PROMOTED FACEBOOK POST | 8. MEDIA APPEARANCES | 9. WEB BANNER AD
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* Note: All assets are subject to availability and are dependent upon inventory, event schedule, and event location.Please contact Sabrina Trahan, Event Marketing and Media Coordinator, for more
information. 504.587.3924 or [email protected]
NEW ORLEANS