1. Marketing Ask an ExpertJeff Hino, Oregon State University

2. Presentation Goals Share ideas for creative approaches to marketing AaE usingexamples from OSU Encourage discussion Explore collaboration and sharing nation-wide 3. Why Market Ask an Expert? AaE is a catalyst to provide an inroad for clients to pursue all types of information in all formats. It offers a powerful means to market Extension Questions are among the best means we have of gauging attention of our clients...Often our only one! 4. Marketing Planning Marketing Author/Guru Seth Godin says the best way to learn marketing is to do marketing. Goals: Bring more (and different) eyeballs to our website Leverage relationships with our clients Increase Extension faculty and staff enrollment in the system Encourage more questions Encourage more non-horticulture questions Provide a means for agents & others to market AaE to their clients 5. Internal and External Marketing Internal Audiences: Faculty, staff, administrators, volunteers Internal Marketing can help meet AaE challenges Get the word out about AaE: can we get extension personnel to share AaE with clients as a key SERVICE? Create a buzz, build enthusiasm, reduce resistance, increase participation Encourage deeper use of AaE ties to content deliveryAaE as a way of knowing 6. Internal Marketing: What Weve Done Branding Trainings and overview seminars Newsletter items Reports - ADM Displays at OSU events and conferences Promote recognition of individuals involved in AaE 7. Statistics are a Marketing Tool400350300250200150100 500Questions Resolved byOregon Experts 2011-12 8. What are they asking about? 9. A Berry Emergency!Q: My boyfriend just at some berries growing in thegardennow he has an upset stomach.Response: Call Poison Information Center! Posted identification of berry on AaE Revised Pamphlet on berries Press release Story picked up by 2 TV news stations Photo: Barbara Fick 10. Kudos from Users they can be your best marketers!OH MY Gosh !!!!!! What a great and promptresponse. You answered my questions andgave me additional information. I wish I had acollege age kid: I send him/her to OSU! --Comment posted by Anonymous Guest June 12, 2012 Full question and response at: http://www.extension.org/aae/question/91181 11. Recognition is a Marketing ToolThe Vice Provost for Outreach & Engagement awards theAaE Deployment Team and Question MonitorsSpecial Recognition for Organizational Transformation 12. Internal and External Marketing External Audiences A key audience type is the extension volunteers demographic For over half those using AaE this is their first interaction with Extension Business cards Post cards Press releases 13. Marketing Materials Display 14. 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Radio PSAs OPB Radio 15 second radio spotsOur listeners support OPB and so does OSU Extension Service (Summer 2011) Introducing Ask an Expert. Answering your real-world questions with research-based answers online at Extensiondot Oregon State dot E-D-U. (Fall 2011) Where you can ask a question and a get an answerfrom Extensions Ask an Expert service, online at Extension dotOregon state dot E-D-U. 16. Social MediaFeatured on our FB page Question of the Week Timely and popular questions 17. AaE Lip Balm?! 18. Cycle Oregon 19. Flaunt it on your site 20. Our Ask an Expert Website Banner Animationhttp://www.youtube.com/watch?v=wf4CEmLP7NA&feature=youtu.be 21. Question of the Weekthe answer 22. Every Question Tells a Story (dont it.) 23. Every Question Tells a Story (dont it.)We created an animation to help tell the storybehind a Question of the Week concerningfruit flies in police evidence.http://www.youtube.com/watch?v=jayJVuuNDcc 24. Ideas, ideas and more ideasjust try em! 25. Ideas, ideas and more ideasjust try em! How about Infographic demonstrating AaE Paid ad on Google and Facebook Meet the expert videos Pinterest page for AaE Pachyderm modules Tweets of all Questions and Answers Best question of the year award Top Tier Expert Awards Ask an Expert Tattoo Signs on the sides of buses Others?.... 26. Discussion 27. Thank You! Jeff Hino Learning Technology Leader Ask an Expert Coordinator Oregon State University jeff.hino@oregonstate.edu