marketing apparel products apparel development 2 objective 4.01

21
Marketing Apparel Products Apparel Development 2 Objective 4.01

Upload: norman-dean

Post on 14-Dec-2015

243 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Marketing Apparel Products Apparel Development 2 Objective 4.01

Marketing Apparel Products

Apparel Development 2Objective 4.01

Page 2: Marketing Apparel Products Apparel Development 2 Objective 4.01

What is “marketing”?

Using a variety of methods to persuade customers to purchase products and services.

Page 3: Marketing Apparel Products Apparel Development 2 Objective 4.01

Marketing Strategy

Mapping out all aspects of a business planWhat direction you are goingHow you plan to get thereWhat assets will you need

Page 4: Marketing Apparel Products Apparel Development 2 Objective 4.01

Marketing Objectives

***The goals of marketing plan

How much will we sellTo whomAt what price

Page 5: Marketing Apparel Products Apparel Development 2 Objective 4.01

Market Segmentation

Groups of buyers with similar needs and interestsBased on: DemographicsGeographics, andPsychographics

Page 6: Marketing Apparel Products Apparel Development 2 Objective 4.01

Target Marketing

This is the specific market segment on which you are going to concentrate your efforts.

Page 7: Marketing Apparel Products Apparel Development 2 Objective 4.01

Target Market

A group identified for a specific marketing program.When a business does not identify a target market, its marketing plan has no focus.

Page 8: Marketing Apparel Products Apparel Development 2 Objective 4.01

The “6 P’s”

Product

Place (distribution)Price

Promotion (advertising/packaging)People (customers)Position (in the market place)

Page 9: Marketing Apparel Products Apparel Development 2 Objective 4.01

Product

Choosing what products to make and sellChoosing what services to offer

Page 10: Marketing Apparel Products Apparel Development 2 Objective 4.01

Distribution

The means of getting the product into the consumer’s hands.

Page 11: Marketing Apparel Products Apparel Development 2 Objective 4.01

Distribution Channel

Process of getting merchandise to the proper location.

Page 12: Marketing Apparel Products Apparel Development 2 Objective 4.01

Indirect Distribution

Product delivered through wholesalers

Manufacturer -> wholesaler-> retail location

Page 13: Marketing Apparel Products Apparel Development 2 Objective 4.01

Direct Distribution

Product to customer; no one in between

you make a purse- you sell it to your customers

Page 14: Marketing Apparel Products Apparel Development 2 Objective 4.01

Ways of Distribution

Retail store**- most of the space is used for selling

Department store-many different types of products men's, children's, electronics, make-up; Target, Sears

Boutique- specializes in a type of product

Warehouse- no frills, low prices

Page 15: Marketing Apparel Products Apparel Development 2 Objective 4.01

Ways of Distribution cont.

Mail Order- low over head (no retail space) high profit*Catalog- print promotion; 800#; delivery to person*Internet-secure connections only-pay pal protects both buyer and seller

Page 16: Marketing Apparel Products Apparel Development 2 Objective 4.01

Price

Price strategies should reflect what customers are willing and able to pay.Take into account prices the competition charges.

Page 17: Marketing Apparel Products Apparel Development 2 Objective 4.01

Promotion

Refers to decisions about advertising, personal selling, sales promotion, publicity and packaging.

Page 18: Marketing Apparel Products Apparel Development 2 Objective 4.01

Packaging

The physical container or wrapper that holds the product ***

Page 19: Marketing Apparel Products Apparel Development 2 Objective 4.01

Label

The part of the product’s package used to present information

Page 20: Marketing Apparel Products Apparel Development 2 Objective 4.01

Market Share

% of the market that your product holds versus the % of all the competitors

Based on total sales

Page 21: Marketing Apparel Products Apparel Development 2 Objective 4.01

Market Share

If 100,000 purses are sold every year in Statesville, and your business sold 25,000 of those, what % of the market share do you have?