MARKETING AND SELLING OF CASTINGS CONFERENCEDON’T BE LEFT OUT IN THE COLDATTEND THE 2016 MARKETING CONFERENCE

DECEMBER 13-14, 2016THE WESTIN O’HARE d ROSEMONT, IL

TOPICS:

TRUE ALIGNMENT—LINKING YOUR COMPANY CULTURE AND TEAM TO YOUR CUSTOMERS’ NEEDS

BRIDGING THE GAP BETWEEN END USERS AND THEIR CASTING SUPPLIERS

7 WAYS TO DRIVE YOUR SALES AND MARKETING MESSAGE

ADDITIVE MANUFACTURING—TODAY'S BEST MARKETING TOOL

HOW TO SUCCESSFULLY REDESIGN YOUR WEBSITE

KEYNOTE SPEAKERS

TRUE ALIGNMENT—LINKING YOUR COMPANY CULTURE AND TEAM TO YOUR CUSTOMERS’ NEEDSEdgar PapkeEdgar Papke is a writer, business consultant, leadership coach, and award-winning speaker. He is the author of “True Alignment” (AMACOM Books, 2013) and is an internationally recognized thought leader in organizational alignment and leadership. In the past 25 years, he has delivered more than 2,200 keynotes, presentations, and workshops. He is also well known for his work in the areas of conflict and change management. His clients include the range of small business to large multinational corporations. He holds a BS in International Business and a Master’s Degree in Leadership Psychology.

7 WAYS TO DRIVE YOUR SALES AND MARKETING MESSAGERyan DohrnRyan Dohrn is the founder of Brain Swell Media, the author of the business book “Selling Backwards” and the publisher of SalesTrainingWorld.com. Ryan has entrenched himself in the sales and marketing business having worked for the likes of the NY Times Company and Disney/ABC TV. He has also had the unique opportunity to work with the marketing teams at Boeing, the US Army and John Deere. Ryan is an internationally acclaimed speaker and has been featured in USA Today and on Forbes.com. Ryan currently works on a monthly basis with over 75 companies and their related sales, marketing and management teams.

MARKETING AND SELLING OF CASTINGS CONFERENCEDECEMBER 13-14, 2016 d THE WESTIN O’HARE d ROSEMONT, IL

December 13, 2016 9:00–10:00 a.m. Registration

10:00 a.m. Welcome & Introduction

10:15 a.m. Keynote SpeakerTrue Alignment—Linking your Company Culture and Team to your Customers’ Needs

Edgar Papke In this highly interactive presentation, award-winning speaker Edgar Papke confronts the greatest challenge of leadership: how to get a group of individuals aligned and working together to achieve a common goal. Along with defining the characteristics of high performing teams and organizations, he shares his powerful model for the alignment of strategic intent, culture and leadership, providing a step-by-step approach to focus on and get the performance and results we identify with great teams and organizations. He delivers the tools and process for identifying the opportunities for improvement, how to create and sustain alignment, and how to get commitment and accountability.

Learning Objectives:• The model for alignment • Leveraging conflict • Aligning leadership • The step-by-step process • Focusing on results to deliver customer value • Developing and leveraging a strong team culture• Finding and developing the high performance team member

CONFERENCE AGENDA

12:00 p.m. Lunch

1:00 p.m. Keynote Speaker (continued)

2:00 p.m.Bridging the Communication Gap Between End Users and Their Casting Suppliers

Paul Holmgren, Deere & Co.Kurt Loewenkamp, Regal Beloit Corp.How well do you know and understand your customer’s customer expectations? This panel will look at how to align OEM requirements with their customers and casting suppliers. It also will share the perspective of a global supply base manager from a world leading manufacturer of agricultural equipment. This will be a no-holds-barred discussion where directness is prized over timidity. Come with an open mind and be prepared to take away some cast iron pilings needed to build a better tomorrow.

3:00 p.m. Break

CONFERENCE AGENDA

3:30 p.m. Breakout A How to Successfully Redesign Your Website

Ryan Dohrn, Brain Swell MediaLearn the five proven strategies companies must deploy on their websites to maximize the strengths of the internet to drive business. Ryan Dohrn, a 25-year marketing and sales veteran, has been a part of over 3,000 website builds. From video to lead generation to downloadable content to customer service, this will be a marketing and sales conversation you will not want to miss.

Breakout B Effective Social Media Strategies

Wendy Pilcher, Magma Foundry TechnologiesMore than 50% of American adults use multiple social media sites. Social media is a powerful opportunity to build company branding, but many often don’t know how to start or where to focus their efforts. Learn how an effective social media strategy can increase brand awareness, generate sales leads, improve customer service, and provide efficiency with the number of prospects/candidates reached at a lower cost at a faster rate.

4:30 p.m. ROUNDTABLE DISCUSSIONS

Marketing is changing every day. The ability to master and exploit change has become a highly sought-after skill necessary for success. Spend this time with marketing and sales professionals in the industry for an in-depth discussion on how marketing and sales tactics need to adapt to deliver results. We’ll discuss selling to millennials, how to use education as a marketing tool, what’s working and what’s not, how to battle budget constraints, global competition, and much more.

5:30 p.m. Day One Adjourns

6–7:00 p.m. Reception

December 14, 2016 7:15 a.m. Breakfast

8:00 a.m. Keynote Speaker7 Ways to Drive Your Sales and Marketing Message

Ryan Dohrn, Brain Swell MediaLearn the seven things you need to know to sell your product and services in an ever changing sales environment. From economic issues to communicating with younger buyers, as sales people we need to change appropriately to meet the needs of our clients. Ryan Dohrn is a 25-year sales veteran and is the founder of Sales Training World. He has trained over 4,000 sales professionals in seven countries. Ryan's unique and fun sales training style will inspire you to try these new ideas right away. From better time management skills to better communication styles to unique prospecting tactics, come prepared to learn how you can alter your sales message and drive your sales numbers sky high!

10:00 a.m. Break

10:15 a.m. Breakout A Developing a Video Presence

Wendy Pilcher, Magma Foundry TechnologiesThe world is enamored with video. YouTube is the second largest search engine for the web. Your customers, design engineers and buyers are using video to understand your capabilities and those of your competitors. Use this tool to advance your marketing and sales efforts to provide your customer information they want and need and set yourself apart from the competition.

Breakout B Acquiring Meaningful Return from Your Exhibiting Investment

David Saef, GESHow do you attract attendees to line up for you? How will you provide them with the information they want? Tradeshow marketing is an important tool to find new customers. This session will focus on setting your goals for the exhibition and then generating profitable leads through pre-show engagement tactics, at-show reminders, creating memorable exhibit experiences and more. If you want meaningful returns from your next exhibiting investment don’t miss this session!

CONFERENCE AGENDA

11:00 a.m. Additive Manufacturing—Today's Best Marketing Tool

Jack Ziemba, Aristo-Cast“Additive manufacturing” are today's magic words to open doors to potential customers you've been trying, in some cases, for years to be on their "Approved Supplier List."

This session will explore the route Aristo-Cast took in becoming a leader in investment casting innovation. Starting with ONE wax pattern printer, in 1998 to 10 today in its Advanced Technology Center. Ziemba will discuss specifics as to what drove Aristo-Cast to expand its presence in the additive manufacturing arena and what he feels the future holds.

Ziemba will discuss which expenditures go along with the equipment and cost involved. He'll also show how to use additive manufacturing tools to receive the ever-sought after "request for quote" and finally a purchase order.

This presentation is going to be a free-wheeling discussion that should give you numerous ideas on how to use additive manufacturing in your specific operation.

12:00 p.m. Conference Concludes

SPONSORS

The American Foundry Society thanks the following companies for their support in sponsoring the 2016 Marketing and Selling of Castings Conference.

B&L Information Systems4707 Rambo Road Bridgman, Michigan 49106

Express Printing Center309 N. Wolf Road Wheeling, IL 60090

ASK Chemicals LP495 Metro Place SouthDublin, Ohio, 43017

2016 AFS MARKETING AND SELLING OF CASTINGSREGISTRATION FORM

Payment: American Express MasterCard VISA Check enclosed

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AFS Members and Metal Casting Design & Purchasing Advertisers $795/person; 2nd person from same company $625

Nonmembers/Non advertisers $995/person

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Cancellations and Substitutions:

Substitutes will be accepted any-time. However, cancellations of confirmed registrants with full refund of fees, cannot be accepted unless received two weeks prior to conference date. In the unlikely event the conference is cancelled for any reason, AFS liability is lim-ited to the return of the registration fee.

Tax Deduction of Expenses: An income tax deduction is al-lowed for expenses of education, including registration fee, travel, meals and lodging, undertaken to maintain and improve professional skills (see U.S. Treasury Regulation 1:162.5).

Return form to: American Foundry Society35169 Eagle Way, Chicago, IL 60678-1351, Tel: 800/537-4237 Fax: 847/824-7848

Hotel ReservationsThe Westin O'Hare 6100 N. River Road

Rosemont, ILTel: 888/627-8517

$119.00/Sgl-Dbl Occup. Hotel Cut-Off: 11/18/16

1695 N. PENNY LANESCHAUMBURG, IL 60173

800/537-4237