marketing and promotion practice by health librarians: report of a brief survey
TRANSCRIPT
Marketing and Promotion Practice by Health Librarians: report of a brief survey
Anne Murphy Tallaght Hospital Library
Promote Visibility & Identify Champions, a SHELLI Event
14 March 2014
SHELLI Theme B:Promote visibility, Identify champions
... people influence and friends win to how ...
How to win friends and influence people
SHELLI Theme B:Promote Visibility, Identify Champions
Health librarians
market themselves and their services to their users & stakeholders
identify senior clinical / corporate champions with whom partnerships can be built to raise the profile of the library and promote its value more widely throughout their institution
Health libraries should examine the relative positioning of their online presence within their organisation, and work to improve this if necessary
What type of organisation do you currently work in?
HSE12%
Teaching Hospital
25%
University12%
Govt/State Agencies
18%
Other9%
Registered Charity12%
Publicly-funded Voluntary Body
9%
IoT3%
What is your role?
Senior Library Assistant
Deputy Librarian
Information Specialist
Librarian10%
Information Officer
Assistant Librarian
21%
Research Officer/Librarian
13%
Head of Service44%
SHELLI says ... Health Librarians market
Expertise in EBM Information literacy skills Specialist information and search
services
Health Librarians market...
Expertise in evidence-based
practice37%
None of the above
6%
Information literacy skills
78% Specialist information and search services
87%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Health Librarians use a variety of promotional channels
Brochures67%
Posters, 39%
Display: noticeboards,
cabinets61%Library
newsletter 45%
Library website
73%
Ask a Librarian
33%
Vendor-supplied
promotional materials
30%
Email updates 85%
Branded promotional
materials18% LCD
Display in
Library 12% Competitions,
24%
Tagline / mission
statement in
email sign-off
12%
0%
20%
40%
60%
80%
100%
Health Librarians hold events to promote the service
Book / Exhibition launches
10%
Library Ireland Week45%
Seminar / invited speaker events
26%
Information Literacy / Teaching sessions
97%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
SHELLI says ... market to Clinicians Other professions within
academic health and health service environments
Hospital managers Health care and other
stakeholders
Health Librarians market to ...
Research Staff, 66%
Other22%
Doctoralstudents
31%
Postgrads50.0%
Teaching Staff, 51%
Medical Surgical
65%
Executive M/ment / Admin, 56%
Nursing75% Allied
Health66%
Undergrads, 50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
SHELLI says ...
Health libraries should examine the relative positioning of their online presence within their organisation, and work to improve this if necessary
Health Libraries have an online presence...
None, 6.3%
Intranet, 16%
Other, 3%
Separate library website
16%
Both intranet& website
25.0%
Organisation website
34%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Who has editing rights to the site?
Don't know, 6.3%
Other, 15.6%
PR/Comms Dept,
6.3%
Another Librarian,
40.6%
Me, 53.1%
ICT, 25.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Policies, Planning & People
Which of the following does your Library have?
Mission statement
Marketing strategy
Budget / funding for marketing and promotion
None of these
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Have you conducted any of the following?
SWOT analysis, 33.3%
PESTLE analysis, 0.0%
Stakeholder analysis, 13.3%
None of these, 60.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Is there a budget / funding for marketing your service?
Have a budget19%
No budget71%
Don't know10%
Have you had formal training in ... ?
Marketing45%
Promotion30%
Website / intranet Editing,
75%
Writing35%
Advocacy15%
Leadership35%
Strategic Planning
45%
Other5%
Event Management
10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Pencil in Promoting Yourself and Your Service
To Your Peeps!