marketing and performance multiplier force
DESCRIPTION
This presentation pools tangible and intangible factors driving performance under the “roof” of normal distribution. It then uses two metaphors to highlight the Multiplier Force Effect on performance. One metaphor is coal. Good quality coal burns well and ignites better in good oxygenated air. So are employees, ignite them in an atmosphere of happiness and their performances shall multiply. Unfortunately, the opposite is true. Even worse is that bad employees are like bad coal ignite poorly depriving the burning fire of engaged employees. A second metaphor is tree branching and knowledge branching. Good employees branch out their knowledge to their peers. The more branching units we have, the larger Multiple Force Effect shall be.TRANSCRIPT
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Marketing andPerformanceMultiplierForce
Marketing andPerformanceMultiplierForceAli Anani, PhD
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Not only humans mostly have normal distribution, but also their emotions such as happiness
Extremely Unhappy Extremely happy
Moderately happy
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Normally distributed emotions and normally distributed performers on the same graph
Extremely happy
Zone of High Levels
IdeasHappiness
Performers
Influencers
Niches
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Imagine a company having three persons (units) who fall into the high performance zone of the normal distribution VS a company that has seven performing employees in the same zone.
What is the actual difference between the two companies?
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It is not 3:7
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According to the Multiplier Force law It is:
7^2 – 3^2= 49 - 9= 40
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According to the Multiplier Force lawIt is:7^2 – 3^2= 49 - 9= 40
The organization with the 7 units has 40:1 times more opportunity to win overthe organization with three active units
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How about the low performing employees with low performing emotions?
Zone of LowPerformanceand Emotions
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How about the low performing employees?
A good metaphor for them is burning low quality coal
Zone of LowPerformanceand Emotions
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How about the low performing employees?There remains much to study the harmful attributes of coal and how they may be minimized, avoided, or completely removed to make coal burning less harmful to the environment
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So, are bad performers, even bad influencers and low-quality happiness… here remains much to study their effects on organizational performance
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Bad performers may eat-up the Multiplier Force and extinguish the burning desire to perform among the performing employees
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Beware of the low burning coal-like employees! They blow their toxic smoke on the performing ones polluting the work environment
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“The farther away you are from the center of the company, both physically and emotionally, the more likely you are to seek alternative ways of doing things.”
See more at:
http://thebuildnetwork.com/innovation/innovation-edges/#sthash.VCyEqeFR.dpuf
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"The moral is to the physical as three to one."
Napoleon
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Performing employees “move” co-workers and clients with ease
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They move their worries awayThey move their performance upThey engage them in whatthey do
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High performers branch their knowledge likea tree branches out
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Employeesbranch out theirknowledge toother employees
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Increasing the number of high performing employees (units)
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High performers movemedium performers to their high-performing zone
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This way increasing the Multiplier Force
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But why we don’t see the effect of Multiplier Forcein reality?
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It is becausetrees need good environmentto branch outhealthily
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And coal-like employees suffocate the environment creating a diminishing success factor on the organization
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The extension of these ideas is applicable to many other business areas such as marketing
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Trees branch out in such a way so as not to eclipse each other from sunlight
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And branching is best if follows the Golden ratio and Fibonacci Numbers
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Instead of opening one outlet or branch, it is better to open more branches
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Five branches have a higher Multiplier Marketing Force than three branches by a factor of sixteen
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It amazes me why the obvious in not obvious sometimes
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Small negligence may multiply intoa negative force
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Small negligence may multiply into a negative force
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Scenario - walks in the office and see losses everywhere. Lights on, unused papers in the bin and air-conditioning is on when there no one in the office
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Company is losing. Lay-offs are increasing.
Fear of job loss is escalating like an inflated balloon.
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Negligence builds up creating a toxic work environment
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Is the inertia of bad habits hovering?
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Bad habits may freeze organizations because their effect swell up with time
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We don’t ventilate a room while allowing polluted air to move in
Do we?
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To succeed and perform better ina healthy environment we need to increase the self-igniting coal while removing the low-quality ones.