Marketing and Its Importance

CTE Introduction

Marketing When the producer is someone other than the

consumer, some form of exchange takes place.

Exchange Exchanges take

place every day:– Buying a

hamburger

– Seeing a movie

– Visiting the dentist

MarketingDEFINITION: Marketing is the process of

DEVELOPING

PROMOTING

DISTRIBUTING

Products in order to satisfy customers !!!!!!!

What are Products? GOODS SERVICES IDEAS

Marketing 4p,s ? Marketing is a process

–It involves the 4 p’s

•Product

•Pricing

•Promoting

•Placing

Marketing

Products: must be planned Prices: must be determined Promoting: products is essential Placing: products must be accessible to customers

Marketing

These activities link producers and consumers so exchanges can be made.

Marketing is all Around Us

Marketing can be done:– Phone

– Mail

– Computer

– Videotape

– Doorstep

What is Marketed?

Durable Goods

Nondurable Goods

Services

People Places Organizations Ideas

Benefits of Marketing ?Raises the standard of living.

Adds utility to goods/serviceAdds utility to goods/service.Makes buying convenient.Maintains reasonable prices.Maintains reasonable prices.Improves the quality of life.

Benefits of Marketing ? Provides a

variety of goods and services.

Increases Production

Without Marketing . . . Increased

Costs Less Variety Less

Competition (economy suffers)

Without Marketing . . . Fewer product

Improvements. Fewer Fewer

products products developed.developed.

Stock shortages and overages.

CAREER PATHWAYS 62 Career Pathways Within Eight Areas of Study

Agricultural Education > Agricultural Systems Technology > Horticulture Science & Management > Natural Resources Science & Management > Production/Processing Animal Science > Production/Processing Plant & Soil Science > Production/Processing Science & Management

Business Education > Accounting & Finance > Business Administrative Support > Business Entrepreneurship > Business Management > Business Technology Support

Family & Consumer Sciences Education > Child Development > Consumer Economics Services > Family & Human Services > Fashion Design, Manufacturing & Merchandising > Food Science, Dietetics & Nutrition > Food Service & Culinary Arts > Hospitality Services > Interior Design

Health Science & Technology Education > American Sign Language Biotech Research & Development

> Biotechnology Health Informatics

> Medical Office Administrative Assistant Therapeutic Services

> Dental > Emergency Medical Technician (EMT) > Exercise Science/Sports Medicine > Medical Assistant > Nursing > Optical Technician > Pharmacy > Surgical Technician

Information Technology Education Information Support & Services

> Database Development & Administration > Technical Support

Interactive Media > Digital Media (Multimedia) > Web Development & Administration

> Network Systems > Programming/Software Development

Marketing Education > Marketing Entrepreneurship > Marketing Management > Sales & Service Marketing > Travel & Tourism

Skilled & Technical Sciences Education Building Trades

> Carpentry > Electrician > HVAC > Plumbing

Communication > Television Broadcasting Technician

Mechanics & Repairs > Automotive Collision Repair > Automotive Service Technician > Electronics > Heavy Duty Diesel

Precision Production Trades > Cabinetmaking/Millwork > Drafting/CAD > Graphics/Printing > Machine Tool > Welding

Personal Service > Cosmetology/Barbering

Protective Service > Firefighting > Law Enforcement

Transportation & Material Moving > Commercial Aviation

Visual Arts > Commercial Art > Commercial Photography

Technology & Engineering Education > Pre-Engineering

(Utah Pre-Engineering Program) > Project Lead the Way

(National Pre-Engineering Program)

The End

Have a great day!