marketing and csr activities of ultratech cement
DESCRIPTION
Rural MarketingTRANSCRIPT
![Page 1: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/1.jpg)
Omkar RanadeAbhishek Dhole
![Page 2: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/2.jpg)
Who we are?• Flagship company of Aditya Birla Group• Among the top 2 players in India• India’s Largest selling Cement Brand• World’s 8th Largest producer• Capacity: 52 million Tons per annum• Establishments in India, Sri Lanka, UAE, Bahrain• In India, 11 integrated plants, 1 white cement
plant, 15 grinding units, 4 terminals
![Page 3: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/3.jpg)
Milestones
![Page 4: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/4.jpg)
![Page 5: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/5.jpg)
Price
Product
Promotion
Place
Marketing Mix
![Page 6: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/6.jpg)
• Price of Cement includes the transportation cost also so there is a little difference in the prices of cement
• In Gujarat, for the bag of 25 kg of cement the price of cement is around Rs. 320 which cost to Rs. 12 - 13 per kg
• Discounts are given on the bulk orders or as per the contract
• Allowances are given to the customers for their purchases direct from the manufacturing units
• Credit Facilities are given to the customers
Price
![Page 7: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/7.jpg)
• Ordinary Portland cement• Portland blast furnace slag cement• Portland Pozzolana cement• Cement to European and Sri Lankan norms
Product
![Page 8: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/8.jpg)
• Focus more on rural areas as an emerging sector
• No need to have a vast distribution network to increase outreach
• 23 cement plants located all over India (4 New under construction)
Place
![Page 9: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/9.jpg)
India Locations
![Page 10: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/10.jpg)
• Cashing in on the brand name of L&T Cement• Establishing Franchisee network• Through IPL team sponsorship of Rajasthan
Royals• Banners and hoardings on public transport
vehicles and bus stops.
Promotion
![Page 11: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/11.jpg)
L & T Cement is now UltraTech
Cement
![Page 12: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/12.jpg)
Franchisee Network
![Page 13: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/13.jpg)
IPL Team Sponsorship
![Page 14: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/14.jpg)
Banners and Hoardings
![Page 15: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/15.jpg)
![Page 16: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/16.jpg)
Corporate Social Responsibility
![Page 17: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/17.jpg)
CSR
Healthcare & Family Welfare
Education
Sustainable Livelihood
Infrastructure,
Watershed Management &
Environment
![Page 18: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/18.jpg)
• General Health Check-up Camps• Eye Camps• Facilities for Polio Dose• Expectant mothers and Child Health Care
Programs• Safe drinking water and sanitation facilities
provision
Healthcare & Family Welfare
![Page 19: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/19.jpg)
• Girl Child Education• Distribution of Uniforms, bags, books• Computer Education Program• Talent Hunt Programs• Career Counselling
Education
![Page 20: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/20.jpg)
• Construction and repairing of Ponds and check dams
• Approach Roads• Repairing of School Buildings• Tree Plantation Program
Infrastructure & Environment
![Page 21: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/21.jpg)
• Skill Development Centres• Promote Organic Farming• Provision of Bio Gas Units• Immunisation and Veterinary Camps• Self Help Group
Sustainable Livelihood
![Page 22: Marketing and CSR activities of UltraTech Cement](https://reader033.vdocuments.mx/reader033/viewer/2022052201/54bc83634a795964378b47b1/html5/thumbnails/22.jpg)
Thank You