MARKETING AND ADVERTISING

Marketing and AdvertisingThere are various ways that we are going to market and advertise our horror film. These include: The Internet (i.e. a website for our film) Billboards TV Adverts Magazines Underground posters Cinema Adverts QR Codes Buses

The Internet The internet is one of the biggest and easiest ways to gain

information quickly. Therefore, We feel it is an important way for us to market and advertise our horror film. We can do this by setting up a website for our film that will provide information to the audience about the film. We can also set up a twitter account for our film as social networking is also extremely popular worldwide and will help us gain interest in our viewers.

Billboards

Billboards are huge posters found on busy motorways. This is a good way to market and advertise our film as there is a guarantee that lots of people will see the billboard for our film and be interested in seeing it.

TV Adverts

TV Adverts are a crucial way for us to market and advertise our film. The most important time slot for us to advertise our film would be during prime time as this is the point at which the most people are watching TV. This will help us to gain the most viewers attention to our film.

Magazines

By advertising our film in magazines, this will help us gain more audiences who have an interest in films and will make them want to gain more information into our horror film.

Underground Posters

As London is one of the busiest places in the world, it is guaranteed that lots of people use the underground to travel into the city. Therefore, it is a good idea for us to advertise here as many people would be able to see the poster.

Cinema Adverts

• The cinema is a popular way to socialise and so many people go there to watch films. It is important for us to advertise our film in cinema adverts before the film is released so that the audience will anticipate the release of the film.

QR Codes This is a modern method and a new technology

that is becoming more common when creating unique selling point within marketing campaigns. We have chosen to use a QR code on our film poster so that the user will gain exclusive access to sneak previews of our film. This gives the audience a sense of involvement.

Buses

As buses are a key source of travel in London, it would be ideal to advertise our film on the side of these buses so that lots of people will see the poster as the bus drives past.