Upload File

marketing across the digital divide

15

Upload: scott-meyer

Post on 28-Oct-2014

9 views

Category:

Technology


5 download

Report

DESCRIPTION

Many businesses’ online marketing efforts focus on the digitally literate and early adopters. However, there remains a larger percentage of the consuming public that struggles to keep up with advances — still learning to use basic technologies like text messaging or lacking consistent access to the Internet altogether. The central question for marketers seeking to tap the potential of this segment becomes one of how to best connect across the digital divide. Learning how to effectively communicate with both audiences is essential for successful marketing and business development experience.With regional insights and case studies from diverse audiences such as local South Dakotan hamburger shops all the way to the European Union, this session will show technologies and marketing techniques that work for late adopters.

TRANSCRIPT

Page 1: Marketing Across the Digital Divide
Page 2: Marketing Across the Digital Divide
Page 3: Marketing Across the Digital Divide
Page 4: Marketing Across the Digital Divide
Page 5: Marketing Across the Digital Divide
Page 6: Marketing Across the Digital Divide
Page 7: Marketing Across the Digital Divide
Page 8: Marketing Across the Digital Divide
Page 9: Marketing Across the Digital Divide
Page 10: Marketing Across the Digital Divide
Page 11: Marketing Across the Digital Divide
Page 12: Marketing Across the Digital Divide
Page 13: Marketing Across the Digital Divide
Page 14: Marketing Across the Digital Divide
Page 15: Marketing Across the Digital Divide

www.digsandbox.com


Ideas for Distributing Skills Across a Continental Divide

Bridge the Divide Between Sales and Marketing

Bridging the Digital Divide: Social Marketing Applied

Marketing Research Across Cultures

ACROSS THE GREAT DIVIDE

Katherine Bourzac, "Across the Great Divide: Chimeras and Species Boundaries"

Across the Great Divide: Care Transitions Between ... · Across the Great Divide: Care Transitions Between Healthcare Settings Health Services Advisory Group of California, Inc. and

ACROSS THE GEORGIAN-ABKHAZ CONFLICT DIVIDE · the framework of the Across the Georgian-Abkhaz Conflict Divide: Ad-dressing the Needs of Locals (Samegrelo-Zemo Svaneti) project funded

Across the Great Divide - Sodipress

ACROSS THE GREAT DIVIDE - U.S. Chamber of … THE GREAT DIVIDE ... Executive Summary ... of a two-year associate

Marketing Across Cultures New

Marketing vocations - Angela M. Santana · 2012-06-26 · • The digital divide increases the divide between developed and developing worlds. ... with theological conversation: marketing

TODMORDEN...Todmorden, OL14 5AJ. 2. Across the Divide Archive Three years ago we began the world’s first ever “Across the Divide” archive of letters to the departed. These are

EU-BRIDGE: Bridges Across the Language Divide

Intelligence Applied Bridging the divide between brand and ... · Bridging the divide between brand and shopper marketing Insights to bring marketing teams together It’s impossible

The Finance Marketing Divide: Who holds the power?

Europe's Great Divide. A geo-economic- political map · 2017-09-07 · what we call Europe's Great Divide, a geo-economic-political cleavage across the EU and across the EZ as well

Bridging the Divide Between Sales and Marketing

Digital marketing transformation: How IT can traverse the marketing divide

ACROSS THE GREAT DIVIDE - ERIC · ACROSS THE GREAT DIVIDE. MARCH 2011 3 | WHILE ACCESS TO HIGHER EDUCATION HAS EXPANDED significantly in the United Statesover the last century, a

ACROSS THE 'POST INDUSTRIAL' DIVIDE...Across the 'Post‐Industrial' Divide: Rearticulating the Factory as an Object of Inquiry in History and Anthropology Workshop at re:work IGK

Dispersal of a Red Squirrel Across an Alpine Divide in ... Alpine Red Sqirrel BC Sm.pdfDispersal of a Red Squirrel Across an Alpine Divide in Southwestern British Columbia Michael

Untapped potential of media working across the divide

Sharing resources and best practice across the NHS/HE divide

Divide-and-Conquer made easier by dividing it up across

Crossing the great divide - Experian · Crossing the great divide Page 8 | Crossing the great divide: Resolving customer identities across online and offline channels About the authors

Communicating across the Digital Divide

looking across the empathic divide: racialized decision making on

Across the Great Divide UK

Marketing Across Cultures

conceptbakery - marketing across media

Origin of Mountain Passes across Continental Divide ...Origin of Mountain Passes across Continental Divide Segments Surrounding the Southwest Montana Big Hole and Beaverhead River

Marketing Smarter. Across Europe

Building Bridges Across The Generational Divide

‘Drip-drip’ funding across the growing divide. · Reaching across the divide The National Lotteries Board and the National Development Agency attempting to reach across the divide