Marketing Films

What do you think are the major elements of a film marketing campaign- the

different ways in which the film’s ‘message’ is presented

to potential audiences?

• Billboards • Trailers on TV• Trailers before a film in the cinema• Posters• Adverts on buses• Trailers on YouTube before a video • Adverts on social networking sites

e.g facebook• Tv interviews• Radio adverts• Viral Campaigns

Where might you expect to see each of the different parts of

the marketing campaign?

• Cosmpolis - 2012

• Buses - adverts• Busy public attractions -

posters• Town Centres – posters,

billboards• Social Networking sites –

teaser trailers, adverts• YouTube – trailers

What factors make you want to go and see a film? How do you

decide which film to see?

• How appealing the trailer is• Whether the genre is clearly shown• The actors and actresses in the film• If it looks exciting, if the trailer is boring

or doesn’t show good parts of the films I wouldn’t want to see it

• The plot/storyline• Target audience• Unique selling point